Eugene Cherny Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Singapore, Singapore, Sg

Redondo Beach, Ca, Us

El Segundo, California, Us

Executive Team member leading product strategy. Grew MVP into a thriving MarTech SaaS platform and media marketplace with 4X revenue and 100X inventory.* Expanded ad sales business with new advertiser offerings (video, story, & display ads), increasing average account size 2.5X and now comprising 50% of total revenue.* Diversified ad sales revenue by launching self-service platform for agencies and partners (+57 NPS), capturing high-volume smaller accounts (now the fastest-growing business line).* Launched breakthrough AI-based ad creative and insights platform, eliminating 90% of manual effort costs in campaign creation and analysis while also improving ad performance.* Doubled campaign reach to “cookieless” browsers, including Safari, with Digiday award-winning machine learning-based predictive ad targeting solution.

El Segundo, California, Us

Established Product and Design organization: recruited high-performing team, instituted performance management, added product lifecycle processes, aligned strategy with exec team.* Launched web and app publisher platform as SaaS product with optimized user experience (grew NPS from +15 to +43) and new pricing model, creating new revenue driver.* Increased revenue by 25% with launch of Programmatic ads business and Supply-Side Platform (SSP), unifying direct and indirect demand in a single auction system (20B bid requests/day).* Rebuilt ad targeting infrastructure to meet user-privacy regulatory standards, including GDPR and CCPA; launched new privacy-sensitive ad targeting capabilities.

Mountain View, Ca, Us

Led promoted native video ads (TrueView Discover and Masthead), including monetization of YouTube home, search, and watch page inventory. Developed holistic plan (product, positioning, pricing), oversaw design effort and conducted large-scale online experiments to evaluate impact.* Restored TrueView Discover ads business to growth, from nearly flat to over 60% YOY. Increased total ad views by 6X, view rates by 3X, and doubled inventory on the Google Display Network.* Dramatically expanded reach on mobile with new formats for YouTube app and website. Increased ad views for TrueView Discover 8X on mobile, from 33% to 86% of all views.* Launched Video Masthead ad format for YouTube home screen, improving click rates by 40% and doubling adoption. Overhauled ad-serving infrastructure across desktop and mobile.* Developed pricing and packaging strategy for YouTube home screen (mobile apps and website) ad formats that was projected to double homepage ad revenue growth.

Walldorf, Bw, De

Directed new product strategy and design thinking efforts that spanned SAP’s Enterprise Information Management (EIM) product lines. Evaluated acquisition targets, established strategic roadmap, and led customer outreach. Developed SaaS/cloud-based data analysis and preparation product (launched in 2015) targeting new non-technical user base. Conducted market research, created business plan, designed product UX mocks, and evaluated machine learning technology.

Walldorf, Bw, De

Directed engineering for local C++ and Java teams working on SAP NetWeaver MDM product. Program Manager for overall product, coordinating with development teams, stakeholders, and partner teams throughout SAP. Launched 2 successful major releases, reconciling requirements of internal and external stakeholders to establish scope and targets that balanced costs, deadlines, and product features.

Walldorf, Bw, De

Managed engineering of core C++ and Java components within NetWeaver MDM product. Led a team of 30+ engineers. Coordinated with QA and engineering teams in Israel and Germany. Delivered 7 incremental releases on time by establishing processes for project management and quality assurance, improving reliability and effectiveness of planning and quality of the product.

Walldorf, Bw, De

Defined architecture and project plan for NetWeaver MDM 5.5 product. Managed engineering of core APIs (Java and COM) and applications for data mapping, transformation, and distribution. Ensured success of A2i’s acquisition by planning technical integration of A2i’s xCat and SAP’s MDM 3.0 products, a project requiring the effort of 70+ developers in the US, Germany, Israel, and India.

Led development of key components of A2i xCat software. Consulted on implementation and architecture (including intranet, B2B, and branded ecommerce applications) for all major customers and partners. Enabled acquisition by SAP, representing A2i as technical architecture expert during review and negotiations. Presented to SAP Executive Board and facilitated technical due diligence of A2i’s software.

Assembled and led web development team, expanding the product line with several online tools.Further expanded system flexibility by incorporating JavaScript, Java, .NET, and Web Services technology. Improved customer success rates by writing product manuals and designing a training curriculum.

Enabled access to Enterprise software market by designing and implementing first public COM/C++interfaces for integration and customization. Created dynamic online product catalogs based on pioneering in-memory database technology. Built first web-based interactive UX for data management.

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, Computer Engineering