Ellen C. Snipes, Cmp Email & Phone Number

Michigan, United States

Greater Detroit Area

Gathered all necessary information to properly source and place an event on behalf of a client, including availability grids. Initiated the RFP process to secure appropriate room blocks, logistical event needs, and pricing from event venues. Proactively negotiated and confirmed critical program components based on knowledge of client requirements.Reviewed venue contracts prior to finalization, ensuring both program specific and generic terms and conditions were accurate and… Show more Gathered all necessary information to properly source and place an event on behalf of a client, including availability grids. Initiated the RFP process to secure appropriate room blocks, logistical event needs, and pricing from event venues. Proactively negotiated and confirmed critical program components based on knowledge of client requirements.Reviewed venue contracts prior to finalization, ensuring both program specific and generic terms and conditions were accurate and legally protective of both American Express Global Business Travel and the client. Show less

Urbana, Illinois, United States

Maintained department and event budgets; implemented necessary cost controls and communicated fiscal year forecasts and long-term projections. Cultivated, solicited and stewarded support from corporations and academic institutions to meet annual fundraising and sponsorship goals. Mentored and managed the full-time staff of the Meetings department. Provided strong leadership and set individual and team performance goals with a focus on improving operational efficiency.

Urbana, Illinois, United States

Managed competing priorities for multiple high-revenue (>$1M) international programs in various stages of planning and execution. Established plans for the expansion of programs and services in alignment with the society’s mission and long-term, strategic goals. Recruited, trained and supported program volunteers, ensuring superior performance and long-term retention.

Urbana, Illinois, United States

Collaborated effectively with staff, members, committees and external vendors in the development and execution of traditional classroom and online programs; expanding the reach of the association’s education and professional development programs to underserved populations.Managed an integrated marketing strategy marrying earned, influencer, experiential and creative campaigns. Lead production of marketing collateral including event mailings, emails and social media content.

Bloomington/Normal, Illinois Area

Established and maintained productive relationships with conference planners and event organizers, ensuring re-booking of group business for future dates. Assisted venues in maximizing revenues through effective up-selling of products and services.Coordinated all bureau events including annual meetings, trade shows, press conferences, familiarization tours, sporting events, luncheons and banquets. Developed new and diverse programs to enhance experiences for members and the… Show more Established and maintained productive relationships with conference planners and event organizers, ensuring re-booking of group business for future dates. Assisted venues in maximizing revenues through effective up-selling of products and services.Coordinated all bureau events including annual meetings, trade shows, press conferences, familiarization tours, sporting events, luncheons and banquets. Developed new and diverse programs to enhance experiences for members and the community.Implemented outcomes-based marketing efforts across a multitude of platforms and outlets. Lead copy creation and overall project management for sales collateral including magazines, brochures, print ads, advertorials, posters, newsletters, mass mailings and email campaigns.Hired, managed, trained and evaluated volunteers and part-time employees. Show less

Bloomington, Illinois, United States

Established, managed and sustained relationships with media outlets to increase coverage of bureau activities. Wrote creative and unique story ideas and developed persuasive pitches that lead to prominent coverage in top-tier state and national print and digital media outlets. Set and prioritized deadlines and production schedules, budgets and initiatives in line with the overall communications plan. Lead online engagement, outreach and storytelling through innovative digital media… Show more Established, managed and sustained relationships with media outlets to increase coverage of bureau activities. Wrote creative and unique story ideas and developed persuasive pitches that lead to prominent coverage in top-tier state and national print and digital media outlets. Set and prioritized deadlines and production schedules, budgets and initiatives in line with the overall communications plan. Lead online engagement, outreach and storytelling through innovative digital media strategies, including content creation for all websites and social media.Conducted regular insights-driven media research and analysis; directing strategies to support long-term goals and objectives. Show less

Bloomington, Illinois, United States

Explored new communication channels for utilization by the bureau and Sports Commission.Provided high-level administrative support, conducted research, prepared reports, and handled information requests.