- Developing business plans for the customer segment including the development of a bottom-up forecast, Strategy Plan, Marketing Operational Plan and Go to Market Plans- Managing multiple customer contact channels for SME business segment including call center, vodafone branches and digital channels- Managing lead process including lead generation, developing and executing loyalty programs in the process- Integrating CRM tool and creating various lead funnels between customer service agents and field account managers. In this way, the customer requests are directed digitally via this tool and increasing cross-sell opportunities- Understanding the overall needs and usage behaviors of the postpaid customers to create tailored offers and grow their associated revenues

- Effective churn management of SME segment - Deepening customer relationship by crosssell activities (increasing fixed and M2M ownership) and increasing value by upsell activities - Customer call center management to increase reach & take rates & customer experience- Increasing customer lifetime with contracting, recontracting and migration activities through the right channel - Analyzing customer data to map the customers that are prone to disconnect from the base

• Responsible for Retail Overdraft product• Working as an assistant brand manager; increasing monthly customer acquisition and balance build up by developing and managing tactical campaigns in coordination with Business Analytics, CRM and Sales teams. • Developing clear acquisition, retention, balance build up and cross sales action plans for target segments and executed them with the test/control strategy• Monitoring closely and analyzing overall customer base to follow customer behavior and business growth that would drive annual plan delivery• Preparing specialized marketing campaigns in line with high affluent (Premier) and Advance business strategies• Responsible for management duties, product rationalization initiatives and ensure targeted milestones are met• Responsible for tracking, monitoring and reporting the overall segment budget & KPIs (Customer base, revenue, churn, profitability) and proposing necessary actions when necessary• Planning and communicating IT demands, participating in User Acceptance Tests• Responsible for the implementation of regulative projects concerning Overdraft (Overdraft Usage Preferences)

• Responsible of the management of interest bearing balance of credit card by means of loan on cards and installment products. These products hold important place in credit card revenue actions since more than 30% of the net credit card income comprises of the revenues generated by them• Managing and defining segment behaviors and running campaigns for Balance Build up (Building interest bearing balance) in coordination with alternative service channels teams, CRM and Business Analytics Teams• Responsible for Aprimo CRM System’s implementation for credit card products • Management of Credit Card limit actions with Credit & Risk team• Planning and communicating IT demands, participating in User Acceptance Tests• Provide analysis of business and financial performance and provide insightful, communicable and supportive comments every month• Responsible for the implementation of regulative projects concerning Credit Card (Credit Card limit constraint)

• Updating ELARA & Righttrack II systems for tracking clinical research studies• Preparing and archiving documents according to the Pfizer Sop’s• Preparing and tracking Ethics Committee and Ministry of Health submissions • Translation and control of the Ethics Committee and Ministry of Health submissions and related documents• Transfer of related documents to study centers and destruction of the returning drugs and documents• Tracking and recording patient diaries and reporting possible drug related side effects