Ed Goldberg Email and Phone Number

Working within a local, multi million-dollar territory. Specializing in the Manufacturing segment. Grainger resources include an expert team of product support representatives who consult to deliver cutting-edge technology and efficiency to our customers. Successful sales professionals with a tenacious desire to win and have the intellectual ability to create tailored, cost effective solutions that impact our customers’ bottom line.Successful complex selling experience, business acumen to position the Grainger solution as a strategic advantage for our customers. Able to clearly articulate business drivers, balance sheets, and total cost of ownership concepts with executives and decision makers. Ability to establish and expand relationships with key executives and decision makers within each customer organization in the territory. Results driven – documented success in exceeding sales goals or objectives.Strong process discipline – ability to align planning objectives with a pipeline development process to grow and develop territory revenue. Experience in developing strategic plans and accurate forecasts for territory and accounts.

• Responsible for managing 9 territory sales representatives• Grew district volume $335,199 or 3% in 2012 vs. 2011 • Drove gross profit to 54.6%• Proactively communicated value of Grainger including Keep Stock to customers and sellers• Identified high performing sellers and utilized their experience to drive the team

• Managed NJ, DE, and Eastern PA territory for vending equipment sales, payment systems, and software• Developed and maintained strategic plans for existing and new customers• Devised new prospecting concepts to seek out new business opportunities.• Responsible for a $1.8m territory which increased $200k while working at CMS• Averaged a territory increase of 26% versus territory volume prior to coming into position.• Established relationships to expand market presence with service technicians, service managers, district managers, regional managers, and owners of companies.• Developed coverage plan to maximize coverage of highest account opportunities.

• Managed a portfolio of high profile account which included large name brand retail outlets.• Total territory volume 1.25 million cases and a net revenue over $12 million.• Grew territory volume 74,413 cases or 106.5%.• Set ad calendars on independent account weekly to drive revenue and sales.• Leveraged strong relationships with high level customer contacts including regional buyers, district managers, and store managers. Allowing Pepsi to eclipse expectations by over servicing and out execute.• Cultivated relationship with the Pepsi sales teams and customers. Conducted monthly meetings with sales force to ensure Pepsi met all of the customer’s needs, along with address any concerns.• Forecasted monthly sales expectations for managed accounts

• Grew total volume in territory 108.9% • Shifted customers product mix through product portfolio management resulting in a net price increase of $0.46 per case for the territory• Grew total net placements 122% • Called on 257 active customers in territory• Key Accounts that were called on in territory - AstraZeneca, Bank One, and Wilmington Trust

• Managed 4 customer sales representatives responsible for 450,000 cases and $4.5m in revenue annually • Forecasted weekly/period sales trends by business segment• Developed work force through Coaching & Support and P .E.P .S.I. sales processes• Successfully developed account specific programs that increased volume + 12% annually with key customers - Triple Fresh Market, Stoltfus IGA, and Landhope Farms

• Responsible for developing the University channel for Pepsi - achieving a 13% increase in volume• Negotiated contractual pricing annually• Developed and implemented marketing strategies and programs to increase sales in the education segment

• Seek out new business through referrals and cold calls with a 12% success rate• Displaced competition by selling in innovative brands and expanding on product portfolio • Utilized tracking measures to update customer performance periodically

• Responsible for developing and implementing the daily/weekly work schedule for S&D