Eric Clemens Email & Phone Number

Charlotte, NC, US

Basking Ridge, NJ, US

• Responsible for B2B/SMB marketing and sales enablement with focus on driving growth, creating compelling customer engagement strategies and improving sales efficiency.
• Charged with the strategy and execution for channel growth through digital (social, email, advertising, web), traditional (direct mail, events, advertising) and segmentation (vertical, SMB, multicultural) marketing.
• Manage various internal communication mediums such as; community app, video production and line email.
• Created first social selling program within Verizon leveraging LinkedIn. Partnered to establish enterprise platform and approach to social employee advocacy.
• Responsible for budget management including business case development, ROI projection and results measurement.
• Successfully mentor, manage and develop multiple team members in both a remote and in-office capacity.

Basking Ridge, NJ, US

• Executed regional B2B marketing initiatives and operational support for the sales organization covering three states.
• Supported channel growth via vertical, segment and operational initiatives resulting in positive increase in annual gross sales for three years.
• Responsible for marketing budget management and leading team of direct reports driving customer eCommerce utilization and online revenue.
• Successfully lead analysis and execution of three channel restructures aligning selling reps and managers including; territory analysis, headcount/productivity estimation and roll out.

Basking Ridge, NJ, US

• Operations lead supporting sales enablement, processes, systems and local marketing.
• Partnered with sales leadership to accomplish year-over-year channel growth through sales process excellence, vertical markets focus and systemic reviews.
• Created and launched national account marketing tool box to drive employee subscriber growth and online utilization resulting in an monthly growth of customers in the program.

Paducah, Kentucky, US

• Responsible for strategic planning and tactical execution of all marketing functions. Director of Marketing (2002 - 2004), Consultant (2001 - 2002)
• Lead growth marketing initiatives generating increment monthly billing within 13 months through print, radio, referral programs, sales agents and online marketing.
• Established an new market share in western Kentucky by implementing a multi-channel communications campaign in four markets with limited budget.

Xxx, US

• Managed marketing communications and online initiatives across multiple lines of business.
• Responsible for budget management and mentoring and managing design staff.
• Increased customer usage and decreased call center volume within a month by managing the implementation of an enterprise knowledge management system.

US

• Delivered strategies and project managed efforts to integrate traditional and online marketing to treasury service clients.
• Consulted on new branding, user interface, user experience and communication opportunities for a multi million dollar online development initiative, resulting in a uniform brand strategy across all treasury services.
• Established multi-channel strategies by integrating online and rich media with traditional marketing channels (paper, call center, etc.) with minimal budget impact.