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A proven leader with executive sales, marketing and general management experience at Fortune 500 companies highlighted by significant accomplishments. A successful history in sales management, strategic marketing, merchandising, forecasting, budgeting, people development and profit management. Vast global knowledge of financial, retail and commercial/contract markets.♦ Rebranded a privately held company with an updated look; mission, vision and value statement while maintaining the brand equity of the 45-year heritage. The relaunch included a new corporate logo and the introduction of a new line of products developed through consumer-driven innovation.♦ Initiated and executed the remodeling of the U.S. Pricing strategy across all channels of operation. The new model resulted in a 60% reduction in workload and a 1,100 basis point increase in profitability. ♦ Created an Investment Council aimed at collaborative, cross-functional decision making by Brand, Finance, and Channel Marketing. As chair of this Council, I managed the weekly approvals of all spending in North America in a timely manner consistent with Brand Strategies and Corporate ROI policies.♦ Initiated a corporate-wide Invoice to Net improvement program collaborating with cross-functional areas of the company. Established processes for long-term success and consistency across channels and customer segments. This program has resulted in $30.7M in cost savings over 3 years.♦ Negotiated a global contract resulting in a 2,100 basis point improvement on standard margin, exclusivity on our three top priority categories and doubled our market share on the remainder of our business. The program resulted in over $125M of incremental business over 5 years. Specialties: Strengths include development of senior level client relationships, contract negotiation, change management, employee selection and development, strategic planning and financial analysis.
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Chief Executive OfficerGrowscapeBoca Raton, Fl, Us
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Chief Executive OfficerMon Chateau Llc Mar 2023 - PresentBoca Raton, Florida, UsLeading all operating functions of Mon Chateau, a luxury brand and global leader in the design, marketing and distribution of premium lifestyle products for the home. Offices in Aspen, London, Melbourne, Mexico City, Shanghai and headquartered in Boca Raton. We employee seasoned talent focused on forward thinking, leading edge design first product development supplying luxury goods at affordable prices through our global retail partners around the world. -
Senior Vice President - North AmericaNewell Brands May 2018 - Apr 2022Atlanta, Ga, UsNorth American commercial leader for the Appliance & Cookware Division responsible for driving leading brands (Mr Coffee, Crockpot, Oster)in the small kitchen appliance, Cookware (Calphalon) and Home Seasonal (Sunbeam) categories. -
Principal Consultant2025 Consulting Group Sep 2017 - May 2018Establishing repeatable, structured processes for a wide array of business challenges: strategic planning, channel strategy, annual operating planning (AOP), e-commerce execution, sales & operations planning (S&OP), line review process, pricing and sku rationalization, trade show management, and new product development. Programs available for sell-in and sell-through to all retail sales channels as well as training programs for power selling, negotiation and presentation skills.
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Executive Vice President Of Sales, Marketing & BrandingCorsicana Bedding Jun 2016 - Aug 2017Member of the Executive Leadership Team with responsibility for all aspects of sales, marketing, product and brand development. Strategic priorities focused on installing world-class process improvements for sales planning, distribution strategies, mix management, brand building, consumer-driven product innovation, Omni-channel marketing, executive level joint business planning, market penetration analysis and overall business acquisition.• Sales and marketing management of 70 employees responsible for a $400M U.S. based mattress business.• Rebranded the Company: Corporate Logo, Mission Statement, Website, Brand Identity, Consumer Process and Guiding Principals.• Restructured the team adding key leadership positions in e-Commerce, Product Development, Regional Sales Management and Marketing Engagement.• Established a Strategic Planning Process starting with identifying key target accounts and market share opportunities leading to annual budgeting and a monthly Sales & Operations Planning process.• Created a New Product Development process that started with consumer insights and required phase gate approvals from sales, finance and manufacturing.• Segmented customer base to drive structured pricing, terms, trade spending, account management and profitability model.• Generated an internal and external sales tool and training program focused on established points of differentiation with our products to the consumer.
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Vice President, U.S. Sales & Channel MarketingJarden Consumer Solutions Apr 2014 - Jun 2016Sales management of a $1.5B U.S. business across all channels of distribution. Responsible for the development, management, and execution of the Strategic Sales Plan representing sales and margin growth targets over indexing the market. Executive lead on eCommerce Strategy, Customer Contracts, Channel Management, Distribution Strategies, Allocation, Promotional Planning, Trade Show Management and Discretionary Spending. Direct Leadership responsibility for the Field Sales, Channel Marketing, eCommerce, Sales Engagement and Customer Satisfaction/Sales Operations Teams.• Management and execution of strategic plan for U.S. sales and margin growth over indexing the market.• Executive lead on Sales Plan, E-Commerce Strategy, Customer Contracts, Channel Management, Distribution Strategies, Allocation, Promotional Planning, Trade Show Management and Discretionary Spending.• Member of the Executive Leadership Team with sign off responsibility of New Product Innovation, Inventory Management, Capital Expenditures and Financial Compliance.• Direct Leadership of the Field Sales, Channel Marketing, E-Commerce, and Customer Satisfaction teams.
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Vice President - North American ChannelNewell Rubbermaid Dec 2011 - Mar 2014Atlanta, Ga, UsManagement of the $1.2B North American Writing business with responsibility for pricing, promotion and marketing strategies for all customer channels. As a member of the Executive Leadership Team, reporting to the Segment President, own decision-making authority for New Product Development, Advertising & Promotion, Financial Budgets, Distribution Strategies and Resource Allocation. Manage the day to day operations of a Japanese manufacturing partner on distribution in North America.• General management exceeding 2011, 2012 and 2013 sales, gross margin, inventory, cash flow and operating income targets.• Member of the Executive Leadership Team with decision making authority on New Product Development, Advertising and Promotion, Financial Budgets, Distribution Strategies and Resource Allocation. • Responsible for the development of customer segmentation and channel marketing strategies for all channels of business: Walmart, Target, Food, Drug, Dollar, Office Superstore, Clubs, Hardware, Industrial, Commercial, Promotional Products, Fine Writing, Contract and On-Line Retailers.• General management of our Japanese manufacturing partner for a $100M import writing business. • Chair of corporate Investment Council holding the decision rights of all promotional spending and pricing strategies that drove sales growth of 4.5% and profit margin improvement of 3,200 basis points.• Collaboration on Global Strategies with our Latin American, European and Asia Pacific regions.Awarded Vendor of The Year in 2012 at Walmart, Target and Staples.
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Vice President Of Sales - Office DepotNewell Rubbermaid Aug 2005 - Dec 2011Atlanta, Ga, UsStrategically manage the everyday operations for sales to a $15B Global Retailer. Create open communication and a team environment allowing creative thinking and ideation to pursue parallels between multi-billion dollar organizations aligning goals and objectives. Coordinate and build strategic sales and marketing plans on a global platform to maximize operating income while negotiating multi-million dollar sales and marketing contracts that result in mutually profitable programs.
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National Sales ManagerNewell Rubbermaid - Sanford Brands Jan 2003 - Aug 2005Developed and executed strategic sales and marketing plans resulting in consistent sales growth over a three year period resulting in $18M of incremental annual sales volume.
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National Account ManagerNewell Rubbermaid - Sanford Brands Apr 1999 - Dec 2002Managed all aspects of Account Management for an $85M retail and contract (B2B) business.
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Asst. Vice President Business DevelopmentMellon Bank 1994 - 1999Managed a financial center ($200MM in Deposit Liability) with responsibility for fee income, consumer & commercial lending and investments.
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Loan OriginatorGreentree Mortgage 1992 - 1993Responsible for building relationships with realtors, bankers and other outlets to generate residental mortgages.
Ed Cooper Skills
Ed Cooper Education Details
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Loyola University MarylandGeneral
Frequently Asked Questions about Ed Cooper
What company does Ed Cooper work for?
Ed Cooper works for Growscape
What is Ed Cooper's role at the current company?
Ed Cooper's current role is Chief Executive Officer.
What is Ed Cooper's email address?
Ed Cooper's email address is ed****@****orp.com
What is Ed Cooper's direct phone number?
Ed Cooper's direct phone number is 770-418*****
What schools did Ed Cooper attend?
Ed Cooper attended Loyola University Maryland.
What are some of Ed Cooper's interests?
Ed Cooper has interest in Sharks, Boating, Baseball, Tae Kwon Do And Family, Key West.
What skills is Ed Cooper known for?
Ed Cooper has skills like Strategy, Forecasting, Cross Functional Team Leadership, Consumer Products, Marketing Strategy, Retail, Leadership, Pricing, Crm, Strategic Planning, Competitive Analysis, Management.
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