Welcome, I'm Eric Riley. As Chief Marketing and Business Development Officer at 4Creeks, I lead our marketing strategy, aligning with our vision to innovate and excel in the A/E/C sector. My role involves steering our brand narrative with a blend of integrity, innovation, and collaboration, ensuring our message resonates across California, Colorado and the Western USA.🌐 Team Leadership and Strategic Direction: Guiding a team of talented marketing and creative professionals, I emphasize mentorship and collective growth. We're committed to redefining 4Creeks’ brand, marrying creativity with strategic insight.🔗 Cross-Department Collaboration: I advocate for a collaborative approach, partnering with finance, sales, operations, and HR to create unified, impactful marketing initiatives that reflect our core values and business objectives.💼 Resource Management: Managing our marketing budget, I ensure judicious resource allocation, leveraging tools like Adobe Creative Suite, HubSpot, and NetSuite for efficiency and creativity.📊 Data-Driven Marketing: I rely on key metrics such as brand awareness and ROI to shape our marketing strategies, ensuring our decisions are informed and goal-oriented.🌍 Digital Engagement: Recognizing the importance of digital presence, my team and I focus on effective digital strategies, including SEO, SEM, and social media, to amplify our online impact.🔄 Continuous Learning: Staying updated with industry trends is crucial. I foster an environment where continuous learning and adaptation are key to maintaining our edge in the industry.Let's Connect: I'm always open to connecting with professionals passionate about innovation in the A/E/C industry or marketing. Feel free to reach out for collaboration, discussion, or networking."The secret to change is to focus all your energy, not on fighting the old, but on building the new." – Socrates

Topograph is a brand strategy + design agency focused on helping our clients gain clarity and confidence in their brand. We partner with clients to create high-quality design that is crafted strategically to make your business grow.

Responsible for the overall marketing and business development of the company. In collaboration with the CEO and Executive Officers, oversee and manage the strategic planning of the company, specifically pertaining to strategic communication of company vision and values, marketing, sales, and business development strategy and development. Oversees and manages all marketing and sales budgets and activities in order to achieve our targeted growth objectives.Company Brand Development/Marketing Duties:• Oversee/manage various strategic marketing and development activities of 4Creeks, Inc. and the Sister/Subsidiary companies belonging to 4Creeks, Inc. (4CG Construction, 3Oaks Utility Design, and 4Creeks Creative)• Keep all marketing plans and strategic initiatives current and inline with the overall strategy of the company. Lead and maintain rollouts/updates to company brands• Provide oversight of the marketing materials associated with each Company / Brand• Coordinate companywide events (Christmas party/Annual BBQ, etc.)• Implement and monitor Company Mission/Vision/Values• Oversee company public relations• Oversee creation and implementation of all business development plans and associated sales/informational materialsBusiness/Project Development Duties:• Oversee/manage backlog for departments in coordination with COO • Oversee/manage overall company and departmental sales goals/tracking/reporting• Review and provide a weekly lead opportunity list to Departments or Project Managers• Review and develop professional proposals associated with the Request For Proposal’s (RFP's) process• Prepare employees for interviews/presentations with accurate and compelling company information• Review/monitor success/win/loss rate for sales efforts• Attend major marketing events and coordinate staff involvement• Create and keep company project database (project cut sheets/matrix of relevant projects)

As Founding Director and Manager of 4Creeks Creative (4CC) - a subsidiary of 4Creeks, Inc - I oversaw the vision, strategy, and day-to-day management of a four person creative team. With an emphasis on creative production this team was responsible for developing video, photo, and print design for both National and Local companies. Within the first year of launch we were pleased to have television ads airing on Major networks like ESPN, Spike TV, and During prime time events. Our major emphasis remained on providing a quality product that we believed in, we're proud of, and that hit the mark for our clients. 4CC remains a high-caliber creative force with growing influence state-wide and on the national front.

Oversaw all aspect of marketing for 4Creeks, Inc., a service-oriented parent company, along with three subsidiary companies formed during tenure. Worked extensively alongside the President/CEO and executive leadership team to develop, create and establish a well-respected brand identity. Positioned the company’s 5 distinct market sectors to complement the overall company vision and leverage a growing reputation in the Engineering Industry. Built and oversaw all marketing efforts, including web, print, email, and video collateral.

Managed all marketing, communications - both internal and public facing - social media, video production, web development and management, and brand creation/management for $1.5 million non-profit with over 650 weekly congregants. Led the development of all web, video, and print content for the organization.Led Executive team through extensive rebranding process including building signage, print materials, and all web and social platforms. Simultaneously built and launched a mobile application with a monthly engagement of over 10,000 launches.Trained and mentored two communcations interns, and built /managed a volunteer force of 25 people for weekly live event A/V productions.

Created, built and ran Resplendent Media Co. a media production company that offered skilled media production, brand management, web, video and graphics services. Led the company to a profit within the first eight months, and in the following year doubled clientele and increased production output by nearly 150%. Oversaw all aspects of business from accounting to general management to production.Graphic Design, Website Design, Visual Identity, Branding, Marketing, Advertising, Video Production etc.

Oversaw all aspects of media development, advertising creation, and marketing campaigns that led to the doubling of sales in less than a year. Organized, developed, and directed the successful launch of two new websites simultaneously which increased the traffic to our primary site by over 150% in it’s first quarter. Developed and established email marketing campaigns with results in web traffic that exceeded similar industry efforts by nearly double. Successfully headed the development of four different product lines which included the innovation of a variety of new products for the photography industry. Coordinated detailed product design and testing, fabrication and re-development. It is estimated that these new products, set to be released in 2011, will triple the total sales of the company this year. Collaborated and directed a team of designers, engineers and manufacturers to ensure the successful and timely launch of new and forward-thinking products.

Led a local congregation in several capacities from media and public relations to teaching and leading worship services. During this time the number of regular attenders grew from 40 to over 150 and financial contributions grew by 130%. Oversaw all communications and public relations aspects of the church, including weekly material creation/presentation and large annual initiatives. Taught, trained and mentored congregants in a variety of settings from teaching the church on Sunday morning to one-on-one counseling with individuals throughout the week. Developed and maintained new ministry opportunities and avenues of service.

Managed the logistics process of a local Target store that earned approximately 50 million in sales annually. Ran the shipping, receiving and replenishment aspects of the store. Under my direction we were able to achieve and maintain the highest metrics in quality, safety and efficiency. Supervised a team of 80+ people. Oversaw of staffing my work center which included hiring, development, termination and all disciplinary action.