Echo Lin Email & Phone Number

Beijing, China

Beijing City, China

Responsible for marketing of smart products based on newly voice intelligence and A.I technology to open up market and drive business volume.As new category builder from zero, iFLYTEK Translator and make it become the leading brand of translator market which enjoys more than 60% market share.Lead consumer rebranding and marketing to build up brand image and business conversion by leveraging symbolic event、top consumer brand/IP cobranding, integrated marketing for online and offline sales.

北京

Build up and lead marketing team for consumer business. Lead go to market of DOBBY, the very first Pocket Sized Smart Drone. Successfully positioned it as lead brand of Pocket Drone from zero. Continuously lead domestic and overseas Branding/DG campaigns/events/PR programs which drive DOBBY's shipment ranked second among industry since Y16Q2. -Lead brand positioning, yearly marketing plan and new product launch plan and report to executives and board;-Branding system build up and material management to ensure the effective exposure;-Launch campaigns to continuously drive brand exposure and consumer’s awareness of product KSP which help generate GMV;-Launch long-term PR/Influencer Program which make DOBBY received the WOW review from global pop media/KOL like Tencent, Geek Park, CNN Tech, the Verge, Tech Crunch, Unbox Theraphy and etc; -Global partner sourcing and managing to choose right partner for certain project like overseas crowdfunding;-Partner cooperation management: Strategically cooperated with Qualcomm to promote DOBBY globally; Build up niche area like IP/Travel platform cooperation targeting alike audience.-Domestic and overseas event management: Engage events like CES/NAB/Pepcom and won the best booth nomination.

Beijing

Manage Branding Strategy and initiate Branding/PR campaigns to drive awareness among consumers/investors/industries• Content mkt to drive consumer’s active: Planned lifestyle We Chat content according to business upgrade and Brand mind, achieve article’s average UV to over 10,000，distribute own content into more digital platform to like Toutiao have branding exposure and traffic growth; • Product campaign by leveraging H5/KOL/Partner to out spread business upgrade and platform’s users’ growth: Developed H5 game “Circle” to drive 100,000 players;• Build up and manage partnership resource for company, set up ROI review system to optimize co-op strategy: -Brand co-op mkt like Eleme, Uber, Edaixi to drive brand awareness and traffic generation; -Content co-op like NewRank, JIKE short video, movie companies in content supply chain; -Channel co-op like O2O Credit Store to drive average 5K~10K consumers monthly; -Product supplier co-op to promote key product awareness; -Media/Vendor resource management.

Beijing

• Initiate mother and sub brand re-positioning and re-branding campaign according to consumers insight, lead cross-industry cooperation with DIDI targeting younger generation, initiate the launch of Mplus targeting fitness market, strengthen e-channel cooperation to boost sales of standard products. • Lead innovative O2O APP for consumer purchasing：Planned the operation trial around 3 regions and developed the users to 10K and daily deals above 100; managed communication for the APP to deliver key message and interactive campaign with particular TA; • Build up The First “Smart” Milk M-Plus: co-op with The Smart hardware (intelligent body fat meter) to promote the new product concept, to leverage related media and offline gym to co-marketing;• Manage CRM program and credit mechanism to maximize end consumers.

Beijing

Lead marketing of Lenovo Smart Home Devices like Smart TV, Smart Route and Home studio. Successfully drive the sales of Smart TV exceed 10K in the first month.• Develop product positioning and launch plan of new products include communication strategy and platforms.• Build up PR and communication content for hero product • Cooperate with Sales team and key channels partner, launch seasonal demand generation campaign and maximize Brand visibility and traffic in sales channels.• Lead Lenovo yearly innovative program: We Chat Ecommerce Program, embodied as business case at We chat Publishing book: Drove Lenovo Smart accessory by weekly theme marketing and interactive campaign ;CSR marketing like Initiated “Mobile Auction for Charity” to enlarge Brand influence on the emerging platform;

Beijing

• Own and lead the marketing of ThinkPad Edge product line targeting younger generation. Develop the concept "think different, work different" and trigger the consumer awareness through product launch and sustaining online engagement. "Discover Yourself" integrated campaign won over EFFIE Award at that year.• Successfully create branding event as Think+ under ThinkPad 20th anniversary campaign delivering ThinkPad always help people think to end users: Delivered thousand people event by inviting various elite joined 6secs speech to share their thinking. Sharing videos were browsed over 5million times in new-built Think Plus mini-site and thousands of social buzz discussed about it.• Annual media content cooperation to land branding advocacy softly: edited lifestyle stories interpreting the unexplored way of thinking towards life. Jointed these story with radio oral show and hard ads to deliver a complete piece of brand advocacy which embodied as best Ads cooperation case in FM915 and FM887• Negotiated with ads vendors (outdoor, radio, and prints media) to get best deals.

Ms, Communication

Executive Mba, Emba