Ed Gordon Email and Phone Number
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Ed Gordon is a Media Research professional with a passion for data-driven story-telling and developing teams at Effectv. He possess expertise in digital media, new media, television, strategic partnerships, broadcast and 1 more skills.
Effectv
View- Employees:
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Senior Director Ad Sales ResearchEffectv Jul 2018 - PresentLos Angeles, CaLead 70 person Field Data Insights & Innovation team across Comcast footprint in the U.S. (17 states, 24 markets).• Established and managed all data training, hiring practices and guidelines and as well as staff onboarding. • Helped guide overall organization towards first party data usage. • Lead data-methodology committee and established data practices within organization.
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Director Of ResearchNational Football League Sep 2013 - Jul 2018Culver City, CaResponsibilities:• Lead measurement of NFL Network, including daily/weekly/monthly/seasonal reporting, viewership estimates, competitor tracking as well as ongoing analytical insights to drive network viewership.• Support NFL Broadcast Operations and Business Development groups on NFL game scheduling, NFL TV broadcast strategy and NFL revenue opportunities within the TV media landscape.• Provide guidance and analytical insight to help create and support Media Intelligence Group initiatives.Achievements: • Presented NFL Network programming analysis and insights that led to changes in the 2017 regular season programming schedule. • Programming changes led to a +6% increase in 2017 Regular Season overall viewership (excluding Thursday Night Football) and a +$6M in incremental Ad Sales.• Designed and implemented Promotional Effectiveness Studies to quantify the value of owned and earned media for Thursday Night Football.• Installed and created new reports and analyses to help Senior NFL Leadership better interpret performance of the NFL Network.• Redesigned all reporting for the network.• Led installation of the Portable People Meter encoders to measure Out-of-Home consumption for NFL Network. Took leadership position at NFL in driving all NFL Rights-holders to subscribe to Out-of-Home measurement for NFL games in 2017.• Identified and emphasized maximizing NFL event reach via broadcast. Proposed notion of simulcasting NFL Pro Bowl and NFL Wild Car from ESPN to ABC+ESPN. Model has since expanded to NFL Draft coverage on FOX/ABC. • Three-time Nominee for the Commissioner’s Awards: 2017 Individual Nomination (Unsung Hero Los Angeles Office)2016 Teamwork group Nomination (Yahoo Over-the-Top NFL Broadcast)2016 Innovation group Nomination (Thursday Night Football Distribution) -
Sr Director Distribution And Audience ResearchEspn 2008 - 2013Bristol, CtSupervised 3 Media Research areas--Subscriber forecasting and strategic planning, Distribution (Affiliate) Research and U.S. Hispanic Media Research. -
Senior Director Audience ResearchEspn 2006 - 2008Bristol, CtOversaw our Audience Research group responsible for the daily tracking, reporting and analyses of ESPN's linear TV networks.Established regular reporting of ESPN's digital network, ESPN3.com to our distributors.Managed all Research for ESPN's Spanish language media entity ESPN Deportes.Devised and created all Research reports for ESPN VOD.
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Director Local & Affiliate ResearchEspn 2003 - 2006Bristol, CtLeadership position in identifying and creating new tools to demonstrate ESPN value to our Affiliates and provide strategic guidance for distribution opportunities of ESPN's linear networks and ancillary properties.
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Manager Local & Affiliate ResearchEspn 2001 - 2003Bristol, CtSupported Ad Sales efforts for ESPN Affiliate Ad Sales and managed our rating tracking, reporting and analyses of ESPN's linear TV networks in the local markets.
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Manager Local & Syndication ResearchEspn 1999 - 2001New York, NySupported Ad Sales efforts for ESPN Regional Television and ESPN Affiliate Ad Sales, and managed our rating tracking, reporting and analyses of ESPN's linear TV networks in the local markets.
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Market Research Intern/AnalystFox Sports Net Feb 1996 - Feb 1999New York, Ny
Ed Gordon Skills
Ed Gordon Education Details
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Media & Communications -
History
Frequently Asked Questions about Ed Gordon
What company does Ed Gordon work for?
Ed Gordon works for Effectv
What is Ed Gordon's role at the current company?
Ed Gordon's current role is Media Research professional with a passion for data-driven story-telling and developing teams.
What is Ed Gordon's email address?
Ed Gordon's email address is ed****@****sch.org
What is Ed Gordon's direct phone number?
Ed Gordon's direct phone number is (860)-766*****
What schools did Ed Gordon attend?
Ed Gordon attended Fordham University, Franklin & Marshall College.
What skills is Ed Gordon known for?
Ed Gordon has skills like Digital Media, New Media, Television, Strategic Partnerships, Broadcast, Content Acquisition.
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Ed Gordon
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