Eric Studer

Eric Studer Email and Phone Number

Branding & PR Consultant, Motorsports Marketing @
Eric Studer's Location
Bella Vista, Arkansas, United States, United States
Eric Studer's Contact Details

Eric Studer personal email

n/a

Eric Studer phone numbers

About Eric Studer

Marketing consultant, freelance writer and public speaker with deep experience building segment leading brands, including Holiday Inn, Red Roof Inn, Rent-A-Center, Motel 6 and Valerie Thompson - "America's Queen of Speed." Extensive experience in wildlife entertainment, sports and celebrity marketing working with NFL, NHRA, PBA, ESPN, Mutual of Omaha's Jim Fowler, "Jungle" Jack Hanna, John Goodman, Michael Bay and others.Specialty includes working with small-budget racing operations needing to differentiate themselves from competitors to attract funding/sponsors and media attention. Motorsports clients include Bill Warner (fastest man on a motorcycle), Kerry Alter - multi-time land speed record holder, Kenny "Captain Chaos" Koretsky, Lex Joon - independent Top Fuel dragster team and Gordon "Collecting" Collett - winningest Top Gas dragster driver in history. Over 10 years building the "America's Queen of Speed" brand - Valerie Thompson. (10-time land speed record holder, Sturgis Motorcycle Hall of Fame inductee and World's Fastest Female Motorcycle Racer (328 mph).Event organizer for the 2022 "Charging Across America Challenge" to set the new cross-counrty electric motorcycle record.

Eric Studer's Current Company Details
Studer Studios

Studer Studios

Branding & PR Consultant, Motorsports Marketing
Eric Studer Work Experience Details
  • Studer Studios
    Business Owner
    Studer Studios Jan 2009 - Present
    United States
  • Valerie Thompson Racing & Pickleball
    Vp Communications
    Valerie Thompson Racing & Pickleball Jan 2010 - Present
    Scottsdale, Az
    Guide multi-media communication branding platforms to build long-term value for "World's Fastest Female Motorcycle Racer," 10-time land speed record holder and "America's Queen of Speed," Valerie Thompson.
  • Inn Nature Hospitality, Inc.
    Company Owner
    Inn Nature Hospitality, Inc. 2009 - May 2020
    Eureka Springs, Arkansas
    The corporation's long-term goal is to acquire small, privately-owned resorts offering large undeveloped tracts of acreage for habitat/native wildlife preservation and eco-tourism. First property acquisition was the 140-acre Fairwinds Mountain Cottages resort in Eureka Springs Arkansas. After extensive renovation/service improvements, the luxury cabin resort was re-branded as The Retreat at Sky Ridge, featuring the new Sky Ridge Pavilion the largest multi-purpose event center in Eureka Springs West. The property is a designated native bird & wildlife sanctuary by the Arkansas Game & Fish Commission.Since acquisition, the resort has experienced a 400% increase in revenue. Sold in 2020.
  • Turpentine Creek Wildlife Refuge
    Board Member
    Turpentine Creek Wildlife Refuge Oct 2010 - Oct 2013
    Eureka Springs, Arkansas
    TCWR is one of America's largest big cat sanctuaries, with over 450 acres and 130+ exotic cats and other endangered wildlife. Voted one of Arkansas' Top 10 Destinations & the #1 Attraction in Eureka Springs by TripAdvisor.com. Provided strategic marketing/PR direction and tactical support for new branding initiatives, public relations, member communications, advertising, fundraising, special event planning and new product/service initiatives.
  • Eureka Springs West Tourism Association
    Board Member
    Eureka Springs West Tourism Association Oct 2009 - Mar 2013
    Eureka Springs West, Arkansas
    Non-Profit business association representing 50+ tourism related businesses near Beaver Lake & the White River in Eureka Springs West Arkansas. Members include restaurants, cabin resorts & hotels, tourist attractions, wedding facilities, art galleries, marinas and other tourism support services. Implemented new branding strategy, special event evaluation metrics, web site & social media improvements and out-of-home media tactics leading to increased membership, sales and PR coverage.
  • Alliance Francaise De Dallas
    Board Member
    Alliance Francaise De Dallas Dec 2007 - Jan 2009
    Dallas, Tx
    Provided strategic marketing and re-branding guidance combined with tactical marketing initiatives to increase student enrollment and member donations. Designed template-marketing plan now utilized by 140+ French language school chapters throughout N. America which resulted in obtaining marketing co-op funds/subsidy from Paris headquarters - first time in organization’s history. Featured guest speaker at school director management meetings.
  • Scott Griffin Motorsports
    Board Member
    Scott Griffin Motorsports Jan 2005 - Dec 2008
    Wilmington, Nc
    Board of Directors member for Scott Griffin Motorsports, fielding race cars in the National Hot Rod Association drag racing series. Provided direction on branding, sponsorship solicitations, sponsor promotions and corporate hospitality programs. Responsible for successful sponsorship negotiations with leading world-wide hospitality company.
  • Accor North America (Sofitel, Novotel, Red Roof Inn, Studio 6, Motel 6)
    Sr. Vice President Marketing
    Accor North America (Sofitel, Novotel, Red Roof Inn, Studio 6, Motel 6) 1996 - 2008
    Dallas/Fort Worth Area
    Responsible for overall branding initiatives, including: national advertising (i.e. "We'll Leave the Light On" broadcast campaign for Motel 6 - featuring Tom Bodett), PR, sales promotions, B-to-B franchise marketing & sales force support, in-house & external ad agency management and research. Led staff and variety of cross-functional company teams on numerous business building projects, including: sustainable development programs, franchisee training programs, web site redesign and management of annual 1,000+ attendee off-site convention. Led consumer research and design efforts for award-winning "Phoenix Room" re-design project. Key member of on-going Operations, Convention and Franchise committees. Executive member of the Management Mentor Team and Accor Acadamie franchisee training group.
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  • Highwaymaster Mobile Communications
    Sr. Director Marketing & Racing Team Management
    Highwaymaster Mobile Communications 1992 - 1996
    Responsible for strategic marketing planning, PR, branding and SCCA racing team hospitality program for this mobile communications start-up company. Took company to #2 in marketplace in less than 3 years before being acquired by AT&T.
  • Florida Liesure Acquisition Corp.
    Director Marketing & Entertainment
    Florida Liesure Acquisition Corp. 1988 - 1992
    Ocala, Florida
    Responsible for marketing, sales, PR and entertainment for two wildlife parks, two water parks, one US based Holiday Inn and one private Caribbean resort property - Bimini Reef Club. Reversed 10 year decline in park attendance and hotel occupancy within first 12 months of management. Wrote & produced wildlife shows, supervised two major hotel renovations and designed new attractions. Created PR initiatives with "Jungle Jack" Hanna (Columbus Zoo), Jim Fowler (Mutual of Omaha's Wild Kingdom) and Dr. Jesse White to promote wildlife rehab programs, wildlife conservation initiatives and new park additions. Actively involved in birds of prey rehab efforts, show script development and local political initiatives for the protection of North America's only free-roaming monkey population.
  • Rent-A-Center
    Director Marketing
    Rent-A-Center 1986 - 1988
    Wichita, Kansas
    Responsible for national marketing plan development, budgeting, branding and advertising, including broadcast, out--of-home, print and direct mail. Also responsible for new store location analysis, consumer research, national promotions and ad agency supervision. Introduced first celebrity endorsement ad campaign leading to incremental sales and market share.
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  • Holiday Inns Inc.
    Director National Advertising & Promotions
    Holiday Inns Inc. 1980 - 1986
    Memphis, Tn
    Responsible for advertising & occupancy building sales promotions for over 1500 company owned & franchise hotels throughout the US and Canada. Managed Priority Club frequent guest program (1st in hotel industry), Hospitality Promise, (1st room guarantee program in industry), and NFL Touchdown Tickets. Developed/directed hospitality & marketing training programs at Holiday Inn University for franchisees and company management teams. Implemented first reservation center up-selling program in company history, increasing ADR by 7% and successfully introducing the new King Leisure room concept.

Eric Studer Skills

Advertising Marketing Strategy Public Relations Sponsorship Social Media Market Planning Creative Direction Strategic Planning Event Planning Online Marketing Social Media Marketing Event Management Marketing Communications Brand Development Customer Service Copywriting New Business Development Hospitality Team Building Social Networking Sports Marketing Marketing Research Public Speaking Marketing Management Media Relations Direct Mail Trade Shows Motorsports Marketing Press Releases Digital Marketing Tourism Corporate Communications Employee Training Marketing Website Development Outdoor Advertising Market Research Seo Radio Television Writing Speech Writing Attraction Marketing Trade Show Management Training And Development Promotions Out Of Home Media

Eric Studer Education Details

Frequently Asked Questions about Eric Studer

What company does Eric Studer work for?

Eric Studer works for Studer Studios

What is Eric Studer's role at the current company?

Eric Studer's current role is Branding & PR Consultant, Motorsports Marketing.

What is Eric Studer's email address?

Eric Studer's email address is er****@****mac.com

What is Eric Studer's direct phone number?

Eric Studer's direct phone number is +331453*****

What schools did Eric Studer attend?

Eric Studer attended The Ohio State University.

What are some of Eric Studer's interests?

Eric Studer has interest in Animal Welfare, Education, Arts And Culture, Environment.

What skills is Eric Studer known for?

Eric Studer has skills like Advertising, Marketing Strategy, Public Relations, Sponsorship, Social Media, Market Planning, Creative Direction, Strategic Planning, Event Planning, Online Marketing, Social Media Marketing, Event Management.

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