Ed Coll Email and Phone Number
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Entrepreneurial Senior Apparel Executive with proven track record of driving profitable revenue growth, negotiating innovative licensing deals, and leading $20M+ brands through turnarounds and periods of market disruption. Translates vision into strategic objectives that drive OI, creates organizational infrastructure to align with new opportunities. Builds & led Design, Merchandising, Sourcing, Manufacturing, Finance, and MP&A teams. Identifies white space in brand portfolios and maximizes opportunities by understanding market trends and building close, trusting relationships with key retail partners across the specialty, department store & off-price channels.
Renewal By Andersen
View- Website:
- renewalbyandersen.com
- Employees:
- 6055
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Design-Project ConsultantRenewal By Andersen Sep 2020 - PresentWestchester/Fairfield County -
PresidentSkc Brands Llc Dec 2017 - PresentGreater New York City AreaLaunched SKC Brands with Asian sourcing platform capable of delivering "best in class" quality knit and woven merchandise on short lead times @ very competitive pricesIntroduced Rebel Star brand as a key item fashion business simultaneously @ The Buckle, Tilleys & Rue 21 in first seasonDeveloped fashion key item strategy which enabled SKC Brands to deliver non-basic items in 60 days from receipt of order resulting in $1.0MM Rue 21 "core plus" private brand orderExpanded business by incorporating private brand sales from The Buckle, Rue 21, & Citi Trends in second season
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President Branded DivisionSiskind Group Apr 2013 - Dec 2017Greater New York City AreaDevelops & optimizes $20M portfolio of brands for key U.S. off price retailers TJX, Burlington, Century 21, Bealls Outlet & Sears Canada. * Implements wholesale platform for targeted off-price product assortments of Joseph Abboud, Larry Levine, ABS by Allen Schwarz, Rainforest, and Harve Benard collections. * Drives revenue & profit growth by identifying white space, acquiring new accounts, modernizing assortments & fit, and differentiating product from competitors in the off-price channel. * Identified innovative new pant fabric “Millenium” for Missy women’s brands; drove $3.75M in sales first season. * Leads Design, Merchandising, Sourcing & Sales effort for newly launched Rainforest men's sportswear in TJMAXX & Sears Canada; Fall ‘16 $1.3MM in sales, Spring ‘17 projected $2.5M. * Creates internal design, merchandising, and budgeting infrastructure to improve efficiencies & deliver consistent profit growth. * Negotiated Joseph Abboud & ABS Menswear licensing agreements.
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PrincipalGsp Consulting Llc Nov 2011 - Apr 2013Harrison , Ny 10528Developed omni-channel strategy, created infrastructure & increased sales & profitability for high fashion brand with global distribution. * Re-launched Limoland brand and increased retail sales from $500K to $2M by refreshing product assortment and initiating collaborations with Jawbone, K-Way Outerwear, and Porter: Yashida & Co. * Doubled productivity of flagship store; managed relationships with Colette Paris, Ron Herman LA, Webster Miami, The Corner Berlin. * Increased on-line sales by 25% in 3 months by implementing website user experience upgrades, key word purchasing programs, & incentive affiliation programs for influencers.
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CooIcer Brands Feb 2009 - Dec 2011New York , NyTurned around declining junior women’s portfolio into profitable $45M business by re-negotiating licensing deals, right-sizing infrastructure and creating licensing agreement & product line with NBA. * Improved cash flow by implementing retail planning & budgeting processes; increased internal gross margin by three basis points in first year. * Created a sourcing platform & business optimization strategies across Design, Merchandising, Sales, Marketing, & Retail Planning teams. -
CeoParigi Group Oct 2001 - Feb 2009New York, NyLed high growth children’s apparel company by creating licensing agreements & product strategies that maximized opportunities in department store & off-price accounts. * Drove business form $18M to $200M by developing & renewing licenses with DKNY, Puma, Phat Pharm, Baby Phat, Lucky & Apple Bottoms. * Developed talent & created collaborative culture across Design, Merchandising, Sales, Marketing, Visual & Retail Planning teams.
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Evp SalesBaby Togs Feb 1998 - Mar 2001New York, NyTurned around children’s department store business & increased sales +20% to $45M by improving forecasting & planning processes and developing new BTKIDS collection for JC Penney. -
Evp SalesTimberland Jan 1995 - Jan 1998Stratham, NhDoubled business to $80M and 30% of total brand sales by improving assortment and implementing a planning & forecasting model. -
PresidentDiesel Jan 1993 - Jan 1995New York, NyPioneered prestige denim market in U.S. by working closely with founder, developing & executing brand strategy, and creating Diesel SPA as a standalone entity. -
PresidentChaps, Ralph Lauren - A Division Of Warnaco Jan 1982 - Jan 1993New York, NyGrew revenue +40% to $65M by negotiating license renewal, updating assortment to attract younger customer base, and expanding distribution across department store channel.
Ed Coll Skills
Ed Coll Education Details
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Economics
Frequently Asked Questions about Ed Coll
What company does Ed Coll work for?
Ed Coll works for Renewal By Andersen
What is Ed Coll's role at the current company?
Ed Coll's current role is Design-Project Consultant at Renewal by Andersen.
What is Ed Coll's email address?
Ed Coll's email address is ed****@****ail.com
What schools did Ed Coll attend?
Ed Coll attended Syracuse University.
What skills is Ed Coll known for?
Ed Coll has skills like Leadership, Visual Merchandising, Styling, Brand Development, Private Label, Retail, Global Sourcing, Trend Analysis, Sourcing, Business Development, Competitive Analysis, Fit.
Who are Ed Coll's colleagues?
Ed Coll's colleagues are Eric Knutson, Tylar Dalton, Michael Benedetti, Thomas Mattes, Nick Stevens, Tim Condon, Brianna Green.
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