Liz Cook Email & Phone Number

Palo Alto, California, US

Somerville, MA, US

Herndon, Virginia, US

• Managed a $2.2M budget, consistently monitoring data and metrics to ensure an optimal return on investment, generating $40M in qualified pipeline
• Created a comprehensive field and partner marketing strategy in sync with company objectives and sales leadership, driving increased volume of events by 15%, while simultaneously reducing costs by 15%
• Major Partners Include: GuidePoint, CDW, SHI, AWS, Stratascale, DeFy, Trace3, EvoTek, Tevora, AccessIT
• Oversaw a team responsible for 200 customer-centric and partner activities across North America
• Launched rebranded channel partner program in 6 months, enhancing partner engagement
• Employed intent data tools, notably 6sense, to glean insights and shape targeted ABM strategies that saw a 319% increase in ROI YoY

Herndon, Virginia, US

• Completed 183 events, realizing a $38M marketing-influenced pipeline on a $2.5M budget, showcasing significant ROI
• Forged productive relationships with leadership across sales, channel, marketing, product, and finance
• Spearheaded and cultivated a marketing team (1-4 people), emphasizing active listening, strategic prioritization, and a mentorship-driven approach
• Rigorously tracked performance metrics, increased MQLs YoY 354% while driving cost per MQL down 78%, increased SAOs 45% while driving cost per SAO down 37%

Herndon, Virginia, US

• Pioneered Expel's inaugural partner marketing program across channel and technical partnerships, resulting in an impressive $8.1M in pipeline opportunities on a $275K budget within 9 months
• Led and nurtured an expanding field and partner marketing team, fostering growth and innovation
• Conceptualized and rolled out both in-person and virtual programs aimed at amplifying brand awareness, cultivating relationships, and creating partner-led opportunities

Herndon, VA, US

• Directed the partner marketing team (2) in the adept execution of campaigns, ensuring strict adherence to MDF guidelines
• Increased brand visibility by 20% and secured over 500 high-quality leads by designing strategic marketing programswith premier Federal and SLED partners such as Cisco, Dell, VMware, NetApp, IBM
• Data-Driven Reporting: Delivered key campaign metrics, with a particular emphasis on ROI, to both internal stakeholders and committed partners

Crofton, MD, US

• Sole public sector partner marketing liaison for communication with OEMs regarding marketing initiatives, campaign tactics, and MDF needs; this includes proposal submission, reporting results, and engaging with.
• Manage the entire partner funding (MDF) process for all alliance partners throughout every phase. This includes quarterly partner planning, submitting prior approval requests, managing partner portal upkeep, campaign.
• Lead planning meetings with internal stakeholders to create demand generation, brand awareness, and digital marketing plans that target key accounts in order to drive pipeline

Crofton, MD, US

• Managed development, planning, and execution of all demand generation campaigns and customer facing events
• Executed events in accordance with strategic initiatives, business partner funding, and internal processes
• Ensured leads generated from marketing tactics were distributed to the sales team via CRM (Salesforce)
• Partnered with major industry tradeshow vendors to establish annual calendar of events

Washington, District Of Columbia, US

• Coordinate logistics for multiple large conferences for up to 500+ attendees
• Manage daily operations of the conference services team and meeting planner
• Organize scheduling of attorney meetings and client events; responsibilities include client liaison, event logistics, catering, A/V services, staffing and facilities support
• Prepare recaps for each event in order to improve future experiences based on customer responses
• Track budget trends specifically related to external group use of Firm conference center