• Managing a digital showroom experience and wholesale platform for fashion, home, maternity and lifestyle designer brands • Building lasting relationships with buyers and influencers through innovative online & offline sales• Counseling well-known and emerging brands for their introduction and expansion in the US Market and setting their strategic direction• Discovering new business partners by extensive research and networking activities

• Developed marketing strategies to promote the company's brands such as Levi’s, Converse, Bvlgari and Chanel• Oversaw cross-market efforts with business development partners and worked on roadmap of the brands• Lead new client acceptance and onboarding process including assortment and merchandising need assessment• Built and maintained relationships with media outlets, bloggers, and influencers to increase brand visibility• Conducted showroom operation including visual merchandising and analyzed media coverage• Generated financial reporting including budget forecasting, financial analysis and expense management• Coordinated events, including product launches and press conferences

• Managed operations including sales, product strategy, visual merchandising and people management for a retail store that sells high end women’s fashion, accessories and shoes• Created weekly reports to identify the opportunities and gaps in product categories and performance of the team by monitoring daily sales information• Continually engaged with the Buying and Merchandising teams to assess sell through rates of certain categories and discuss inventory replenishment needs of the store• Oversaw store merchandising and product placement to ensure visual presentations met both corporate standards and specific market needs• Ensured customer success and brand loyalty by acting as a point person to solve customer services issues and to clearly communicate the vision of the company as a sustainable brand• Developed sales goals for a staff of 10 sales associates; held regular meetings and product training sessions to establish a team-oriented environment that led to consistently achieving 100% of goals• Designed customer segmented e-mail, SMS and direct mail campaigns for new product launches, sample sales and in-store events that led to an increase of 8% in sales growth• Built cross promotional partnerships with Aveda, Tumi etc. to increase the customer base

• Managed brand development activities for a Fashion Designer that produced high end women’s collections sold at various luxury retail stores• Participated in the creative development and concept determination processes for the Mercedes-Benz Fashion Week Runway Show; collaborated directly with the Mercedes-Benz Fashion Week event team• Attended fashion events to assess market trends and prepare the Catalogue for the upcoming season; created new design ideas to support the haute couture customer segment• Identified new point of sale and customer acquisition opportunities that led to a sales increase of 15%• Supported operations including the processing of purchase orders, management of vendors and oversight of theproduction process; drove efficiencies in all areas

Relevant Coursework: Brand Strategy, Managing Products and Brands, Competitive Strategy

• Helped create the marketing schedule for SS 14• Facilitated pre production of fashion shows• Performed competitor marketing analysis both online and on-site • Researched new ways to track social media analytics and reported results to the marketing team• Assisted in the preparation of marketing strategy brief for a more effective communication with customer and stronger brand image

• Executed monthly marketing plans and developed the annual promotional expenditure budget for a luxury department store chain with 70+ locations• Collaborated with PR, Sales, Buying, Merchandising and Marketing departments in the development of brand partnerships, co-sponsored in store events and private label promotions• Continually enhanced the brand loyalty program by assessing purchase behavior data and customer feedback

• Brainstormed new promotion activities for Beymen Retailing Company as well as the mono-brand boutiques Beymen operates in Turkey namely: Bottega Veneta, Dolce&Gabbana, Etro, Marc by Marc Jacobs, Moschino and Tod’s• Researched and analyzed competitive firms’ marketing activities • Created customer loyalty through different brand experiences

•Performed forecast analysis of resources such as raw material and labor•Prepared Excel spreadsheets to be used for workforce and production planning

•Monitored beer production process from raw materials to final delivery•Traced logistics planning of end products to check for efficiency