Expanding Koch Media across North America

Allen Austin is a management consulting firm specializing in leadership advisory and retained executive search. We help companies drive profitability through purpose and engagement by enabling stakeholders and unifying leadership. Allen Austin’s purpose to enhance the lives and effectiveness of its associates, clients and leaders of the world - this means you come 1st as the customer and client. FUNCTIONS• Cultural Transformation & Cross-cultural Adaptation• Organizational Effectiveness• Effective Stakeholder Engagement & Communication• Change Management• Diversity & Inclusion• Global Executive Recruiting INDUSTRIES: • Marketing, Digital Transformation• Non-Profit• Technology, Media, IT, Software & Communications• Private Markets - Venture Capital, Private Equity

Created & executed profitable marketing strategies and brand stories, ensuring holistic brand messaging across media, retail, & online/digital channels. Strategic leader of integrated marketing, advertising, CRM, SEM / SEO, social campaigns, & brand events that drove consumer engagement to maximize ROI for WB and partners, including LEGO & Mattel. Defined strategy, tracked metrics & managed P&L. Drove incremental business by rethinking status quo & implementing creative process solutions.Accomplishments:• Grew $20M account portfolio into $500M, driving higher ROI & increasing profitability by developing new partner alliances & building brand stories into new revenue streams & profit centers.• Transformed under-utilized #2 account into #1 account, focusing on long-term strategy & exclusive content to increase baseline sales, promotional profitability, and ROI.• Boosted sales while lowering marketing spend by leading joint business planning across WB’s Theatrical, Home Video, TV, Cartoon Network, DC Comics, Consumer Products, Digital & Mobile teams.• Increased profitability by 25%+ partnering on distribution of digital at retail, digital & mobile initiatives, omni-channel communications & managing channel inventory. • Delivered 25%+ sales growth by creating price strategy to extend price moves, elongate need for markdowns, increase profitability & decrease spending.• Increased engagement & consumer loyalty by partnering on consumer insights research to identify & leverage business opportunities, resulting in new CRM program with metrics.• Saved 35% in shipping costs, reduced shipping time by 40% utilizing Salesforce for forecasts, orders and tracking to drive changes in sales & service operations.• Partnered with international divisions to promote global alignment & best practices.• Led digital & mobile initiatives within emerging technology.• Worked on leading WB marketing campaigns including: Harry Potter, The Hobbit, Batman, Wonder Woman, The LEGO Movie

Steered global marketing, advertising, media buying, and PR agencies to create and execute digital, social and traditional marketing strategies for successful new product launch and business development. Led 50+ regionally distributed sales, marketing, international development and production staff. Managed multimillion-dollar P&L.Key Accomplishments:• Grew business from $6M to $30M+ in sales by adding products, distributors and lifecycle management.• Drove 30% incremental revenue growth by building global partnerships across product pipelines that supported each product’s P&L.• Increased revenue by 40% and profitability by 20% over three years by building five global teams to grow revenue in international markets.• Partnered with Legal Team to develop and negotiate licensing contracts and retail and distribution deals.

Led marketing strategy and programs for national accounts and franchise groups. Aligned account objectives with consumer trends to drive incremental value in partnership with sales, product development, and account stakeholders. Managed creative agencies.Key Accomplishments:• Collaborated with Innovations team to create account solutions while adding new product lines and profit centers for brands including Dr Pepper, Snapple, 7-Up, A&W, and Sunkist.• Consistently increased ROI by establishing and analyzing SMART objectives, strategies, and metrics to shape long-term strategy and future enhancements.• Negotiated contract renewal that increased product placement by 50% while decreasing spend by 20%.

Directed in-store and online marketing at key retailers and worked with sales and buyers to optimize point-of-purchase placement and promotions. Managed managing product, creative, sales, vendor and buyer deadlines. Built industry and customer relationships at meetings, tradeshows and events. Managed budget and ROI tracking.Key Accomplishments:• Delivered 30% sales increase within 90 days by leading market research and focus group testing to guide leaders’ product, marketing and communications decisions.• Managed licensing approvals, legal, marketing, and brand with licensors including Sony, Microsoft, Nintendo, NFL, NHL, MLB and NBA as well as licensees including Brady, Prima and Toy Island.