Adela Mureșan Email & Phone Number

Paris, Île-de-France, France

I know how frustrating it can be when you need to move forward but you just can't. My coaching will help you to spark up to a new level and relax into inspiration. Sounds nice, right?🪜 Learn design-led innovation: I teach design thinking workshops, enabling teams to innovate, nail customer benefit and show measureable business results.💡 Get your creative.

Paris, Île-de-France, France

Cours: - L'art de pitcher (storytelling, techniques narratives)- Design de Services & Blueprint - Stratégie UX & Proposition de ValeurJurys:- Certification UX pour les Grands Groupes- Certification Directeur de Projet Digital / UX Manager- VAE (validation des acquis de l'expérience) pour Directeur de Projet Digital / UX Manager

Paris, Île-de-France, France

• Led discovery team of 3 (UX, PM, PD) on product-market-fit experimentation in the field of financial compliance for entrepreneurs and accountants in France, converging business goals, tech constraints & customer benefit.
• Defined learning roadmap and strategy for trajectory-changing initiatives (ex: e-invoicing, data collection). Feb 2021 awarded Employee of the Quarter for my individual contribution to product strategy and business.
• Drove user research, experience design and prioritization with PM. Conducted +200 research sessions, 3 diary studies, 3 fake-o tests & 10 in-product experiments, extracted +30 learnings translated into 5 design.
• Operationalized learning strategy by setting up an experimentation culture and op-mechs (Experience Reviews, Experimentation Reviews, Graduation Reviews), which improved quality of learning, speed-to-learning.

Paris, Île-de-France, France

• Supervised team of 10 design thinking coaches, educated +100 students & entrepreneurs and +300 Intuit employees in US, CA, UK, FR, BR, MX, AU, IN, IL across products Mint, ProAdvisor, QuickBooks and ProTax.
• Authored +10 courses on design thinking, user research, service design, creative brainstorming, insights prioritisation, value propositions and rapid experimentation with customers.

Paris, Île-de-France, France

• Designed +10 end-to-end experiences (product & service) over highly complex bodies of work for France and US, running user research and in-product experiments with behavioural scientists.
• Awarded Employee of the Quarter in France plus 3 international awards for my individual contribution to shipping customer-backed experiences while improving design processes. As an example, pioneered an atomic research.

Paris, Île-de-France, France

• Designed +10 end-to-end experiences shipped as MVPs by multiple engineering teams in Scaled Agile Framework (SAFe) across an ecosystem on 8 products helping 200K users increase localization quality via machine learning.
• Built user-centered design practices from the ground up (XD research, personas, service blueprint workshops), leading to an organizational shift which resulted in x2 revenues for Trados GroupShare release in 2017.
• Facilitated +10 cross-functional collaboration workshops to design experiments and test hypotheses.
• Helped grow design community & coached designers. Talked about user-centered design at events.

Paris, Île-de-France, France

• Designed lo-fi UI wireframes and hi-fi prototypes iteratively, collaborating across multiple engineering scrum teams for Language Cloud, Translation Toolkit (SaaS B2B), FreeTranslations (mobile, web B2C), Managed.
• Pioneered customer research, created Personas, Service Blueprints and UX audits.

Cluj-Napoca, Romania

• Designed & developed +20 responsive web & mobile user interfaces, within agile processes.
• Programming in HTML5 with JavaScript and CSS3 (Microsoft Certification, Feb 2013)

Cluj-Napoca, Romania

• Conducted usability tests and designed interaction for medical platform holding approximately 40% of the market in Denmark, UK & US, using connected objects (IoT) to collect and monitor vitals of chronic disease.
• Collaborated with the Chief Engineer to define product roadmap.

Cluj-Napoca, Romania

• Managed scrum team of 6 delivering +20 websites for Netherlands, analyzed competitors, established strategy, negotiated contracts, estimated tech work.

Cluj-Napoca, Romania

• Designed & developed +10 UIs for websites and apps in the productivity and financial industries.

Cluj-Napoca, Romania

• Designed +20 websites, logos, print, photo editing, XHTML & Flash at digital agency, during university studies.