Lisans A.S. is the leading consumer products licensing and brand equity management agency in Turkey representing the world's leading media organizations and brands such as Warner Media (Warner Bros. Discovery & Cartoon Network & HBO), NBC Universal, MGA Entertainment, Cocomelon, Eurosport, Coca-Cola, and Dunlop Sports.Industry: Consumer Goods

Global training company expanding it’s services with a new branch in TurkeyDirect report to Business Partner- Identifying organizational needs for Sales & Marketing Dept. - Granting accreditation processes for the trainings - Determining the needs of sales team- Pricing Strategy for the Trainings based on Local / Global competitors- New Brand Image / Positioning within TR- Setting up agreements with 3rd Parties (ATL/BTL Marketing Agencies & Press Houses ) - Contributing to the new Design of Web Page and reflection of the new Brand Image on several Materials used for training. - Planning Annual Sales Forecast – determining the strategies in parallel.

Direct report to Sales Director & Country Manager Responsible from 6 field sales stuff.Local and International Key Account Management:- Responsible from DIY, Food, Stationery, E-Commerce Channels- Determining right assortment and pricing for both local and international accounts according to major KPIs- Determining semi-annual/annual trade and promotion plans for selected ranges- Building constructive relationships with local and international accounts- Listing and delisting strategies for successful and unsuccessful products per each account based on sales analysis and changing market trends ( new listing, de-listing, stock reduction vs. stock clearance)- Forecasting annual sales budgets and prepare trade calendar- Local support role for the international projectsBusiness Development, Sales and Marketing Management:- Developing business strategy and action plans in line with the company's mission & vision- Identifying the ways to create new business at every possible opportunity, developing new business projects- Setting up latest merchandising plans based on global trends and best practices- Conducting digital marketing activities coordinated with marketing team- Coordinating relationships between finance, logistics and customer support departments- Following-up leads and activities provided by consumer field sales team- Checking margin levels & EBITand if needed taking necessary actions to revise pricing policies- Conducting market and competitor analysis for E-commerce and traditional sales

Sales Support and Lead Generation:- Carrying out respective sales activities within the assigned region- Driving efforts to increase overall profitability and reach sales targets- Performing periodic visits to both existing and potential customers- Maintaining strong relations with existing customers and utilizing cross-selling to increase overall sales volume- Tracking closely annual sales targets- Creating new business opportunities- Generating comprehensive daily, weekly and annually reporting