Erin Creighton Email & Phone Number

Norwalk, Ct, Us

New York City Metropolitan Area

Established a core marketing department and expertise with a start-up DTC athletic apparel business, including deep market and target research, developing brand positioning, competitive differentiation plus core brand mission and values. Led the go-to-market strategy and activation for 2021 campaign and sales launch. Multi-faceted stakeholder relationship management with the existing sales team, new leadership team and the sponsored athletes.

Norwalk, Ct

Led a team of cross-functional account, creative and media managers in developing 360 creative business solutions - rooted in insights and strategy - for a variety of B2C clients. Full-service activation across strategy, media, creative, production and execution. My account leadership consistently drove organic business revenue gains for our agency while delivering bottom-line growth and marketing wins for my clients. Core Competencies & Brands: Developing and launching brands from the ground up GoGo squeeZ // OZO Plant-Based // Gabbiano WinesReinventing existing brands that needed a shot of something specialWonder Bread // BIC // Flowers Foods // LGRepositioning brands to reach new and evolved consumer targets and key retail partnersTastykake // Nestlé Ice Cream // Nestlé OMNINew business strategy and leadershipNestlé Ice Cream

(Merged with MatchMG in 2014)

Greater New York City Area

Managed the Post Pebbles cereal account, leading strategic and creative processes during brand overhaul in 2010. Oversaw IAT efforts to ensure cohesion of campaign activation elements.Accounts: Post Foods, New Business

Greater New York City Area

Culture-led account leadership rooted in innovation and research. Contributed to consumer-segment strategy and marketing plans for major international brands such as Wrigley’s, Target, Johnson & Johnson, and McDonald’s. Key voice in new business efforts.

Integrated key account lead on Canon, overseeing 3 unique consumer electronics brands: VIXIA, PIXMA, REALiS. Developed strategy that informed creative and media campaigns. Worked closely with planners to develop extensive research around consumer space and marketing channels that informed impactful and robust market executions.Accounts: Canon (B2B, Consumer Electronics), New Business

Homebase for the beginning of my career, cutting my teeth on major companies like 3M and Proctor & Gamble. Combination of sharp thinking, keen instincts, and a hunger to learn the ropes expedited my role from Assistant AE to Sr. AE during my tenure at Grey. Accounts: CoverGirl, 3M (Post-it Notes, Scotch Tape, Scotch Painter's Tape, Filtrete Filters, Scotch Sponges)

Bachelor Of Arts, English, Economics

Study Abroad - Venice, Italy, Economics