Echo Su Email & Phone Number

Shanghai

Shanghai City, China

• Be the Fresh Eye and always seek potentials to accelerate Miaozhen offerings and company development by timely and precise insights.
• Lead the development of company strategy, and fine-tune it along the way.
• Develop and facilitate process to safeguard the company strategy’s realization in the business as usual.
• Generate insights, collect new information and initiate new product/solution exploration.

China

• Manage External Communication for IKEA in China market in order to inspire more new people to visit IKEA Stores and Website, turning visitors into customers and encouraging customers to shop more frequently with IKEA.
• Ensure the external communication reaches more people, more often at a lower cost.
• Create and implement an annual marketing plan, integrating all external media, based on the Country communication/marketing plan and commercial calendar.
• Create a clear, relevant and inspiring connection between IKEA offer and the everyday lives of the many people in China.
• Ensure the tone of voice in all external communications creates the appropriate expectations of the IKEA offer.

Shanghai

• Manage Marketing Media Funding Allocation, develop Annual Communication/Media Strategy and control the media implementation for None Carbonated Beverage Brands (such as Tropicana and Gatorade).
• Allocate and manage Above-the-line budget for NCB Brand teams. (Prioritize according to sales, brand development status, respective markets media ROI etc.)
• Develop Annual Communication strategy and Media strategy for NCB Brands according to Marketing Communication Objectives.
• Support Marketing Director (Media) to set Media Principles and Buying KPI Guidelines for all PepsiCo China bottlers (total 23) for local quality media strategy execution. Guide and monitor TV buying process on a.
• Support Marketing Director (Media) to drive Media Efficiency through TV Mix strategy and annual bidding process, resulted at generating 10% and 12% savings for 2009 and 2010 respectively amount to RMB54mil and RMB82mil.

• Deliver high planning standard and build efficient service team to retain and develop clients.
• Media-led communication Planning
• Prepare contract/service plan and negotiation
• Build team system
• Grow managers
• New business development