Cmf Designer
Current- I lead initiatives focused on brand identity, brand values, and product identity for a diverse clientele at DesignUM. My responsibilities encompass conducting thorough analysis studies, defining essential visual.
- Having worked at a busy and one of the leading design studios in Turkey which works in a wide range of different fields with a big focus on small household appliances, home appliances, electronics, and transportation.
- I developed and finalized CMF alternatives for coffee related products within Arzum OKKA brand and product identity.
- Successfully conducted CMF studies aligned with the brand and product identity for both the DesignUM product designs and OEM products within the scope of brand's identity.
- I created new color, paint, and coating suggestions for several brands, leading to the development of product ranges, segmentation, and product series.