From content strategy to design to marketing, I push the envelope to tell brand stories that move the needle.Areas of Expertise💡 Content Strategy: I apply user experience principles and information architecture practices to content experiences, including how to structure and sequence content, develop taxonomies, craft navigation, and create artifacts to make content useful. I align content strategies across the organization - breaking down content silos and sharing best practices, with an emphasis on testing, the latest technology, and standards for content governance.📝Content Design: I write at every level of granularity (from social posts and email campaigns to strategic narratives), defining and guarding our brand identity with every creative. I can transform technical content into accessible marketing material through effective interviews with SMEs. I take website design from ideation to engineering handoff, and independently manage stakeholder review and other design teams. My goal is to templatize projects by developing best practices for everything I write.📈 Content Marketing: I build complete content marketing and nurture campaigns around compelling pieces of content that address the right topics at the right points in the buyer's journey. I lead brainstorming conversations and assimilate multiple ideas into a clear plan for addressing the needs of a project. I collaborate with other marketers to analyze content results and makes decisions about future campaigns/topics based on these metrics. Check out my portfolio: echoylu.weebly.com.