- Conducted market analysis and industry/company research focused on online payment within the digital entertainment sector, specifically targeting gaming, live streaming, and e-commerce.- Periodically reviewed transaction performance, including volume data, payment success rates, user engagement, and the influence of regulatory policies and institutional rules, to enhance decision-making and product offerings.- Designed and implemented tailored payment solutions and Go-To-Market strategies across diverse countries/regions, including Japan, Korea, SEA and MENA, incorporating representative case studies and analyzing key account success indicators to drive effective execution.- Supported internal initiatives to advance client satisfaction and competitive positioning, through seamless process optimization and precise project management.

- Invesgated digitalization challenges and trends (with 200+ tech leaders interviewed), contributing to the Sequoia China CIO Survey Report and generating strategic investment insights.- Collaborated on the development of Sequoia digital intelligence platform, driving over 70 key optimizations that significantly improved user experience and system functionality. - Organized eco-resources and events across tech sectors to support portfolio growth.

- Conducted financial and market analysis in the asset management sector. - Contributed to strategic white papers and case studies on global trust mgt & investment firms. - Researched China’s sustainable energy sector, focusing on ESG challenges and policy implications.

- Analyzed operational models and fee structure of leading Chinese payment platforms, delivering insights to optimize client strategies.- Researched digital transformation for a financial institution, recommending data-driven approaches.- Examined M&A trends and fintech operations in the insurance sector, shaping client’s strategic direction.