Underbelly is a UK based live entertainment and production company. We run Underbelly at the Edinburgh Festival Fringe - one of the largest venue operations at the largest arts festival in the world - and Udderbelly Festival and London Wonderground at Southbank Centre in London. Our iconic upside-down purple cow venue - Udderbelly - is an annual fixture on both the London and Edinburgh skylines and 2012 was the inaugural year for our new London festival of circus and cabaret, London Wonderground. In May 2013 we launched a weekend comedy festival called The Comedy Hullabaloo, in conjunction with the RSC in Stratford upon Avon. In June 2013 we produced West End Live in Trafalgar Square on behalf of Westminster Council and the Society of London Theatre. In December 2013 we produced Edinburgh's official Christmas celebrations as part of a 3 year contract with City of Edinburgh Council. In the past 10 years, Underbelly have run festivals and events throughout the UK and Europe, including festivals in Brighton, Germany, Edinburgh and London. In 2013, Underbelly sold over 750,00 tickets and had 3.1 million visitors through the events that it operated.