Responsible for business development and sales functions for newly established Energy Solutions company; Aydem Plus which delivers Solar, Wind, Energy Efficiency, EV charging Solutions to B2B and B2C customers in Turkey. Aydem Plus is a group company of Aydem Energy Holding which is the second biggest Energy group in Turkey with 2,7 B$ revenues. Managed all strategic and day to day operations, responsible of a team of 15 people consisting Business Development Specialists and Sales Specialists. Aydem Plus achieved 1 M$ annual business in its first operating year.• Worked in foundation of the new company in all stages overseeing the design of G2M, operations, staffing, digitalization, brand building. As the most senior manager in the company, directly reported to GM of Aydem Energy Retail Division.• Successfully led teams to complete design processes of highly complex products/services in 4 major categories in emerging fields of Renewable Energy Technologies and Energy Solutions Services. (Solar PV Santral Services, EV Charging Services, Energy Monitoring Services, Residential Energy Solutions)• Worked in establishment of partnerships and contract management with a wide array of global and local players in the Energy Field (EPC’s, EV Charging Software and Infrastructure Companies, SaaS Providers, Leading PV, Inverter, Batteries and EV Charger Suppliers)• Managed the design and execution process of establishment of 60 EV charging stations in 6 months and granted EV Charging operator license by the Turkish Energy Regulatory Authority (EPDK)

• Trainer/ Facilitator (Jan 2019-Mar 2020)Gained entrepreneurial experience in Leadership Development field specializing in Resilience, Employee Wellbeing and Mindfulness topics. Became first ever external facilitator for Glaxo Smith Kline’s Energy and Resilience Programs in CEEMEA. Delivered training to managers across all levels achieving satisfaction score of 86 surpassing global averages. Delivered 5 Weeks Mindfulness at Work ® program to organizations e.g.; Siemens, Vodafone, Akbank, P&G and Eyuboglu Schools. • Master’s Degree Program (Sep 2017-Jan 2019)Completed Bilgi University’s Master’s Program in Organizational Psychology. As dissertation project, designed and delivered a “Mindfulness for Road Safety Behavior” training program for PepsiCo employees, working in collaboration with HSE Department.• Gap Period (Jun 2014-Sep 2017)Took a planned gap period in order to travel and gain expertise in special topics of interests. Solo traveled extensively through Southeast Asia including Thailand, Singapore and Cambodia. Completed trainings mainly focused on Yoga, Mindfulness and Resilience topics.

Responsible for biggest category of P&G Turkey, Baby Care as Commercial Operations Manager, managing an annual business of 330MM$ with global leading brand Pampers/Prima. Worked on multiple projects to deliver best in class G2M strategies for emerging channels in Turkey e.g., e-commerce, Pharmacy, Perfumery, Discounter.Led product differentiation strategy based on pack size, pricing, activity-based differentiation using in depth analysis of different shopper and customer needs across all channels. Disproportionately grew Pampers Wipes business, delivered first ever standalone wipes initiative, activity planning across channels, developed instore presence via efficient assortment and visibility tools.

Managed annual turnover of $10MM for Paper and Cosmetics categories of Real Hypermarkets, member of International Metro Cash&Carry Group. Developed 2013 joint business plan and aligned with customer to deliver sales, shipment and share goals in line with category and company objectives. Fully accountable for managing trade funds of $ 3MM annually.Led various projects e.g. Efficient Assortment, Out of Stock Reduction and Strategic Revenue Management as part of a cross functional team to achieve excellent Sales Fundamentals.

Full responsibility of Turkey Professional Oral Health Business. Lead a multifunctional team and a budget of $ 5 MM. Responsible for developing and executing integrated business plans. Managed field Detailing Organization, provided strategies, initiatives, plans and tools to increase Usage and Recommendation rates for Oral-B and Crest among dentists.Led the design of G2M strategy for totally new sales channel for dentists through e-commerce. Established dental channel setup consisting of a new national distributor and sub-distributors i.e. dental wholesalers; and set up the e-commerce system and call center service both for dental professionals and consumers. Have won GM award and been recognized as best-in class G2M strategy implementation in P&G CEEMEA region and exported the model to other markets for reapplication.

Responsible for sales, merchandising, activity planning and budget management for P&G Beauty brands Max Factor and OLAY in department stores and in selective beauty retailers. Managed 4,5MM $ annual sales, 6 customers with 147 stores and managed a team of 68 beauty consultants and 7 supervisors.

Responsible for sales, merchandising, activity planning and budget management for cosmetic drugstores and discounters Watsons and Gratis. Managed $3MM annual turnover and a team of 23 beauty consultants. Reported to Cosmetics Group Manager.

Full responsibility of sales, merchandising, activity planning and budget management for 13 local chains in Izmir. Managed $1,5MM turnover and reported to Account Executive Aegean Region.

Designed and executed Shopper Marketing campaigns at Key Accounts Carrefour, Kipa and Migros. Completed Shopper Behavior and Retailer Image Analysis for National accounts based on Nielsen Data.