Echo Xiaohang Chen Email & Phone Number

Melbourne, Australia

EFFA is a volunteer-run not-for profit organisation. As the social media coordinator (volunteer), I'm responsible for managing and producing content for EFFA's Facebook, Instagram, and Twitter to raise awareness of environmental protection and promote the film festival. My work involves copywriting, creating imagery, responding to enquiries, and maintaining partnerships with organisations through marketing activities. As part of the marketing/engagement team, I also collaborate with colleagues in website content production, PR and media partnership area, and help with festival activities implementation.

Melbourne, Australia

- Created highly engaging and market insight-driven content for Deakin International owned accounts across Weibo, WeChat, Facebook and Instagram.- Managed social media campaigns targeting specific demographics using Weibo Ad, WeChat Ad, Facebook Business Manager, and Facebook Power Editor, and generated substantial leads and website visits.- Primarily responsible for Deakin's Chinese digital account management and creative development, incorporating new features and tools to successfully expand the brand community, and driving conversion into student enquiries and course applications.- Involved in video productions for Deakin International and for cross-department collaboration projects, contributing to interviewing, filming, post-production, and promotion across channels.- Collaborated with internal and external stakeholders including faculty staff, academics, and students from diverse cultural backgrounds to develop engaging marketing content and online activities.- Produced Chinese and English content for the highly popular marketing blog Deakin Navigator, successfully driving readership increase in the Chinese market.- Generated monthly reports on digital marketing performance using social platforms' built-in analytic tools and Google Analytics.

Remote

Timezone is a vertically integrated online community connecting overseas Chinese students, prospective students in China, and Chinese organisations within the overseas study market.As one of its writers based in Melbourne, I write articles on topics ranging from experiences of the foreign cultures and societies, to hot-debated social issues of high interest to Timezone's target audience.My opinion piece - on the recent 'Mack Horton v.s. Sun Yang' incident and relevant facts about Australia's media industry - has gained 1000+ unique views on WeChat and 10,000+ on the Chinese online content hub 今日头条。

Melbourne, Australia

- Assisted clients in Australian Higher Education sector - including StudyAdelaide and The Western Sydney University - to boost brand awareness and brand engagement among Chinese audiences through digital marketing.- Involved in weekly content planning, copywriting and editing that specifically targeted Chinese audiences interested in education in Australia, and created month-to-month digital community growth.

Melbourne, Australia

- Worked as an intern and then a volunteer member within a culturally diverse team. - Published seven articles on issues related to international education and the Chinese cultural community in Australia, and two Melbourne event previews.

Guangzhou, Guangdong, China

- Interned with Consumer Reports, a daily program covering consumer issues.- Involved in the entire news production process from street interviews to post-production to meet strict deadlines.

Master Of Marketing Communications

Bachelor Of Arts (B.A.), Media And Communications, 79

Activities and Societies: Event organisation and student ambassador - University of Melbourne Student Union; Production Manager.

Communication And Media Studies

Exchange program with Melbourne Global Grant awarded by the University of Melbourne.

English Language And Literature, General

Activities and Societies: Federation of Student Societies