As a digital marketing manager at Know How, leading online platform for learning and development, I lead and execute data-driven and ROI-focused campaigns that elevate brand visibility, engagement, and revenue. With a BA in Psychology and a Diploma in Low, I provide my knowledge of human behavior and legal aspects to craft compelling and compliant marketing messages and strategies.I adept at leveraging analytics and market insights to optimize marketing initiatives and measure their impact. For example, I recently increased the user retention rate by 25% and the conversion rate by 15% by implementing a personalized email marketing campaign based on user segmentation and behavior. I am also skilled at managing Google Ads, social media, and SEO campaigns, achieving an average of 35% increase in organic traffic and 20% decrease in cost-per-acquisition.I am passionate about fostering collaboration and excellence among my team and across the organization. I have successfully partnered with the product, sales, and content teams to align marketing goals and deliverables, and to create a consistent and engaging user experience. I possess multiple certifications and courses to enhance my skills and knowledge in digital marketing, such as the Digital Marketing for SMBs Certification by Semrush Academy, the Google Ads Display Certification by Google, and the 12-Week Growth Immersive by Growth Tribe Academy.I am eager to drive impactful digital growth for any company through my strategic expertise and a commitment to delivering measurable results. I am motivated by the opportunity to create value for the customers and the business, and to learn from the best in the industry. I am always eager to explore new trends, technologies, and tools that can help me improve my performance and achieve my goals.