Encargado de desarrollar y ejecutar las estrategias de la compañía, además de implementar y ejecutar la planificación junto con el equipo de liderazgo para garantizar el alcance de los objetivos.Responsable de supervisar la rentabilidad de la empresa, las inversiones y todos los proyectos de crecimiento plasmados en la planeación estraégica.Generar y mantener relaciones de confianza con los actores clave, tanto internos de la compañía como con los clientes. Ser el representante de las relaciones públicas de la compañía para incrementar su posicionamiento y reputación.Asegurar la delegación de actividades y responsabilidades del equipo de trabajo, dando la orientación y motivación necesaria para garantizar e impular el mejor desempeño.Definir la estrategia comercial de la compañía junto con el equipo de liderazgo. Guiar a los diferentes equipos en la ejecucción de las acciones comerciales. Determinar los objetivos de venta junto con sus presupuestos y supervisar su cumplimiento a tráves de la medición y ejecución de procesos comerciales y sus KPI's. Trabajar junto con el líder de mercadotecina en la definición de los planes de marketing para cada uno de los servicios que ofrece la compañía.Liderar las negociaciones de alto nivel junto con los responsables de los diferentes departamentos.

Descubrimiento de necesidades comerciales y digitales de las 5 marcas del grupo, mapeando los procesos comerciales de diferentes canales digitales. Depuración de base de datos de clientes de las diferentes marcas para gestionar campañas de marketing digital de desempeño. Definición de procesos de atención de Leads hasta la conversión a ventas. Capacitación a fuerzas de ventas en seguimiento de leads y oportunidades levantadas. Implementación de indicadores de desempeño en las diferentes etapas del proceso comercial hasta la recompra y postventa. Definición del proceso de venta de ecommerce en los diferentes marketplaces. Coordinación y liderazgo desde la búsqueda hasta la implementación de la nueva plataforma digital para todo el grupo, sus empresas y marcas, integrando un CRM, ERP, WMS, Páginas WEB, Ecommerce, MRP, desde la generación de Leads, pasando por las ventas, administración, manufactura, procesos de calidad, cadena de suministro, instalaciones y servicios en campo, logística de compra y entrega hasta la última milla.Principales Logros:• Búsqueda y selección de la mejor plataforma digital para el grupo.• Mapeo del 90% de los procesos comerciales, administrativos y de postventa para la implementación.• Capacitación en conversión de Leads Digitales a Ventas a los equipos comerciales del grupo• Implementación de Odoo en las 5 empresas del grupo: CRM, ERP, MRP, WMS, Ecommerce, Sitios WEB entre otras aplicaciones con un avance del 70% del proyecto

Responsable de la marca de Cortinas.comGeneración de demanda a los distintos canales de venta: 7 Puntos de venta, Digital y medios electrónicos, Ecommerce, Proyectos con desarrolladores, Distribuidores y BrokersResponsable del crecimiento de la marca y sus ventas en Q. Roo y Mérida: 7 Puntos de ventaFabricación de Cortinas: Coordinación y supervisión del proceso de suministro, Implementación de metodología de Lean Manufacturing “Pull”, Producción de cortinas y persianas, Logística de instalación y entrega y supervisión a través de estrategias de atención al clienteTecnologías de la información: Implementación de un nuevo CRM, ERP, MRP, Ecommerce, Página WEB, Logística y Distribución

Creation of the Digital Marketing department for GSAU.Managed digital marketing strategies and commercial actions for the GSAU's 10 car brands and 31 dealerships, to meet sales goals and ROI objectives for the different commercial areas.Average ROI of over 653% in sales generated by the Digital Marketing department.Average of 11% of the group's total sales.Management of a team of more than 120 people from the areas of digital marketing and business development center.Creation of the new brand of the group "GSAU".Supervision of the registration of the brand and logo before the department of intellectual property in Mexico.Creation of the brand identity and image manual for the 31 car dealerships.Constant monitoring and reporting on performance KPI's for both suppliers and the commercial team in automotive agencies, such as lead generation, conversion to appointments and demos, conversion to sales, closing percentages.

Supervision, control and strategy of the the sales areas for new cars, pre-owned, after sales service, spare parts, body and paint and administrative areasResponsible for a team of 80 peopleCreation, development and Honda's certification of the Body and Paint area within the dealershipAssisted company's business decisions by analyzing commercial processes, Marketing actions, financial projections and costs.Implemented an effective commercial process management to build and maintain customer loyalty and long-term positive relationships.With input from staff, implemented changes to modernize and simplify procedures to increase profitability and increase customer satisfaction.Kept track of monthly budgets, profit and loss reports to consistently achieve company's financial goals.Provided leadership to front line staff and area managers to deliver excellent client service to customers.

• Responsible for the Key Accounts of the Mexican Institute of Social Security (Delegations, UMAES, Regional Hospitals)o 106% quota coverage on 2013 and an increase of 25% versus 2012 in major business units by developing access strategies aligned with sales forces, tender award fulfillment, channel management and added value proposals • Criteria and linking strategies definition for the IMSS by business unit• Detect and analyze areas of opportunity and access to programs and processes of the IMSSo Technological renovation project and productivity for 17 equipments ensuring a long term business relationship• Development of mutual value proposalso Management, execution and deployment of the project “Centers of excellence for the integrated care of obesity” for key hospitals• Ensure participation of our key corporate accounts in national tenderso Detection of opportunities in federal tenders through channel management• Create and strengthen alliances with key stakeholders and building relationships in the IMSS central and delegations level at the c-suite

• Facilitate and manage access to the Mexican health system at central and decentralized institutions• Build a network of contacts of the key players of the Mexican Health System (IMSS, SSA, ISSSTE, PEMEX)o Relations that did not exist for the company were created• Direct and coordinate access and linking strategies with multiple stakeholders of the Mexican Health Systemo Congress (Health, Vulnerable Groups, Social Development, Social Security Commissions), Doctors and Patients Civil Associations• Position the company relevant issues on the national agenda for public healtho Along with the medical community, clinical practice guidelines were developed for key products• Collaboration with other companies and / or pharmaceutical associations to support joint institutional interestso Company representation in CANIFARMA and AMIIF • Build partnerships with the medical community and key civil society organizations in order to support strategies for the business unitso Mexican Academy of Surgery, National Academy of Medicine• Identify and analyze areas of opportunity and access to programs and processes of the Mexican Health Systemo Recovered market share through a value proposition in a key delegation

• Creation and implementation of the Institutional Partnering Area, managing market access government affairs and key accounts• Facilitate and manage access to the Mexican health system in the Ministry of Health and decentralized institutions• Create and promote through clear, consistent, high-impact messages the management of long term relationships with key stakeholderso The company recognition as "Partner in Health" in key states • Continuous analysis and monitoring of relevant issues and / or information of circumstances that impact the Mexican Health Systemo As a result of analysis, proposals were implemented and improved health indicators in states with economic impact for the company ( Guanajuato, San Luis Potosí, Nuevo León)• Assist in the analysis of epidemiological, clinical and burden of the disease information to develop tools to support the generation of value propositions• Creation and Development of an automated system to facilitate the understanding and training about the Mexican Health Care System and Market Access by mapping processes, identifying stakeholders and key information to propose and support commercial strategieso IPSIS (Institutional Partnering Strategic Information System)o Mapping of 98% of the medical units of the Mexican Health Care System and its main stakeholders

• Work with external groups of media, government, doctors and patients, industry associations and others in the development of important business issues• Build relationships and partnerships with the government in order to position Abbott in the health care of Mexicanso Ministry of Health, Decentralized Health Institutions, Congresso Market access implementation plan, SSA and Popular Insurance• Training sales force and managers on the Popular Insurance• Facilitate the communication between the company and the different Mexican Health Institutes• Promotion of the Company’s integral services in the Mexicans state governments• Building relationships and contacts in the Minister of Health, IMSS and ISSSTE

• Development of communication and public relations strategies and business plans• Design and implementation of communication strategies to influence perceptions and properly manage a public reputation and Media campaigns• Relations of excellence with opinion makers in particular and media in general at all levels• Relations with government authorities, both the executive and the legislature• Internal and external communication, advertising both corporate and institutional• Design of corporate image• Design and coordination of technical and academic events• Clients:o Advanced Engineering Center (UNAM), CANICERM (National Chamber of the Industry of the Beer), SSA Mexico (Group Carrix), Chrysler, College of Notaries of the Federal District