Ed O'Dea Email & Phone Number

Alpharetta, GA

Manage the customer experience from start to finish. Communicate scope of work to repair techs and special requests to maintenance crews. Work with management and techs to identify and order all parts and equipment needed for repairs. Provide detail of repairs to clients including additional items which may be needed. Create and update routes for repair.

Woodstock, GA

Work as facilitator between clients and Sales/Operations. Provide clear detailed information to clients on company processes and procedures. Obtain key information from clients about their projects and update work orders accordingly. Consult with commercial customers on scope of work and logistics to determine if a site meeting is needed to properly.

Greater Atlanta Area

• Implemented marketing programs to support Field Sales and wholesalers. Focus on activation of programs and sponsorships to connect and engage with consumers in a relevant way.
• Activated sponsorships tied to NFL, NHL, NBA, PGA, Kentucky Derby, Bama Jam, and CMA’s.
• Increased efficiency by establishing contract templates with two largest national college vendors.
• Connected Budweiser to 1,200+ new Facebook friends in Memphis with 2 day pre-promote.

Greater Atlanta Area

• Collaborated with Field Sales to identify market specific opportunities for sponsorship. Leveraged media spend and partnerships to create local market programs with retail extension.
• Negotiated, developed, and fully executed retail-driven experiential program with three SEC partner schools – Tennessee, Alabama, and Auburn. The program produced 1,000 incremental displays, and generated over $20,000.
• Initiated Katrina Relief effort by using outdoor billboard vinyls to cover roofs of damaged homes. Partnered with vendors across the Southeast to locate and ship over 200 vinyls to the Gulf Coast.
• Created media plans targeting internal and external customers attending A-B National Conventions in Orlando (2004) and New Orleans(2007). High visibility project requiring approvals from numerous levels of senior.

Greater Atlanta Area

• Served as media and marketing liaison between AB corporate headquarters and regional wholesaler clients. Planned, negotiated and bought over $2.5 Million in measured media annually.
• Provided 6% average annual savings on corporate media placements.
• Achieved 3:1 ROI in negotiated promotions and bonus.
• Realized 30% savings through synergies on radio buys for adjacent markets.

Greater Atlanta Area

Negotiated and placed television radio and schedules for a diverse client base, including Ford, Dominos, DeBeers, Lever Brothers, Orkin, and Warner Lambert.