Ecem Uslubaş Email & Phone Number

London, United Kingdom

• Managing the cooking product category and product range of UK market.
• Developing product strategies of cooking appliances business for both branded range and OEM projects.
• Leading the long-term roadmap strategies of cooking appliances.
• Managing the price positioning of new models by working cross-functionally with business development team and external partners.
• Managing Built-in Task Force for all product categories by working cross-functionally with all departments to… Show more
• Managing Built-in Task Force for all product categories by working cross-functionally with all departments to grow built-in business. Show less

Istanbul, Turkey

• Led the short and long-term product roadmaps of Cooking Appliances.
• Worked with the Europe subsidiaries and managed the product range of the target markets (new product design, market development, price positioning).
• Conducted consumer insight studies and market visits to develop new product features per consumer needs.
• Studied the feasibility of the project and making investment decisions.

Istanbul, Turkey

• Led more than 15 product projects including NPI process, investment decision, product development, launch plan and target market selection.
• Led Task Force Project to increase the built-in sales; in coordination with the marketing, sales, after sales and supply chain departments. Focused on European market (9 focus countries) to understand market needs to.
• Analysed the competitors and fulfilling the internal and external market needs.
• Worked on factory platform… Show more
• Worked on factory platform transition to achieve better product line-up. Show less

Istanbul, Turkey

• Product Management of BMW models.
• Led the product and pricing strategy of all BMW models and financial studies to increase the profitability.
• Launched BMW i brand (Electrical Series) in Turkey, positioning it across ConnectedDrive Services.
• Executed an innovation project, led by Borusan Group CEO, to find new investment areas to grow business.
• Prepared of web-configurator of the BMW models.

Istanbul, Turkey

• Led Product Projects of mid and high segment BMW models, launched new 5, X5 and 7 Series.
• Worked on pricing and sales terms of product and feature packages.
• Worked on benchmark studies of feature & price of main competitors.

Istanbul, Turkey

Istanbul, Turkey

• Studied new product development project about the mobile applications branded by Avea.
• Worked on Basic Services of Avea, investigated the ascents and descent of the services’ usage numbers.
• Worked on new campaign ideas for Basic Services including feasibility study, advertising materials and press release.

• Worked on new launched and activity plans of new products.
• Worked on a website content which is customised for medicals.
• Prepared reports of the new project of the medical representative.

Istanbul, Turkey

• Organised campus activities to improve the employer image of Mercedes-Benz Turk.
• Prepared case studies for new employee recruitment simulation of Mercedes-Benz Turk.

Istanbul, Turkey

Bachelor Of Engineering - Be, Industrial Engineering, 3.37 / 4.00

Activities and Societies: ITU Endüstri Mühendisliği Kulübü, Endüstri Mühendisliği Topluluğu, ESTIEM (European Student of Industrial.

Master Of Business Administration - Mba, Business Administration And Management, General

Education record