Vp Of Digital And Consumer Experience
Current
Apr 2022 - Present
AeroLeads people directory · profile
Brian Rogers Email & Phone Number
eCommerce and Digital Executive | Fortune 250 Leader
at
Reynolds American Inc.
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
eCommerce and Digital Executive | Fortune 250 Leader
Location
Wildwood, Missouri, United States
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Quick answer
Brian Rogers is listed as eCommerce and Digital Executive | Fortune 250 Leader at Reynolds American Inc., based in Wildwood, Missouri, United States. AeroLeads shows a matched LinkedIn profile for Brian Rogers.
Brian Rogers previously worked as VP of Digital and Consumer Experience at Reynolds American Inc. and VP of eCommerce at Reynolds American Inc.. Brian Rogers holds M.A, Speech Communications from Arkansas State University.
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Reynolds American Inc.
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Profile bio
About Brian Rogers
HIGHLIGHTS• I drive ecommerce revenue growth by leading all customer acquisition, retention, personalization and data optimization strategies, but importantly create a strategic framework that scales P&L investments. • I am comfortable re-platforming ecommerce websites to Oracle/ATG, Magento, Shopify, Micros-Retail, and Demandware. • Lots of experience within Global ecommerce, this includes translations, content management, multi-consumer imagery, tax, currency fluctuation, forms of payment, and multiple warehouse implementations. Delivered ecommerce solutions to over 100 countries throughout EMEA, APAC and LATAM. • I focus on driving more interaction within social communities to build deeper consumer loyalty.▬▬▬▬▬▬▬▬▬▬My broad background allows me to bring together all aspects of ecommerce (development, traffic, analytics, design, architecture, operations, budgets, and domain acquisition) to create and execute on strategies. I am known for finding clarity in the most complex projects and bridging the gap between technical and business teams. I offer a distinct advantage to companies that need to build deeper customer relationships, establish a lasting presence in new markets, and generate game-changing sales results. I welcome messages and InMails from other influencers in the ecommerce marketplace. ▬▬▬▬▬▬▬▬▬▬SPECIALTIESEcommerce Leadership, Ecommerce Strategy, P&L Management, International Ecommerce, Customer Acquisition, Content Development, Paid Search, SEO, SEM, Digital Merchandising, Conversion Optimization, Ecommerce Architecture, Mobile Commerce, Email Marketing, Social Media Campaigns, Ecommerce Team Building and Development, Analytics and Data Science Strategy
Current workplace
Brian Rogers's current company
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10 roles
Brian Rogers work experience
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Vp Of Ecommerce
Sep 2020 - Apr 2022
Managing Director Of North American Ecommerce
Jan 2019 - Jul 2020
Gm, Ecommerce - Nb.Com
Jul 2016 - Dec 2018
Vice President Of Ecommerce
Jan 2013 - Jul 2016
Director Of Ecommerce
After 1 year as 5.11 Tactical’s Web Content and Merchandising Manager, I was promoted to Director of Ecommerce. In this role, I implemented the company’s ecommerce strategy, overseeing a team of 13 direct reports, 3 marketing agencies, and 2 web development teams located in 2 countries.►► KEY OUTCOMES ◄◄• Built scalable ecommerce architecture as online sales grew to represent more than 10% of total company sales over the next 3 years• Replatformed website to allow sales in 100+ countries and oversaw implementation of content, ecommerce logistics, currency conversion, local marketing/messaging, and international shipping• Increased conversion rate from less than 2% to greater than 3%.• Built 15 branded web properties while supporting a dealer network of 1,800+ dealers• Delivered triple-digit sales growth in the ecommerce channel by developing search engine and digital marketing strategies.▬▬▬▬▬▬▬▬▬▬ABOUT 5.11 TACTICAL: World’s largest manufacturer of tactical gear for public safety professionals with direct and dealer sales channels in 100+ countries▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Ecommerce architecture, ERP, CRM, analytics, project management, online marketing planning, media planning, brand building, communications, product development, research, campaign metrics, international ecommerce, vendor selection, vendor management, content delivery, localized marketing, messaging, global shipping, online marketing, dealer sales support, search engine optimization, SEO, SEM, PPC, email marketing, digital marketing, email list
Sep 2009 - Dec 2012
Web Content And Merchandising Manager
I joined 5.11 Tactical in 2008 to direct all website projects, including:• Advertising• Search• Email Marketing• Merchandising• EcommerceWorking with product managers, the user experience team, and other stakeholders, I developed online content and then integrated that content with website design/function to optimize customer communications. ►► KEY OUTCOMES ◄◄• Implemented A/B and multivariate testing to evaluate web properties and maximize ROI• Launched social media presence to drive sales and improve communications with customers• Built revenue-generating websitesCore competencies and responsibilities: Advertising and marketing, paid search, email marketing, digital merchandising, SEO, web property management, user experience, online content, content strategy, web design, customer communications, web analytics, A/B testing, multivariate testing, impressions, click through rates (CTR), conversion, social media marketing, Facebook, web development
Jun 2008 - Sep 2009
Project Manager
Litconn
After gaining a solid foundation in web marketing with Z57, I was recruited to LitConn to manage all of the company’s web initiatives. As the company expanded and landed a major contract, I created a solid web presence to support the company’s image and enable future growth. ►► KEY OUTCOMES ◄◄• Enabled company to better connect with customers and present a consistent image • Managed full life cycle of web projects, moving between agile and waterfall approaches▬▬▬▬▬▬▬▬▬▬ABOUT LITCONN: Provider of professional development and curriculum programs teachers working with K-12 English Language Learners▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Project management, agile development, waterfall development, branding, digital marketing, software development, web development, website design, content strategy, content development, SEO, web architecture
Feb 2006 - Mar 2008
Product Manager/ Corporate Trainer
In 2005, I joined this internet marketing company to support the development of new products and services. I quickly transitioned to a trainer role to educate both sales and customer service teams on the features and functionality of the company’s new products. ▬▬▬▬▬▬▬▬▬▬ABOUT Z57 INTERNET SOLUTIONS: Real estate internet marketing company specializing in websites, content, listings, lead capture and conversion tools, and web traffic generation programs▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Product development, marketing, digital marketing, product training, web development, web content, marketing content, lead capture, lead conversion, web traffic
Jan 2005 - Feb 2006
Legislative Assistant
Aug 2001 - Aug 2002
2 education records
Brian Rogers education
M.A, Speech Communications
Arkansas State University
Ba, Poltical Science/ Economics
Carson-Newman College
FAQ
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What company does Brian Rogers work for?
Brian Rogers works for Reynolds American Inc..
What is Brian Rogers's role at Reynolds American Inc.?
Brian Rogers is listed as eCommerce and Digital Executive | Fortune 250 Leader at Reynolds American Inc..
Where is Brian Rogers based?
Brian Rogers is based in Wildwood, Missouri, United States while working with Reynolds American Inc..
What companies has Brian Rogers worked for?
Brian Rogers has worked for Reynolds American Inc., New Balance, Innov8 Partners, 5.11 Tactical, and Litconn.
How can I contact Brian Rogers?
You can use AeroLeads to view verified contact signals for Brian Rogers at Reynolds American Inc., including work email, phone, and LinkedIn data when available.
What schools did Brian Rogers attend?
Brian Rogers holds M.A, Speech Communications from Arkansas State University.
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