Ed Graaf Email & Phone Number

Seattle, Washington, United States

• Responsible for all Delta Faucet Company Trade sales and P&L by leading manufacturers’ representatives in a 15-state region, driving $185+ million in sales.• Lead the Sales Department side of Delta Faucet Company's 80/20 initiative. Integral member of inter-department teams as the Trade VOC and NPD.• Delta Faucet Company liaison to national buying groups such as AD and IMARK since 2013.• Develop and execute regional plans including all sales and spend budgets.• Manage a… Show more • Responsible for all Delta Faucet Company Trade sales and P&L by leading manufacturers’ representatives in a 15-state region, driving $185+ million in sales.• Lead the Sales Department side of Delta Faucet Company's 80/20 initiative. Integral member of inter-department teams as the Trade VOC and NPD.• Delta Faucet Company liaison to national buying groups such as AD and IMARK since 2013.• Develop and execute regional plans including all sales and spend budgets.• Manage a multi-brand portfolio (Delta, Brizo, and Peerless) to maximize profitability and average selling price by territory throughout the region.• Create and execute programs and rebates to convert end-user business and maintain existing business with contractors, builders and K&B dealers. • Build and maintain relationships with customers, influencers and third parties including key wholesalers, plumbers, builders, showroom reps, mechanical contractors, OEMs, developers and designers. • 10-time Delta Diamond Club winner, the most of any Director.• Earned Creative Award for innovative new product suggestion.• Disciplined and accustomed to 75% travel and operating remotely. Show less

• Responsible for increasing sales of water coolers by leading 13 representative agencies in a 20-state region.• Stabilized sales my first year after a previous three-year decline by interfacing with key wholesale executives, engineers and contractors.• Secured key stocking distributors by developing custom-made pricing, inventory and rebate programs.• Initiated and executed six representative agency changes to gain greater market visibility and penetration.

• Responsible for building and maintaining sales of pipe, valves and fittings in a five-state area by developing relationships with key account executives, branch personnel, contractors and municipalities. Sales were in the mid eight-figure range.• Created and implemented marketing promotions, strategies and comprehensive training of end users and distributor personnel.• Pioneered new product development and introduction in the Northwest markets.• Earned a position in NIBCO’s 100… Show more • Responsible for building and maintaining sales of pipe, valves and fittings in a five-state area by developing relationships with key account executives, branch personnel, contractors and municipalities. Sales were in the mid eight-figure range.• Created and implemented marketing promotions, strategies and comprehensive training of end users and distributor personnel.• Pioneered new product development and introduction in the Northwest markets.• Earned a position in NIBCO’s 100 Club for top salespeople in first eligible year. Show less

• Responsible for developing and maintaining specification sales of water works valves, instrumentation and treatment products as a manufacturers’ representative in Washington.• Represented 15 manufacturers including Badger Meter, Turbo Instruments and Val-Matic Valve and Manufacturing.• Secured sales by working with engineers, government agencies, distributors and contractors.

• Responsible for increasing sales of water works products by effectively leading 10 sales associates covering 24 markets in the Pacific Northwest, Alaska, Hawaii and Guam. Net sales for 1993 were in the mid eight-figure range.• Grew regional net sales 31% and gross margin dollars 58% from 1990 to 1993.• Managed a combination of manufacturers’ representatives and factory direct personnel overlapping in the same markets.• Increased sales by interfacing with key account executives… Show more • Responsible for increasing sales of water works products by effectively leading 10 sales associates covering 24 markets in the Pacific Northwest, Alaska, Hawaii and Guam. Net sales for 1993 were in the mid eight-figure range.• Grew regional net sales 31% and gross margin dollars 58% from 1990 to 1993.• Managed a combination of manufacturers’ representatives and factory direct personnel overlapping in the same markets.• Increased sales by interfacing with key account executives, engineers, contractors and government agencies.• Provided leadership and development of the regional team through coaching, training and example.• Secured HANCOR’s largest distributor nationwide and gained entry for HANCOR into the sole water works national buying group.• Obtained seven state, 23 county and 43 city approvals on new products.• Repeatedly named as a Peak Performer for exceeding sales quotas. Show less

• Manufacturers’ representative responsible for developing and maintaining sales of building and construction materials in six states by interfacing with architects, engineers, distributors, dealers, and contractors.• Represented over 25 manufacturers including Corbin Lock, Arrow Lock, Hays Valves, EBAA Iron, Ametek, N.D.S., HANCOR, Wing Industries and Olympus Locks and Valves.• Secured over 45 new distributors, retail chains and dealers.• Successfully managed the purchasing and… Show more • Manufacturers’ representative responsible for developing and maintaining sales of building and construction materials in six states by interfacing with architects, engineers, distributors, dealers, and contractors.• Represented over 25 manufacturers including Corbin Lock, Arrow Lock, Hays Valves, EBAA Iron, Ametek, N.D.S., HANCOR, Wing Industries and Olympus Locks and Valves.• Secured over 45 new distributors, retail chains and dealers.• Successfully managed the purchasing and control of certain buy/sell inventories. Show less