Brian Rogers

Brian Rogers Email and Phone Number

eCommerce and Digital Executive | Fortune 250 Leader @ Reynolds American Inc.
Brian Rogers's Location
Wildwood, Missouri, United States, United States
About Brian Rogers

HIGHLIGHTS• I drive ecommerce revenue growth by leading all customer acquisition, retention, personalization and data optimization strategies, but importantly create a strategic framework that scales P&L investments. • I am comfortable re-platforming ecommerce websites to Oracle/ATG, Magento, Shopify, Micros-Retail, and Demandware. • Lots of experience within Global ecommerce, this includes translations, content management, multi-consumer imagery, tax, currency fluctuation, forms of payment, and multiple warehouse implementations. Delivered ecommerce solutions to over 100 countries throughout EMEA, APAC and LATAM. • I focus on driving more interaction within social communities to build deeper consumer loyalty.▬▬▬▬▬▬▬▬▬▬My broad background allows me to bring together all aspects of ecommerce (development, traffic, analytics, design, architecture, operations, budgets, and domain acquisition) to create and execute on strategies. I am known for finding clarity in the most complex projects and bridging the gap between technical and business teams. I offer a distinct advantage to companies that need to build deeper customer relationships, establish a lasting presence in new markets, and generate game-changing sales results. I welcome messages and InMails from other influencers in the ecommerce marketplace. ▬▬▬▬▬▬▬▬▬▬SPECIALTIESEcommerce Leadership, Ecommerce Strategy, P&L Management, International Ecommerce, Customer Acquisition, Content Development, Paid Search, SEO, SEM, Digital Merchandising, Conversion Optimization, Ecommerce Architecture, Mobile Commerce, Email Marketing, Social Media Campaigns, Ecommerce Team Building and Development, Analytics and Data Science Strategy

Brian Rogers's Current Company Details
Reynolds American Inc.

Reynolds American Inc.

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eCommerce and Digital Executive | Fortune 250 Leader
Brian Rogers Work Experience Details
  • Reynolds American Inc.
    Vp Of Digital And Consumer Experience
    Reynolds American Inc. Apr 2022 - Present
    Us
  • Reynolds American Inc.
    Vp Of Ecommerce
    Reynolds American Inc. Sep 2020 - Apr 2022
    Us
  • New Balance
    Managing Director Of North American Ecommerce
    New Balance Jan 2019 - Jul 2020
    Brighton, Ma, Us
  • New Balance
    Gm, Ecommerce - Nb.Com
    New Balance Jul 2016 - Dec 2018
    Brighton, Ma, Us
  • Innov8 Partners
    Vice President Of Ecommerce
    Innov8 Partners Jan 2013 - Jul 2016
  • 5.11 Tactical
    Director Of Ecommerce
    5.11 Tactical Sep 2009 - Dec 2012
    Costa Mesa, California, Us
    After 1 year as 5.11 Tactical’s Web Content and Merchandising Manager, I was promoted to Director of Ecommerce. In this role, I implemented the company’s ecommerce strategy, overseeing a team of 13 direct reports, 3 marketing agencies, and 2 web development teams located in 2 countries.►► KEY OUTCOMES ◄◄• Built scalable ecommerce architecture as online sales grew to represent more than 10% of total company sales over the next 3 years• Replatformed website to allow sales in 100+ countries and oversaw implementation of content, ecommerce logistics, currency conversion, local marketing/messaging, and international shipping• Increased conversion rate from less than 2% to greater than 3%.• Built 15 branded web properties while supporting a dealer network of 1,800+ dealers• Delivered triple-digit sales growth in the ecommerce channel by developing search engine and digital marketing strategies.▬▬▬▬▬▬▬▬▬▬ABOUT 5.11 TACTICAL: World’s largest manufacturer of tactical gear for public safety professionals with direct and dealer sales channels in 100+ countries▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Ecommerce architecture, ERP, CRM, analytics, project management, online marketing planning, media planning, brand building, communications, product development, research, campaign metrics, international ecommerce, vendor selection, vendor management, content delivery, localized marketing, messaging, global shipping, online marketing, dealer sales support, search engine optimization, SEO, SEM, PPC, email marketing, digital marketing, email list
  • 5.11 Tactical
    Web Content And Merchandising Manager
    5.11 Tactical Jun 2008 - Sep 2009
    Costa Mesa, California, Us
    I joined 5.11 Tactical in 2008 to direct all website projects, including:• Advertising• Search• Email Marketing• Merchandising• EcommerceWorking with product managers, the user experience team, and other stakeholders, I developed online content and then integrated that content with website design/function to optimize customer communications. ►► KEY OUTCOMES ◄◄• Implemented A/B and multivariate testing to evaluate web properties and maximize ROI• Launched social media presence to drive sales and improve communications with customers• Built revenue-generating websitesCore competencies and responsibilities: Advertising and marketing, paid search, email marketing, digital merchandising, SEO, web property management, user experience, online content, content strategy, web design, customer communications, web analytics, A/B testing, multivariate testing, impressions, click through rates (CTR), conversion, social media marketing, Facebook, web development
  • Litconn
    Project Manager
    Litconn Feb 2006 - Mar 2008
    After gaining a solid foundation in web marketing with Z57, I was recruited to LitConn to manage all of the company’s web initiatives. As the company expanded and landed a major contract, I created a solid web presence to support the company’s image and enable future growth. ►► KEY OUTCOMES ◄◄• Enabled company to better connect with customers and present a consistent image • Managed full life cycle of web projects, moving between agile and waterfall approaches▬▬▬▬▬▬▬▬▬▬ABOUT LITCONN: Provider of professional development and curriculum programs teachers working with K-12 English Language Learners▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Project management, agile development, waterfall development, branding, digital marketing, software development, web development, website design, content strategy, content development, SEO, web architecture
  • Z57 Internet Solutions
    Product Manager/ Corporate Trainer
    Z57 Internet Solutions Jan 2005 - Feb 2006
    Hunt Valley, Md, Us
    In 2005, I joined this internet marketing company to support the development of new products and services. I quickly transitioned to a trainer role to educate both sales and customer service teams on the features and functionality of the company’s new products. ▬▬▬▬▬▬▬▬▬▬ABOUT Z57 INTERNET SOLUTIONS: Real estate internet marketing company specializing in websites, content, listings, lead capture and conversion tools, and web traffic generation programs▬▬▬▬▬▬▬▬▬▬Core competencies and responsibilities: Product development, marketing, digital marketing, product training, web development, web content, marketing content, lead capture, lead conversion, web traffic
  • U.S. House Of Representatives
    Legislative Assistant
    U.S. House Of Representatives Aug 2001 - Aug 2002
    Washington, Dc, Us

Brian Rogers Education Details

  • Arkansas State University
    Arkansas State University
    Speech Communications
  • Carson-Newman College
    Carson-Newman College
    Poltical Science/ Economics

Frequently Asked Questions about Brian Rogers

What company does Brian Rogers work for?

Brian Rogers works for Reynolds American Inc.

What is Brian Rogers's role at the current company?

Brian Rogers's current role is eCommerce and Digital Executive | Fortune 250 Leader.

What schools did Brian Rogers attend?

Brian Rogers attended Arkansas State University, Carson-Newman College.

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