Echo Cheng Email & Phone Number

Taiwan

台灣 臺北市

台灣 臺北市

台灣 臺北市

Taiwan

▶ With zero budget, initiated the first PerfectCorp’s app installs exchange program and partnered up with 15+ application developers and brought 28,000+ installs within the first five months.▶ Singly coordinated sponsorships with more than 12 US-based NGOs and NPOs within the first year. ▶ Working as the manager of MVP Program (Most Valuable Professional), increased the number of new recruits by 20% through hosting quarterly webinars and actively approaching potential recruits. ▶… Show more ▶ With zero budget, initiated the first PerfectCorp’s app installs exchange program and partnered up with 15+ application developers and brought 28,000+ installs within the first five months.▶ Singly coordinated sponsorships with more than 12 US-based NGOs and NPOs within the first year. ▶ Working as the manager of MVP Program (Most Valuable Professional), increased the number of new recruits by 20% through hosting quarterly webinars and actively approaching potential recruits. ▶ Cultivating potential partnerships by conducting research and data analysis and eventually led to partner up with major brands in the assigned industry such as HUAWEI India corp. Show less

Taiwan

▶ Managed online and offline marketing projects and ensured close collaboration among internal departments and affiliate partners by leveraging all the marketing resources. Collaborated with Taipei City Government, Chunghwa Telecom, China Times Media Group and etc. ▶ Executed PR strategies through managing media relationships, working with PR agency, selling and pitching story ideas, writing press releases, attending media events and seeking out speaking opportunities to ensure the… Show more ▶ Managed online and offline marketing projects and ensured close collaboration among internal departments and affiliate partners by leveraging all the marketing resources. Collaborated with Taipei City Government, Chunghwa Telecom, China Times Media Group and etc. ▶ Executed PR strategies through managing media relationships, working with PR agency, selling and pitching story ideas, writing press releases, attending media events and seeking out speaking opportunities to ensure the brand appearing in appropriate media channels.Jan 2013 – Dec 2014 ▪ Launched the internal Groupon Taiwan Skynet campaign called “Groupoints” and made Groupon Taiwan become #1 in 48 countries of user participation at the end of 2014 and finished the year with a user participation of 63%, user adoption of 99% and user activity of 76%▪ Collaborated with the celebrity Vanness Wu and held the Vanness Wu charity press conferenceJan 2013 – Dec 2013 ▪ Launched an online and offline event called “Stinky Tofu campaign” to create social buzz. ▪ Kicked-off Groupon Taiwan Loveantz campaign and raised NTD 2.7M for 12 various charitiesJan 2012 – Dec 2012 ▪ Co-hosted 2012 Taipei Shopping Festival with the Taipei City Government and China Times Media Group. Groupon Taiwan was the only and the first groupbuy site to join the festival▪ Collaborated with Eden Social Welfare Foundation and raised NTD 4.9M▪ Collaborated with Child Welfare League Foundation and achieved a donation record of NTD 5.4M in 9 days▪ Launched the first Groupon Taiwan charity event with World Vision and raised NTD 2.1M Show less

Master Of Science (Ms), Marketing

Bachelor Of Arts (B.A.), Diplomacy (International Relations And Affairs)

▶ Minored in Journalism