💥🏎 Could an increase in AOV put you out of business? 😬Yeah, I know this area is suppose to be about my achievements and whatever, but who really cares? 😂So here is a bit of insights in growing your brand! An increase of Average Order Value could open up some addition profitability that wild allow you to have a slightly higher CPA and scale your Facebook ads farther... but…An increase of AOV could also hurt your business and cause it to crash… potentially putting you out of business by chasing the wrong metric. 😬🤔 Huh?More money per order is good, right? 🤑Not if the increased AOV causes your conversion rates to drop or causes your shipping or expenses per order to increase too much.For the conversion rates, if your AOV causes the conversion rates to drop it could mean a higher amount per order but a lower amount of orders and overall revenue.👉 Instead, look at Earnings Per Visitor (EPV) or Earnings Per Click (EPC).This would take into account your AOV increase AND your conversion rates. ⬆️ Ideally you want to see your EPV to increase, which means you ARE making more revenue for the same amount of traffic. 💰 For shipping and expenses, if you increased the AOV through bundling physical items, you’ll need to look at does adding in those additional items to your packages bump them up into a new shipping class or does it add enough profit from the expense of the additional product.Each of these could cut into your profits even though the revenue is higher.One way to increase that APV without much impact on shipping and expenses is to offer additional digital products such as a warranty, e-course, memberships/VIP, insurance, priority shipping, etc. These have little to no overhead and all profit.Even though people like to flash big revenue numbers…Profit is the goal, isn't it? 😎 Whether that is immediate profit, profit to feed rapid growth or profit to maximize exit potential.Focus on Earnings Per Visitor and your profits.If you're looking for help maximizing your profits, I am the founder of Get Notissed Media, which specializes in profitably scaling e-commerce and SaaS brands by leveraging Conversion Rate Optimization and Facebook Ads through Performance-Based Partnerships, Data-Driven Conversion Rate Optimization, Customer Voice Copywriting, and Scroll-Stopping Creatives.Reach out on our website or Facebook (I don't read messages on LinkedIn often) and let's see how we can get you scaling profitably! 🚀