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Michael Edwards is listed as Director I Digital I DTC Ecommerce I Online Merchandising I Conversion Optimization I User Experience I Digital Strategy I Data Analytics & Interpretation I Category Management based in Raleigh, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Michael Edwards.
Michael Edwards previously worked as Digital Merchandising Site Strategy at Msc Industrial Supply Co. and Ecommerce Freelancer at Appen. Michael Edwards holds B.S. Social Sciences/History from University Of Maryland.
With 20+ years of successful Ecommerce leadership experience, I have a demonstrated history of creating strategies and implementing successful merchandising and conversion optimization (CRO) tactics, enhancing site experiences, and optimizing item assortments that increase top-of-funnel conversion and drive revenue. Primarily, I use an entrepreneurial approach, establish productive relationships, work cross-functionally, and use testing and data analysis/interpretation to improve the entire customer experience.In addition, I have a strong background of 12 years in retail category management and vendor management. In my prior roles, I have managed grocery, office furniture & desk accessories, and apparel categories with revenue up to $570 million.My roles have afforded me the privilege of managing teams of up to five, partnering with top consultancies & third-party vendors, and learning from passionate, intelligent, creative, and inspiring team members.
Listed skills include Marketing Communications, E Commerce, Web Marketing, Start Ups, and 12 others.
A career timeline built from the work history available for this profile.
Davidson, North Carolina, US
MSC is a B2B distributor of metalworking and MRO products.In this new role at MSC, I led the online merchandising strategy for MSCdirect.com, with a product count of 1.5 million and revenue of over one billion dollars. Primary tactics:> Worked with the UX and product development teams to add site functions and improve the site experience.> Partnered with.
Jacksonville, FL, US
Acosta is a Sales & Marketing agency representing CPG companies to retailers.I led a new team within Acosta representing manufacturers to retailers for Ecommerce activities exclusively. I directed the digital marketing, online merchandising, promotions and item assortment strategies for my clients Pfizer, Clorox, Coca Cola Water and Bimbo Bakeries. Using.
Tut owned a website that is now closed.In this role - for a start-up - I created an Ecommerce strategy and implemented online merchandising, site optimization, and category management tactics to meet aggressive growth targets. I was also accountable for site performance metrics such as bounce rate, time on site, add-to-cart, conversion rate, and revenue..
Morrisville, NC, US
Relias Learning sells virtual classes to medical professionals.In the newly created position of Director of Ecommerce, I led the day-to-day strategic digital activities; site experience, online merchandising, product assortment, promotions, marketing, and partnerships, with the goal of growing a nascent DTC website.Managing a team of four, we acquired the.
Lexington, Kentucky, US
Lexmark sells printers and accessories.I managed the Lexmark direct-to-consumer site and was responsible for the end-to-end customer experience. Optimizing the website was a large part of my role and was accomplished through UX improvements and testing and data analysis, which resulted in decreased cart abandonment, improved conversion and an increase in.
US
Office Max sells office supplies and furniture.While managing the office furniture, office decor, and desk accessory business unit during the recession, I was able to create strategies to allow my business to grow during this time. By establishing strong relationships with my vendors, I was able to secure additional promotional funding, reduced pricing and.
Zaandam, Noord-Holland, NL
Ahold is a grocery company. I worked for their holding Giant Food of Landover.In 2002 I was promoted from Buyer at grocery chain Giant Food, Inc. to the Ecommerce Merchandising Manager at start-up internet grocer Peapod by Giant. Giant and Peapod were both owned by Ahold USA. At Peapod I managed a team of seven buyers, owned the website experience, and was.
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Michael Edwards is listed as Director I Digital I DTC Ecommerce I Online Merchandising I Conversion Optimization I User Experience I Digital Strategy I Data Analytics & Interpretation I Category Management.
Michael Edwards is based in Raleigh, North Carolina, United States.
Michael Edwards has worked for Msc Industrial Supply Co., Appen, Acosta, Tut Industries, and Relias.
You can use AeroLeads to view verified contact signals for Michael Edwards, including work email, phone, and LinkedIn data when available.
Michael Edwards holds B.S. Social Sciences/History from University Of Maryland.
Michael Edwards is listed with skills including Marketing Communications, E Commerce, Web Marketing, Start Ups, Web Project Management, New Media, Online Advertising, and Digital Marketing.
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