Ed Benham Email & Phone Number

Pontefract, Uk

Ulrick and Short supply Clean Label functional ingredients to the food manufacturing industry, in the UK and worldwide. If you would like to discuss a project you are working on such as sugar reduction, fat reduction, cleaning and simplifying ingredient lines, binding a meat product, making a fibre or protein claim, improving a texture or glazing a product then please contact me via our office on 01977 62 00 11.

Chipping Campden

Providing technological and scientific support to the bakery industry through problem diagnosis, product development and training.

Devizes, Wiltshire

Managing the development of premium desserts and bakery products for Grocery and Food Service customers- Managing Haydens' "Concept to Launch" process (Innovation and Process) across six key product areas.- Implementation of a gated NPD process and data collection to improve the rigour of trials leading to improved efficiency, NPD timescales and quality.- Business development - introduction of three key new customers through 14 new product launches.- Strategically re-invigorated key categories in Buns, Crumbles, Yum Yums and Minced Pies through a focussed Innovation programme. - A key member of the Haydens Factory Management team and departmental duties to manage a team of seven.

Andover

Category Management of Hot Beverages for Asda, Morrisons and Co-Op.Played an impartial category role building strong relationships by providing intelligence to aid decision making and ultimately category growth.Developed the growth strategies for Asda, Morrisons and Co-op to maximise sales for Twinings through product range, space and availability.Managed Special Teas during the Asda Range review yielding excellent Special Teas growth.Delivered Twinings space gains in Morrisons and overall Morrisons Special Tea spaceIncreased Twinings share of space in Co-op during a highly successful range review.Developed and implemented Nielsen Answers training to UK Sales team (circa 30 people).

Cheltenham, Uk

Trade marketing budget responsibility circa £80,000.Responsible for design, implementation and appraisal of Trade marketing activity (promotion, education, incentives and direct marketing).Travel and Leisure “knowledge provider” to understand the market, consumer and to provide insights.Strategically identify and quantify existing and new opportunities and target these effectively to maximise sales. Additional responsibilities included direct marketing, trade show execution and trade marketing planning.

Ilchester Somerset.

Managed key brands including Applewood, Mexicana and Marmite Cheddar.Managed a successful relationship with Unilever and launched 2 additional SKUs into the range.Category Managed Asda Deli cheese. Presented monthly data updates as part of "Category Captaincy" role.TNS (Kantar) Advanced User.Developed and implemented TNS data system at Ilchester.Responsible for representation at Trade Shows - achieving Silver Award at the Nantwich Cheese Show 2009.Other responsibilities included Trademarks, Label design, steering company strategy, influencing product listings, competitor analysis and planograms.

Bristol, United Kingdom

Development of Yoghurts, Ice Cream and Desserts for Asda, Morrisons, Co-Op and foodservice accounts.Developed the UK's first Fairtrade Yogurt for Co-Op Group.