Echo Tian Email & Phone Number

Shanghai, China

• Developed and implemented comprehensive E-commerce strategies focused on boosting sales of wealth products on BQD wealth management APP.• Launched diverse user acquisition campaigns, such as KOL partnerships, social media advertising and offline seminars to expand the user base and enhance our wealth management brand visibility.• Conducted regular data analysis to better understand the customer behavior and competitor strategies to keep up with the industry trend.• Established the… Show more • Developed and implemented comprehensive E-commerce strategies focused on boosting sales of wealth products on BQD wealth management APP.• Launched diverse user acquisition campaigns, such as KOL partnerships, social media advertising and offline seminars to expand the user base and enhance our wealth management brand visibility.• Conducted regular data analysis to better understand the customer behavior and competitor strategies to keep up with the industry trend.• Established the procedures for the launch of activities and messaging on our APP to make sure our team conduct complies with financial regulatory requirements and internal policies. Show less

中国 上海

• Developed and executed a number of digital marketing campaigns in the partner apps to drive the customer acquisition with maximized ROI.• Managed the full life cycle of the affluent customer segment. Increased the conversion and retention of this specific segment by providing privileged incentives and improving their user experiences across every touchpoint.• Planned the presentation of the original insights content on partner apps , including up-to-date stock market comments… Show more • Developed and executed a number of digital marketing campaigns in the partner apps to drive the customer acquisition with maximized ROI.• Managed the full life cycle of the affluent customer segment. Increased the conversion and retention of this specific segment by providing privileged incentives and improving their user experiences across every touchpoint.• Planned the presentation of the original insights content on partner apps , including up-to-date stock market comments, investor education programs and financial advisory video clips, in order to help customers to get a better understanding of asset allocation.• Applied multi-channel digital marketing approaches to support the telesales team to generate leads and nurture existing customer relationships, especially targeting the affluent customer segment. Show less

中国 上海市区

• Developed and implemented platform campaigns for different scenarios, including promotional, thematic and content-focused ones. • Monitored and analyzed sales and operation data. Based on the findings, adjusted the strategies to continuously drive conversion and revenue.• Collaborated with the product team to develop new features and provide feedbacks on system bugs to improve user experiences. • Worked closely with the brand team to drive media exposure and engagement with… Show more • Developed and implemented platform campaigns for different scenarios, including promotional, thematic and content-focused ones. • Monitored and analyzed sales and operation data. Based on the findings, adjusted the strategies to continuously drive conversion and revenue.• Collaborated with the product team to develop new features and provide feedbacks on system bugs to improve user experiences. • Worked closely with the brand team to drive media exposure and engagement with consumers on social media. • Cooperated with key restaurants and other partners such as Disney Studio and ELLE magazine on a number of joint innovative marketing projects. Show less

Shanghai City, China

• Formulated digital and E-commerce strategies and execute the campaigns for the clients to achieve their sales and branding objectives.• Collaborated with the creative team to manage the key design of Tmall flagship store for the clients. • Worked with the technical team to maintain the official website for the clients to improve the user experience and the overall performance.• Worked with the analytic team to research on shopper insights on Tmall and implement the findings into… Show more • Formulated digital and E-commerce strategies and execute the campaigns for the clients to achieve their sales and branding objectives.• Collaborated with the creative team to manage the key design of Tmall flagship store for the clients. • Worked with the technical team to maintain the official website for the clients to improve the user experience and the overall performance.• Worked with the analytic team to research on shopper insights on Tmall and implement the findings into the campaign design and mechanism for the clients.• Kept track of multiple projects to make sure each of them flows smoothly, including drafting timeline, SOW and quotations. Show less

Shanghai City, China

• Planned corporate communication strategy with managers to build the company’s brand awareness among the key stakeholders.• Built relationships with journalists from leading global media, and got more than 40 media mentions for the company. • Managed company’s social media pages (LinkedIn, Twitter, Weibo, SlideShare, Facebook) and achieved a consistent and steady growth on followers.• Created and distributed thought leadership content on a weekly basis to engage target audience.

Beijing

• Managed social media accounts for clients to engage target customers in mainland China, as well as boosting their brand image in general• Organised an annual fan party in central Beijing for Blackberry, one of the major clients. More than 200 loyal customers participated and had fun• Brainstormed and mapped out the most eye-catching and cost-effective PR strategies with colleagues for clients• Evaluated and reported the performance of PR campaigns on a weekly basis

Beijing

• Selected and edited story materials for Media Watch (a daily TV news show), one of the most popular shows in BON (an independent English-language television news network based in Beijing)• Coordinated with anchors and program directors to help video the show

Msc, Corporate Communications And Reputation Management, Merit

Core modules completed in: Corporate Communications; Corporate Reputation; Professional Analytics; Employee Communications; Digital.

Bachelor Of Arts (B.A.), Public Relations, Jounalism, 85