Ecem Gök Email & Phone Number

İstanbul, Türkiye

İstanbul, Türkiye

• Lead a dynamic team in conceptualizing and executing multi-channel advertising campaigns for İş Bankası, ensuring alignment with brand guidelines and strategic objectives.• Oversee client relationships, serving as the primary point of contact for campaign ideation, planning, and execution.• Collaborate closely with creative, production, and digital teams to deliver high-impact commercials and digital content that resonate with target audiences.• Manage budgets, timelines, and… Show more • Lead a dynamic team in conceptualizing and executing multi-channel advertising campaigns for İş Bankası, ensuring alignment with brand guidelines and strategic objectives.• Oversee client relationships, serving as the primary point of contact for campaign ideation, planning, and execution.• Collaborate closely with creative, production, and digital teams to deliver high-impact commercials and digital content that resonate with target audiences.• Manage budgets, timelines, and project deliverables to ensure successful campaign launches and ongoing client satisfaction.• Implement data-driven strategies to optimize social media management, fostering engagement and enhancing brand visibility across platforms. Show less

• Lead and managed a portfolio of high-profile clients, ensuring their marketing and advertising needs were met effectively.• Spearheaded cross-functional teams to develop and execute integrated ATL campaigns, including TV, radio, and print• Orchestrated BTL initiatives, such as experiential marketing events and trade shows, exceeding client expectations.• Drove digital marketing strategies, including social media, email marketing.• Collaborated with the Tech team to implement… Show more • Lead and managed a portfolio of high-profile clients, ensuring their marketing and advertising needs were met effectively.• Spearheaded cross-functional teams to develop and execute integrated ATL campaigns, including TV, radio, and print• Orchestrated BTL initiatives, such as experiential marketing events and trade shows, exceeding client expectations.• Drove digital marketing strategies, including social media, email marketing.• Collaborated with the Tech team to implement innovative solutions, improving campaign tracking and analytics.• Developed and maintained strong client relationships.Brands: GSK, Astra Zeneca, Daiichi Sankyo, The Angelini Way, MSD, NOVONORDISK, Servier, D&R, Şişecam, Lilly, Roche, Abdi İbrahim, Santa Farma Show less

İstanbul, Türkiye

• Strategy Development: Collaborate with the client to define the brand's message and target audience.• Creative Direction: Work with creative teams to develop compelling advertising concepts for TV, radio, print, and outdoor media.• Media Planning: Plan the media placement and budget allocation to maximize reach and impact.• Market Research: Continuously monitor market trends and competitor activities to fine-tune campaigns.• Performance Tracking: Implement tools to measure the… Show more • Strategy Development: Collaborate with the client to define the brand's message and target audience.• Creative Direction: Work with creative teams to develop compelling advertising concepts for TV, radio, print, and outdoor media.• Media Planning: Plan the media placement and budget allocation to maximize reach and impact.• Market Research: Continuously monitor market trends and competitor activities to fine-tune campaigns.• Performance Tracking: Implement tools to measure the effectiveness of the ATL campaign and provide regular reports to the client.• Budget Management: Ensure efficient allocation of resources to maximize ROI for BTL activities.• Digital Strategy: Develop a comprehensive digital marketing strategy, including SEO/SEM, social media, email marketing, and content marketing.• Tech Integration: Oversee the integration of tech solutions for data analytics, marketing automation, and customer relationship management (CRM).• Content Creation: Work with content teams to produce engaging online content that aligns with the brand's identity.Brands: Yapı & Kredi Bankası, Teknosa, Generali Sigorta, Pronet, Tohum Otizm Vakfı, LC Waikiki, Unicef, Mastercard, Joali Show less

İstanbul, Türkiye

• Continuously monitor and protect the client's brand reputation, addressing any issues or crises promptly.• Stay updated on industry trends and competitor activities to identify opportunities and threats.• Manage budgets across all project types, ensuring resources are allocated efficiently.• Work closely with creative, digital, and tech teams to ensure all marketing efforts align with the brand's vision and strategy.Brands: Turkcell, Opet, Sahibinden.com, TADIM, Star TV… Show more • Continuously monitor and protect the client's brand reputation, addressing any issues or crises promptly.• Stay updated on industry trends and competitor activities to identify opportunities and threats.• Manage budgets across all project types, ensuring resources are allocated efficiently.• Work closely with creative, digital, and tech teams to ensure all marketing efforts align with the brand's vision and strategy.Brands: Turkcell, Opet, Sahibinden.com, TADIM, Star TV, Doğuş Müşteri Hizmetleri, Yandex, Çiftçi Towers Show less

Film &Television

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