Dr. Ed Dobbles, Dba Email & Phone Number

Minneapolis, Mn, Us

London, Gb

✔ Leads and has expanded a world-class analytically-driven execution program throughout North American market, providing 115,000 new distribution points, and adding nearly $64M in incremental revenue comprising 10% of Diageo US Spirit’s annual growth.✔ For the world’s largest beer and spirits producer, oversees an analytics budget of $17M and a team of 20. ✔ Enhanced analytics team by inaugurating low-code tools which decreased project processing time by 500%+.✔ The “Geek that can Speak” - establishing a corporate analytics culture translating data into dramatic actionable results.✔ Developed integrated commercial execution improvement program combining AI image recognition, outlet-specific segment product recommendations and a custom Salesforce tool to improve sales by over $30M.

Kansas City, Mo, Us

✔ In a declining industry, championed simplified pricing reform measures that grew higher-margin clients by 8% (in test markets) and projected to increase volume by 4% and customer satisfaction by 9%. ✔ By mining data and identifying growth opportunities, influenced implementation of New Client Acquisition program generating 220K new incremental clients and over $100M of probable lifetime revenue.✔ Brought rigorous analytics into pricing realm, rejecting widespread price cuts projected to reduce revenue by $180-360M/yr; instead, championed smart annual price increases of $50M annually. ✔ Developed International Expansion analysis, leading to global entry into India and gaining 100K customers.✔ Nutured teams by providing high-level training and job rotation; in 1st year doubled employment engagement scores, from 40% to 80%, maintaining scores between 70-80%. ✔ One of 3 non-CEO reports that participated in corporate long-term planning with the C-Suite.✔ “Send A Friend” referral program enhanced client base by 100K with an approximate $50M lifetime value. ✔ Revamped discounting strategy for long-term clients, driving over $5M in additional revenue.

Eden Prairie, Mn, Us

✔ Established an offshore analytics center in only 12 months – including hiring 20 domestic FTEs and a 30-person offshore team, slashing over $4M/year in employee expense while allowing for a 24/7 measurement cycle. ✔ Instrumental in growing promotion effectiveness by 1/3 to a 6:1 ROI ratio and realizing a $30M improvement.✔ Guided up to 60 FTEs and 20 contractors/suppliers with a $15M annual budget.✔ Regularly articulated strategic vision to leadership team of the BoDs, C-Level Execs and over 100 VPs.✔ Efforts led to Big Relief Price Cut Program, boosting an annual gain worth $60M+ in sales. ✔ Responsible for catapulting company’s unit volume into positive territory for the first time in a decade.

Richfield, Minnesota, Us

✔ Led 10 person team, increasing employee engagement scores to be ranked in corporate Top 25%.✔ Developed 6 potential new product pipelines with a $9B growth potential. ✔ Directed focus on purchasing, shooting customer conversion rate up 50%.

Fond Du Lac, Wi, Us

🔸 Senior Manager/Department Head-Market Research, The Mark Travel Corporation✔ Transformed market research function into a strategic customer-focused organization by directing efforts and the creating a new brand portfolio strategy. ✔ Brand Strategy. Realigned company's brand strategy from a one size fits all to a diversified portfolio of positions based on customer target and brand equity. ✔ Strategic Analysis - New Markets & Acquisitions. Performed strategic analysis of new market/acquisition targets to drive company's "Build or Buy" decisions, acquiring 2 new brands and penetrating one new market.🔸 Senior Manager/Department Head – Market Research, Mercury Marine (a division of the Brunswick Corporation)✔ Built department infrastructure for market research during an intense period of new product development. ✔ Created 2-pronged segmentation framework, synthesized consumer learning, and formed conclusions to improve marketing productivity. ✔ Customer-Driven Research. Introduced customer-driven research techniques and integrated customer input, leading to development of its first-ever low emission engines. ✔ Market Share Gains. Led development of Mercury's first personal watercraft forecasted through customer testing to capture #2 industry market share position in 1st year alone.

Doctor, Business Administration, Marketing Analytics

Certificate In Behavioral Economics

Master Of Science (Ms), Marketing/Market Research

Bachelor Of Arts (Ba), Advertising

Emergency Medical Technology/Technician (Emt Paramedic)