80% B2B SaaS growth is getting enough high quality/intent pipleline again and again and again. But filling pipeline alone is Hard. Creating content with partners of all kinds helps you access attention and opens the door to building trust. When you do it right you're accessing ICP rich audiences at fractions of the cost you would on the direct side and amassing these audiences in your owned and monetized audiences.The reduction in CAC is real.It comes down to how you build, orchestrate, and align these motions internally so that you can take on more and more partners.Like 80% of businesses out there, when you don't do this, you struggle to recognize material revenue contribution from partners.It doesn't take that long if we can get specific with your ICP and the work the personas you sell to are doing with their teams, and the other tools they use around yours to get the job done.I love to chat they strategy, methodology, data, operations and training we do to help teams realize the gains they want.if thats interesting lets get time together.