Echo Y. Email & Phone Number

Sdyney

Sydney, Australia

Being an enthusiastic and motivated Digital Marketing Specialist, I am responsible for expanding Study Group’s global digital footprint in China. With strong paid media experiences in PPC campaign, Paid Social Advertising, Display Campaign and Branded content, I am equipped with an in-depth understanding of all disciplines in digital marketing including social media marketing, SEO tactics and content marketing etc.- Working closely with the global paid media team and taking charge of top brands' Chinese paid media strategy planning, budget forecasting and campaign management on Google, Baidu, Bing and Qihoo;- Strategising campaign development and managing campaign results through in-depth performance analysis and sustained optimisation efforts;- Collaborating with HQ SEO team, planning overall Chinese SEO strategy for ANZ brands and implementing on-page SEO in Sitecore;- Collaborating with Shanghai's social media team and developing overall Chinese social media strategy for ANZ brands to present its digital marketing footprints on Facebook, Instagram, WeChat, Weibo and YouTube;- Analysing large quantities of campaign statistics, presenting weekly campaign reports based on Salesforce, Google Analytics and Baidu Analytics data and proposing suggestions for improvements.

Sydney, Australia

- Participating in the paid media strategy and priorities defining for multiple clients, based on their audience segments, campaign objectives and budget;- Conducting in-depth website, audience and keyword research, creating ad copy, setting up campaign structure and launching PPC advertising, paid social ads, display campaigns and branded content on Google, Bing, Baidu and Facebook etc.;- Working collaboratively across departments - from SEO to copywriters to business development, to ensure alignment in paid media campaigns and to meet short term and long term targets;- Closely measuring and tracking of performance across all paid channels and audience segment, and regularly reviewing website and campaign performance based on Google Analytics and Baidu Analytics statistics;- Monitoring and tracking campaign performance, collecting feedback from clients and giving marketing specialists advice for improvement;- Producing monthly campaign report, preparing marketing plans and organising monthly meet-up with clients to maintain strong and long-lasting relationship.

Digital Marketing Course

Master’S Degree, Master Of Commerce(Marketing And Hr), C Average