What could you do with a salesperson who doesn’t need a salary or benefits and works 24/7/365? And, what if they had access to millions of customers already looking to buy your products?It sounds too good to be true, but it’s not.It’s Amazon.When CEOs of B2B firms call me to talk about how they should approach Amazon, they usually say: they don’t sell their products directly to end buyers OR Amazon just drives prices down OR they are worried about channel conflict.But, by the end of our conversation, they usually admit that they were misinformed and didn’t realize they had options to control and harness the power of Amazon.Amazon’s Business platform is growing by leaps and bounds. It completed $25 BN in B2B sales in 2020. It’s fast becoming “the place” that B2B buyers turn to research and buy products. If you haven’t looked, you’ll be surprised by what companies are selling on Amazon.In fact, your products are most likely already on Amazon. Resellers may be driving down your prices and damaging your brand.If your products are going to be sold on Amazon, shouldn’t you be in control?Buyer behavior is shifting to Amazon - don’t you want to be in front of these customers?Although B2B firms should have already been moving to enable Ecommerce, the pandemic has fast tracked the need to do so.Covid took away the ability for salespeople to meet face-to-face with customers. Now, many are now preferring virtual meetings - eliminating many key benefits of sales teams.If your company hasn’t started selling your products online, you need to start now.The fastest and most cost-effective way is to leverage the biggest Ecommerce platform in the world – Amazon. My firm specializes in helping companies get the most from Amazon.Amazon isn’t the only part of an Ecommerce strategy. A company-owned Ecommerce operation is critical. There are many aspects to building a successful digital channel. It can be overwhelming.Because of that, I’ve partnered with fellow Ecommerce expert, Andy Hoar, to create an education series called Master B2B where we help professionals understand the burning issues in B2B Ecommerce.Master B2B is a series of debate-style “Un-Webinars”. We bring in the top B2B Ecommerce experts and solution providers and ask the hard questions – the questions that you can’t get salespeople to answer.We tackle the key issues head on, without the vendor sales pitches.Bottom Line: If you’re not on Amazon nor have your own Ecommerce operation, and aren’t certain about your options, I’ll make the time for a discussion.Let’s connect!
Listed skills include E Commerce, Social Media, Multi Channel Retail, On Site Search, and 47 others.