• Recognize the customer profile• Responsbile for all customer demand tests, focus meetings • Deciding display of products in stores.• Detailed analysis of customer insights • Detailed analytic analysize of sales of previous and current season.• Analyzing daily/weekly and seasonal reports • Deciding product mix and range plan and transfer to Design, Planning, Production team• Preparation of the collection (sketches and samples) according to the Range Plan• Managing seasonal budget with planner and creating seasonal sales strategy and transferring it to production and planning team• Deciding retail price of product and responsible for price architectural of whole range • Responsible for all bulk approvals• Trend and market researching in womens clothing and reporting weekly

• Detailed analytic analysize of sales of previous and current season• Deciding product mix and range plan accordingly and transfer to Design and Planning team• Preparation of the collection (sketches and samples) according to the Range Plan• Managing seasonal budget with planner and creating seasonal sales strategy and transferring it to production and planning team• Coordinate the team according the department strategy• Coaching merchandisers in the team• Responsible for all bulk approvals• Trend and market researching in womens clothing and reporting weekly• Making capacity planning in order to use all suppliers sufficiently• Making seasonal production strategy

• Responsible for all price and lead time negotiations • Making capacity planning in order to use all suppliers sufficiently• Observing the performance of the suppliers to ensure that necessary actions are taken• Listening to suppliers' expectations and identifying areas for improvement• To follow the production lines and showrooms of the suppliers closely• To provide price and quality advantages through fabric consolidation

• Responsible for customers from UK and Netherlands such as White Stuff, Boden, JD Sports and Bandolera for jersey wear/wovenwear production • Involved in negotiations regarding price and lead time; color, fabric and artwork approvals, evaluation of the samples & productions together with QCs• Production follow-up, continuous contact with vendors and the head quarter• Research for styles and fabrics according to new trends