Ed Griffiths Email & Phone Number

London Area, United Kingdom

Senior data scientist working on GfK Newron (Predict).Most recently, I worked with our MLOps team to build Vertex AI pipelines around an existing deep learning forecasting system. In previous roles I was squad lead for multiple topics including brand, product features and forecasting. I have worked in pure research and cross discipline data science / software engineering squads. I was also chapter lead responsible for career and learning development and a mentor.Key skills• Google Cloud Platform (with a focus on Vertex AI pipelines)• Python• Squad lead (research and cross-functional teams)• Mentoring and career development (chapter lead)• SQL (Postgres, BigQuery)

Woking, Surrey

Lead Data Scientist within GfK Value Added Services.I was responsible for the methodology, research, engineering and code quality of an automated demand forecasting product (https://gfktrendsandforecasting.com). I managed a small team of Data Scientists that formed part of a mixed discipline Agile SCRUM teamKey skills• R inc. package development and unit testing• Microsoft R Server• SQL Server inc. Visual Studio for version control and deployment• Linux servers / VMs (RHEL, Ubuntu)

Woking, Surrey

Lead R developer on an Agile SCRUM team within GfK Value Added Services. Responsible for delivering mass automated short and medium term forecasts of POS data from country to global level spanning multiple products and brands.Key skills:• R (open source statistical programming language) with a focus on data.table• RStudio Shiny• Time series analysis and forecasting (inc ARIMA and ETS models)• Simulation, back-testing and parallel processing• Agile SCRUM• SQL Server

London, United Kingdom

Part of the Data Insight Services, Financial Crime team working within KPMG’s Advisory - Risk Consulting arm. Reviewed the Actimize transaction monitoring system for a global high-street bank, including simulation of business rules using R. Delivered introductory training on the use of R for exploratory data analysis and basic statistics.Key skills• SQL (SQL Server, Oracle)• R (open source statistical programming language)• Dashboards (QlikView)• Exploratory data analysis, statistical analysis and modelling• Data visualisation

Reading, United Kingdom

One of two national statisticians working to ensure the organisation collected the data it needed and extracted maximum value from what it had. Built a classification system to meet regulatory duties on bathing waters, developed a tool for extracting trends and making forecasts on environmental pollution incidents and ran a service offering statistical analysis and advice across all areas of the business.Key skills• R (open source statistical programming language)• Data extraction, manipulation and tidying• Exploratory data analysis, statistical analysis and modelling• Data visualisation (ggplot2)• Time series analysis and forecasting • Decompostion / de-seasonalisation and trend-cycle extraction including ARIMA X13

Environment Agency

Part of a national market research team providing project managed research, in-house research and expert advice to the entire organisation. Commissioned the Environment Agency's first online research community, conducted a successful pilot of statistical process control on attitudes and administered our in-house quantitative survey system. Provided advice on behaviour change and communications evaluation during the set up of our first behaviour change campaign.Key Skills• Qualitative and quantitative market research• Online and social media research• Questionnaire design and implementation including complex routing• Quantitative data analysis with SPSS (statistical software)• Behaviour change theory• Communications evaluation• Programme management

Environment Agency

Managing programmes of high quality market research specialising in assessing risk communication for our Water Management Directorate. Co-managed our first online research and developed a robust assessment of the application of psychographics in risk communication. Designed and facilitated stakeholder analysis that formed the basis of national communication strategy.Key skills• Qualitative and quantitative market research• Programme management• Facilitated stakeholder analysis• Account management

Project managing research that reported on a national scorecards (for example the annual National Flood Awareness Survey). Co-managed mixed-method research that shifted the organisation's views of how people respond to flooding; from purely materialistic to one accommodating people’semotional priorities.Key skills• Qualitative and quantitative market research• Project management