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Turkey

Working dedicated for Garanti BBVA Payment Systems and responsible for all digital performance of personal and business credit cards portfolio of Garanti BBVA, BonusFlaş, and SME products.Delegate the team for driving campaigns from planning to execution and beyond to meet key performance metrics.Estimate and allocate budget across multiple digital channels effectively and analyse performance of each channels.Collaborate with the marketing teams to guide A/B tests, incrementality tests and spend scaling tests on campaigns online and offline to identify what works better.Adopt a methodical and data-driven approach while analyzing statistics and collect insights to make recommendations.Communicate and collaborate effectively across teams to set goals, report to director for campaign status, coordinate with vendors for online paid channels.

Perform daily account management on Google Adwords, Facebook and Twitter for various sectors.Collect and analyse data, identify trends and insights in order to achieve maximum ROI.Identify the potential online marketing channels for the business goals, analysing competitors and market trends to create business strategy.Analyse the account performance and make a road map to meet customer goals.Provide recommendations and execute strategies for keyword opportunities, campaign structuring and targeting.Having a data-driven approach and collaborating with other team members to meet business goals.

Managing digital performance of Garanti Payment Systems and developing account structure by defining right KPIs according to goals of Bonus and BonusFlaş.Keeping up to date with current digital trends, evaluating and optimizing all lead, download and engagement campaigns in order to achieve optimum CPA performance.Other Clients;ALB ForexLTBSportiveOXXO

Build & optimize Google search, remarketing & display campaigns,Define, monitor and analyze trends in business’ KPIs,Develop paid search strategy based on company’s specific goals,Contribute to projects, process changes, and roll-outs.

Assist with the day-to-day digital campaign management across multiple search engines and paid social media platforms,Responsible for campaign set up, execution, budget management, optimization, and reporting/analytics of campaigns,Perform keyword research, review/editing of ad creative and ongoing management of campaigns,Assist with compiling monthly reporting analysis of campaign performance metrics,Create, coordinate, and QA all aspects of client tracking codes on site,Assist with campaign strategy development, including proposal development.

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Activities and Societies: Türk Sanat Müziği Topluluğu

Media And Communication