Echo Green Email & Phone Number

Houston, TX, US

Expanding Koch Media across North America

Houston, Texas Area

• Allen Austin is a management consulting firm specializing in leadership advisory and retained executive search. We help companies drive profitability through purpose and engagement by enabling stakeholders and unifying.
• Cultural Transformation & Cross-cultural Adaptation
• Organizational Effectiveness
• Effective Stakeholder Engagement & Communication
• Change Management
• Diversity & Inclusion

Burbank, California

• Created & executed profitable marketing strategies and brand stories, ensuring holistic brand messaging across media, retail, & online/digital channels. Strategic leader of integrated marketing, advertising, CRM, SEM /.
• Grew $20M account portfolio into $500M, driving higher ROI & increasing profitability by developing new partner alliances & building brand stories into new revenue streams & profit centers.
• Transformed under-utilized #2 account into #1 account, focusing on long-term strategy & exclusive content to increase baseline sales, promotional profitability, and ROI.
• Boosted sales while lowering marketing spend by leading joint business planning across WB’s Theatrical, Home Video, TV, Cartoon Network, DC Comics, Consumer Products, Digital & Mobile teams.
• Increased profitability by 25%+ partnering on distribution of digital at retail, digital & mobile initiatives, omni-channel communications & managing channel inventory.
• Delivered 25%+ sales growth by creating price strategy to extend price moves, elongate need for markdowns, increase profitability & decrease spending.

Dallas/Fort Worth Area

• Steered global marketing, advertising, media buying, and PR agencies to create and execute digital, social and traditional marketing strategies for successful new product launch and business development. Led 50+.
• Grew business from $6M to $30M+ in sales by adding products, distributors and lifecycle management.
• Drove 30% incremental revenue growth by building global partnerships across product pipelines that supported each product’s P&L.
• Increased revenue by 40% and profitability by 20% over three years by building five global teams to grow revenue in international markets.
• Partnered with Legal Team to develop and negotiate licensing contracts and retail and distribution deals.

Plano, Texas

• Led marketing strategy and programs for national accounts and franchise groups. Aligned account objectives with consumer trends to drive incremental value in partnership with sales, product development, and account.
• Collaborated with Innovations team to create account solutions while adding new product lines and profit centers for brands including Dr Pepper, Snapple, 7-Up, A&W, and Sunkist.
• Consistently increased ROI by establishing and analyzing SMART objectives, strategies, and metrics to shape long-term strategy and future enhancements.
• Negotiated contract renewal that increased product placement by 50% while decreasing spend by 20%.

San Francisco & Chicago

• Directed in-store and online marketing at key retailers and worked with sales and buyers to optimize point-of-purchase placement and promotions. Managed managing product, creative, sales, vendor and buyer deadlines..
• Delivered 30% sales increase within 90 days by leading market research and focus group testing to guide leaders’ product, marketing and communications decisions.
• Managed licensing approvals, legal, marketing, and brand with licensors including Sony, Microsoft, Nintendo, NFL, NHL, MLB and NBA as well as licensees including Brady, Prima and Toy Island.

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Part of International Executive MBA program in partnership with IE in Madrid.

Bachelor'S Degree, Biomedical Sciences & Business

Master Of Business Administration - Mba, Finance & Entrepreneurship

Master'S Degree, International Business/Trade/Commerce

Activities and Societies: Part of International Executive MBA program at IE

Master'S Degree, International Business/Trade/Commerce

Activities and Societies: Part of International Executive MBA program thru IE

Education record