Ecem Uslubaş Email & Phone Number

London, United Kingdom

• Managing the cooking product category and product range of UK market.• Developing product strategies of cooking appliances business for both branded range and OEM projects.• Leading the long-term roadmap strategies of cooking appliances.• Managing the price positioning of new models by working cross-functionally with business development team and external partners.• Managing Built-in Task Force for all product categories by working cross-functionally with all departments to… Show more • Managing the cooking product category and product range of UK market.• Developing product strategies of cooking appliances business for both branded range and OEM projects.• Leading the long-term roadmap strategies of cooking appliances.• Managing the price positioning of new models by working cross-functionally with business development team and external partners.• Managing Built-in Task Force for all product categories by working cross-functionally with all departments to grow built-in business. Show less

Istanbul, Turkey

• Led the short and long-term product roadmaps of Cooking Appliances.• Worked with the Europe subsidiaries and managed the product range of the target markets (new product design, market development, price positioning).• Conducted consumer insight studies and market visits to develop new product features per consumer needs. • Studied the feasibility of the project and making investment decisions.

Istanbul, Turkey

• Led more than 15 product projects including NPI process, investment decision, product development, launch plan and target market selection. • Led Task Force Project to increase the built-in sales; in coordination with the marketing, sales, after sales and supply chain departments. Focused on European market (9 focus countries) to understand market needs to grow business.• Analysed the competitors and fulfilling the internal and external market needs.• Worked on factory platform… Show more • Led more than 15 product projects including NPI process, investment decision, product development, launch plan and target market selection. • Led Task Force Project to increase the built-in sales; in coordination with the marketing, sales, after sales and supply chain departments. Focused on European market (9 focus countries) to understand market needs to grow business.• Analysed the competitors and fulfilling the internal and external market needs.• Worked on factory platform transition to achieve better product line-up. Show less

Istanbul, Turkey

• Product Management of BMW models.• Led the product and pricing strategy of all BMW models and financial studies to increase the profitability.• Launched BMW i brand (Electrical Series) in Turkey, positioning it across ConnectedDrive Services.• Executed an innovation project, led by Borusan Group CEO, to find new investment areas to grow business.• Prepared of web-configurator of the BMW models.

Istanbul, Turkey

• Led Product Projects of mid and high segment BMW models, launched new 5, X5 and 7 Series.• Worked on pricing and sales terms of product and feature packages.• Worked on benchmark studies of feature & price of main competitors.

Istanbul, Turkey

Istanbul, Turkey

• Studied new product development project about the mobile applications branded by Avea.• Worked on Basic Services of Avea, investigated the ascents and descent of the services’ usage numbers.• Worked on new campaign ideas for Basic Services including feasibility study, advertising materials and press release.

• Worked on new launched and activity plans of new products.• Worked on a website content which is customised for medicals.• Prepared reports of the new project of the medical representative.

Istanbul, Turkey

• Organised campus activities to improve the employer image of Mercedes-Benz Turk.• Prepared case studies for new employee recruitment simulation of Mercedes-Benz Turk.

Istanbul, Turkey

Bachelor Of Engineering - Be, Industrial Engineering, 3.37 / 4.00

Activities and Societies: ITU Endüstri Mühendisliği Kulübü, Endüstri Mühendisliği Topluluğu, ESTIEM (European Student of Industrial.

Master Of Business Administration - Mba, Business Administration And Management, General

Education record