Michael Edwards Email & Phone Number

Davidson, North Carolina, Us

MSC is a B2B distributor of metalworking and MRO products.In this new role at MSC, I led the online merchandising strategy for MSCdirect.com, with a product count of 1.5 million and revenue of over one billion dollars. Primary tactics:> Worked with the UX and product development teams to add site functions and improve the site experience.> Partnered with the category management team to offer MSC suppliers increased visibility and promotional activity.> Aligned with marketing to coordinate company messaging to ensure a consistent customer experience.> Introduced promotional activity to the homepage.> Added enhanced content.In addition, I managed the relationship with a third-party content provider and led a team that solved a long-standing problem. After the resolution, MSC acquired the missing enhanced content for over 1,600 products from our suppliers.

Kirkland, Washington, Us

Jacksonville, Fl, Us

Acosta is a Sales & Marketing agency representing CPG companies to retailers.I led a new team within Acosta representing manufacturers to retailers for Ecommerce activities exclusively. I directed the digital marketing, online merchandising, promotions and item assortment strategies for my clients Pfizer, Clorox, Coca Cola Water and Bimbo Bakeries. Using data analysis, I was able to identify underperforming marketing activities and advised changes to successfully improve ROI and grow sales. Through relationship building and providing historical performance, I was able to influence my retail partner to provide improved categorization and content merchandising, as well as securing newly created cross-branded promotions and digital marketing activities from my clients.

Tut owned a website that is now closed.In this role - for a start-up - I created an Ecommerce strategy and implemented online merchandising, site optimization, and category management tactics to meet aggressive growth targets. I was also accountable for site performance metrics such as bounce rate, time on site, add-to-cart, conversion rate, and revenue. My responsibilities included category management metrics; item assortment optimization, pricing, promotions, cross-sells and up-sells, competitor analysis, etc.

Morrisville, Nc, Us

Relias Learning sells virtual classes to medical professionals.In the newly created position of Director of Ecommerce, I led the day-to-day strategic digital activities; site experience, online merchandising, product assortment, promotions, marketing, and partnerships, with the goal of growing a nascent DTC website.Managing a team of four, we acquired the needed customer intelligence to make the improvements that resulted in conversion and sales increases, as well as increasing marketing return on ad spend. In this role, I also researched, interviewed, negotiated with and selected a vendor for a new website platform that would allow us to scale as needed.

Lexington, Kentucky, Us

Lexmark sells printers and accessories.I managed the Lexmark direct-to-consumer site and was responsible for the end-to-end customer experience. Optimizing the website was a large part of my role and was accomplished through UX improvements and testing and data analysis, which resulted in decreased cart abandonment, improved conversion and an increase in sales.Partnering with a digital agency, I was able to increase the marketing return on ad spend 200 % by developing a strategy to acquire targeted customers and optimize keywords.

Us

Office Max sells office supplies and furniture.While managing the office furniture, office decor, and desk accessory business unit during the recession, I was able to create strategies to allow my business to grow during this time. By establishing strong relationships with my vendors, I was able to secure additional promotional funding, reduced pricing and the creation of special programs to drive sales.

Zaandam, Noord-Holland, Nl

Ahold is a grocery company. I worked for their holding Giant Food of Landover.In 2002 I was promoted from Buyer at grocery chain Giant Food, Inc. to the Ecommerce Merchandising Manager at start-up internet grocer Peapod by Giant. Giant and Peapod were both owned by Ahold USA. At Peapod I managed a team of seven buyers, owned the website experience, and was responsible for all the day-to-day category management activities: online merchandising, item assortment, vendor relations, promotions, pricing, inventory, etc.