Site Redesign Project: Lead and managed all aspects of a comprehensive site redesign. Beginning with wireframing through site launch, we worked to engage with our customers through surveys to identify opportunities for CX improvement and implemented new infrastructure to our Adobe Commerce platform. Ecommerce Strategy: Developed and implemented comprehensive ecommerce strategies and roadmaps that encompassed marketing, sales, and customer engagement to achieve revenue and growth targets. Identified market trends, competitive insights, and customer behavior to position the company effectively in the digital marketplace.Team Leadership: Building and leading a skilled ecommerce team, including specialists and developers. Providing mentorship, setting clear goals, and fostering a collaborative and innovative work environment.Ecommerce Analytics: Utilized GA4 and KPIs to measure the effectiveness of ecommerce initiatives. Continuously monitored and analyzed sales performance (PowerBI, Elate), customer behavior (SurveyMonkey, AskNicely NPS), and other metrics to make data-driven decisions and identify areas for improvement.

Building ecommerce and digital marketing solutions at an affordable price.

Helping creatives develop new revenue channels through ecommerce solutions.

Orchestrated and supervised all aspects and day-to-day operations of Creative's strategic omnichannel ecommerce initiatives with a $+50MM/yr company. Organized and lead teams working across multiple client functions including marketing, sales, digital business operations, digital IT operations and supply chain teams to identify current-state challenges and to define strategies to improve business and technology operations and platforms.Directed programs and optimize initiatives with clientele. Work directly with C-Suite, Managers and other key stakeholders to ensure open-communication for ongoing support of all webstores. Improved store performance by working with third-party development team to architect novel solutions and efficiencies.Clientele have included KFC, Impact, Oberweis, Medline, Dover, Herzing University and others.

Part of the first marketing team at Stolen to help grow overall revenue, through events, promotions, social and ecommerce efforts from +$13MM to +$45MM. Designed foundational elements to be scalable and growth-oriented for a Series A/B company. Projects have included foundational pieces such as PR mailings, Stolen's internal and external merch portal (complete with discretionary budgets for national markets).Assisted in facilitating Stolen events nationally. Events have included SXSW (Austin), TNK Fest (Chicago), Drag Fest (Inaugural: Chicago) ComplexCon (Chicago), Austin City Limits (Austin), and Art Basel (Miami). Constructed Stolen’s consumer-facing and internal merchandise portal.

Data Collection and Analysis: Gathering data from various sources, including website analytics, sales reports, customer behavior data, and marketing campaigns. Utilizing analytical tools and techniques to process and analyze the data, identifying patterns, trends, and opportunities.Ecommerce KPI Monitoring: Tracking and monitoring key performance indicators (KPIs) relevant to e-commerce success, such as conversion rates, average order value (AOV), customer acquisition cost (CAC), and customer retention metrics.Reporting and Insights: Creating regular reports and dashboards to present data-driven insights and performance metrics to stakeholders, including ecommerce managers and executive teams. Providing actionable recommendations to improve online sales and customer experience.A/B Testing and Experimentation: Designing and conducting A/B tests to evaluate the impact of changes to the e-commerce website, landing pages, checkout process, or marketing campaigns. Analyzing test results to inform decision-making and optimize performance.Customer Behavior Analysis: Understanding customer behavior, preferences, and demographics through data analysis. Identifying customer segments and developing targeted strategies to enhance customer engagement and loyalty.Market and Competitor Research: Conducting research on industry trends, market dynamics, and competitor strategies. Using this information to benchmark performance and identify opportunities for improvement and differentiation.Ecommerce Platform Enhancement: Collaborating with the ecommerce team and IT department to recommend and implement improvements to the ecommerce platform, based on data-driven insights and customer feedback.Customer Journey Mapping: Mapping the customer journey across the ecommerce website to identify pain points, friction areas, and opportunities for improvement. Proposing user experience enhancements to optimize the conversion funnel.