Echo Wu Email & Phone Number

#Brand PortfolioSkin Care ：PeterThomasRoth彼得罗夫, Dr.Brandt柏瑞特Make up ：By Terry泰芮 , Sigma Beauty 西格玛Fragrance：Juicy Couture珠希酷图, John Varvatos约翰瓦维托斯Lifestyle：Wet Brush，Stonehenge斯通亨奇, bkr ➢ Routine Work （Digital, Social and PR）■ Annual marcom strategy and budget plan for each brand■ Annual online promotion campaign and large-scale public relation activities■ Media relations maintenance and partner/agency negotiation■ People management and team leading 2016-2020 Campaign (highlights)● 2020 By TERRY grand launch event （X brand ambassador Mr.毕雯珺）◇ 2020 Peterthomasroth Unwrinkle campaign （X brand ambassador Mr.盛一伦）◇ 2019 Water Drench launch campaign◇ 2018 Peterthomasroth Unwrinkle campaign （X brand ambassador Mr.茅子俊）✓ Achieve the NO.1 exclusive brand in SEPHORA channel✓ Monthly GMV break the record in 10 years➢ 2019 dr.brand Magnetight Mask Launch campaign （X brand ambassador 陈龙&章龄之）

上海

1) FANCL annual advertising plan:Print ads and TVC ： nano make-up remover, collagen beverage, daily care series, etcAds before film: the supervision and implementation of advertisement delivery and effect audit and assessment.Outdoor ads: the plan formulation of commercial advertising and the evaluation of the effectiveness 2) Hero products annual marketing plan and strategy formulation:Product core advantages, objectives of annual promotion, implementation and evaluation of the resultsOrganization of various function teams of marketing for overall product campaigns (trade mtk,PR, etc.) 3) Digital (iFANCL- brand APP & social account) project leader:Setting annual promotion strategy for the APP iFANCL the implementation of interactive approach, creative video script making and photography, graphic express editing, etcStrategy formulation and implementation of maintaining old customers and recruiting new guests (interactive content plan formulation and scheduling) Celebrity, experts and KOL cooperative negotiations and the formulation of cooperation plans etc.

1) Daily media relations maintenance (media visit, birthday gift, etc.)2) Planning and implementation of public relations activities:Conference and media party of FANCL beverage - THREE PEPTIDE COLLAGENBrand week of FANCL exhibited in Meilong city for 7 days (Celebrity 梁咏琪and 胡夏attended)Mask Expert mask forum and skin care trip （@clubmed Yabuli）Y2012-2014 Grand activities of hero Products and branding in shopping stores，beauty classes for customers.

As key account manager particularly worked for luxury brands of LVMH group and Swatch group. - As PR leader worked for Dior watch, Zenith including PR event execution and media retainer etc.- Grand PR event for top luxury watch brand Breguet and annual dealer meeting management for RADO in Korea.