I started my career in the insurance industry. From various positions, I have been involved in projects aimed at digitization, customer satisfaction and project optimization. As from 2013, I have gained knowledge of the trucking and transport industry and skills in online marketing, brand strategy and communication. My passion for this industry stems from a great drive to get to know the work, the people and the products. This curiosity was first sparked during a visit to the Volvo Museum in Gothenburg, back then. I founded my own company and the brand #itsmydrive. For almost ten years, I worked internationally with various truck brands and industry related companies as a truck blogger/vlogger, commercial vehicle journalist and consultant.I have a positive attitude, view people and situations with an open mind and strive for a more sustainable and inclusive society. Creating informative and fun content and working (together) on continuous improvement gives me a kick. I enjoy knowing about many things, just as I also find languages fascinating. I am a generalist, with a number of specialisms. This makes me a jack-of-all-trades.