Erick C.

Erick C. Email and Phone Number

Founder | Creative Director | Artist Manager @ Artefato
São Paulo, Brazil
Erick C.'s Location
New York City Metropolitan Area, United States
About Erick C.

Passionate Creative Marketing professional specializing in crafting client and consumer-centric solutions within the dynamic realms of creative marketing and strategy. As a native Portuguese speaker fluent in English, I bring a multicultural perspective to my work. I've successfully contributed to strategy ideation and campaign management for renowned brands in the lifestyle sector, including Nike and Red Bull, as well as beer & spirits giants like Budweiser, Heineken and Havana Club. My experience extends to media and emerging culture sectors, adding a diverse dimension to my skill set.Visit: http://negus.cc

Erick C.'s Current Company Details
Artefato

Artefato

View
Founder | Creative Director | Artist Manager
São Paulo, Brazil
Website:
artefato.co
Employees:
19
Erick C. Work Experience Details
  • Artefato
    Founder | Creative Director | Artist Manager
    Artefato
    São Paulo, Brazil
  • Artefato
    Founder | Creatie Director | Artist Manager
    Artefato Oct 2012 - Present
    São Paulo E Região, Brasil
    Managed a team of 10 artists, overseeing all aspects of their career development and project execution.• Developed and implemented strategies to optimize artists' revenue streams and increase their market visibility nationally and worldwide.• Negotiated contracts with clients and secured high-profile partnerships with Netflix, Fortnite, Budweiser, Nike, Asics, Kondzilla among other local brands, artists, and collaborators.• Developed creative projects and managed artists' careers, increasing their revenue streams and awareness.• Negotiated contracts with high-profile clients, resulting in a 25% increase in revenue for the company during the years.• Collaborated with cross-functional teams to deliver successful projects, resulting in positive client feedback and repeat business.• Provided guidance and support to artists, resulting in their professional growth and success in the industry.
  • Nego E/Negus
    Owner/Performer
    Nego E/Negus Jan 2011 - Present
    MC, performer, DJ, Artistic Producer
  • Vozes Do Amanhã
    Head Of Creative Marketing
    Vozes Do Amanhã Apr 2023 - Jul 2024
    Directed end-to-end creative strategy and led a team of copywriters, creatives, designers, photographers, and filmmakers.• Developed and executed a comprehensive marketing plan for the first Brazilian Music Festival in Museum of Tomorrow, resulting in a 20% increase in ticket sales compared to initial projections.• Supervised a team of 40+ creative and media professionals, providing guidance and support throughout project lifecycles.• Collaborated with cross-functional teams, including sponsors, financial, and production, to align event goals with overall brand strategy and deliverables.
  • Snts
    Creative Strategist | Project Manager
    Snts Feb 2021 - Jul 2024
    Brasil
    Clients: Pernod Ricard, Cercle, Heineken, Kenner, Universo D2, Heron PrestonManaged end-to-end creative projects for clients, including budgets, brand and events communication strategy development, marketing campaigns, and digital content creation.• Developed and executed comprehensive brand communication strategies for clients, resulting in a 20% increase in brand awareness and a 15% increase in customer engagement.• Oversaw the production of digital content for multiple projects, ensuring timely delivery and meeting client expectations, resulting in a customer satisfaction rating of 85%.• Collaborated with clients, influencers, designers, and cross-functional teams to ensure project objectives were met and delivered on time.• Led a team of 10+ creative professionals and supervised project progress.• Developed creative strategies for clients and brands in multiple markets (Food & Beverage, Sports and Culture).• Project management, presentation building, and social media management developing campaigns for clients resulting in a 30% increase in engagement and followers.
  • Barry Company
    Lead Production Assistant
    Barry Company Aug 2021 - Dec 2021
    São Paulo, Brasil
    Production for the "Bravoz" project for Barry Company, Publicis, and Bradesco. Divided into two stages, the project kicked off the "Bravoz - Griôs" interview series featuring prominent voices in Brazilian black culture, including Zezé Motta, Eliane Dias, and Jeniffer Nascimento, among others. It concluded with the production of the short film "Bravoz - Ubuntu," directed by Moysah. Managed set production and control, collaborating with over 80 professionals, from cast to technical crew.• Participated in and contributed to briefing meetings with planning, creative, and account teams.• Developed budget spreadsheets and invoicing.• Created and monitored schedules and deliveries.• Contracted vendors and obtained permits.• Oversaw all production stages, including tech scouts, recordings, team coordination,
  • Jé Santiago
    Artist Manager
    Jé Santiago Feb 2017 - Dec 2021
    Manager of Je Santiago, R&B and RAP singer based in Sao Paulo with over 100 million streams
  • A-Lab Content Lovers
    Content Strategist
    A-Lab Content Lovers May 2021 - Aug 2021
    Content strategy for Supergasbras and BR Mania digital projects.Development of digital content strategies and Marketing plans.Developing briefings and strategic plans for influencers.Conceptualization and ideation of Branded Content and Content Marketing.Brand territory definition.Establishment and monitoring of editorial guidelines and editorial calendar.
  • 3 Reis Filmes
    Videomaker
    3 Reis Filmes May 2019 - Sep 2020
    São Paulo E Região, Brasil
  • Massive Culture
    Partner
    Massive Culture Jan 2017 - Dec 2018
    A brazilian website and digital magazine about fashion, food, lifestyle, art and culture.
  • Nike
    Curator
    Nike Oct 2017 - Dec 2017
    São Paulo E Região, Brasil
    Music Curator and Strategic Planner - Nike Battle Force 2017.Celebrating 35 years of the iconic Air Force I sneaker, the Nike Battle Force 2017 was a festival/contest that brought together digital and on-site battles, connecting all the cultural universes of Air Force 1 such as Music, Art, Sports and Dance, the event took place in the Anhangabau Valley, with more than 8,000 people.
  • Nike
    Curator
    Nike May 2017 - Oct 2017
    São Paulo E Região, Brasil
    Film Director, Curator and Project Manager of City Hustlers Project, a partnership between Nike Sportswear and Massive Culture.The project was based on describing the city of Sao Paulo from the perspective of digital influencers, independent artists, musicians, athletes and people who inspire and are inspired by the city, asking them to show their favorite spots around the city.
  • Red Bull
    Music Producer/Performer
    Red Bull Mar 2014 - May 2014
    São Paulo E Região, Brasil
    Member of "Som Expandido" the first musical lab experience coordenated by Arto Lindsay and Rodrigo Coelho at Red Bull Studios Sao Paulo, creating two tracks with 10 selected music producers from all over the country.
  • Giffoni Experience
    Mc/Host
    Giffoni Experience Jan 2013 - Feb 2013
    São Paulo E Região, Brasil
    MC of Giffoni Film Festival, the world's biggest teenagers film festival, created by Claudio Gubitosi in Giffoni Valle Piana, southside Italy, the festival brings together about a hundred-thousand partners as viewers, actors, movie directors and audiencie from all over the globe.

Erick C. Education Details

Frequently Asked Questions about Erick C.

What company does Erick C. work for?

Erick C. works for Artefato

What is Erick C.'s role at the current company?

Erick C.'s current role is Founder | Creative Director | Artist Manager.

What schools did Erick C. attend?

Erick C. attended Miami Ad School Brasil, Universidade Anhembi Morumbi, Sesc Consolação, Mis - Museu Da Imagem E Som, Conservatório Souza Lima.

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