Ed Hennessy

Ed Hennessy Email and Phone Number

Tackling the tough business and marketing challenges that Technology companies face in the Aerospace and Defense Markets @ Performance Marketing Group (PMG-Results)
Ed Hennessy's Location
Nashua, New Hampshire, United States, United States
Ed Hennessy's Contact Details
About Ed Hennessy

Expertise in Aerospace and Defense MarketsWe work with Technology companies focused on cracking the tough-as-nails, Aerospace and Defense target segments - where we grew-up and spent decades in the trenches working to perfect our Market Programs expertise.PMG has developed relationships with Primes, Defense Contractors, Platform Builders/Developers, selected Program Offices/Agencies, System Integrators and major Technology sources, which allows us to be a bridge that brings innovative Technology companies and these sources together. Well-connected with a range of Public/Private Investment firms, VC's, Angel Networks, etc., which is tapped by our clients, as an added-value service, to support their fund-raising journey.Our Market Programs areas of focus include: •Vertical Industry and Market Development•Product Launch/Roll-Out Campaigns (New or Existing Products or Services)•Channel Partner and Strategic Alliance Programs (Distribution Network and leveraging Technology Partners)•Target Account and Opportunity Development (developing new sources of business)•Competitive Attack Campaigns (building an opportunity base at your competitors' expense)•Competitive Positioning and Sales Training Workshops (new approaches to increase your Hit Rate & Sales effectiveness)•Target Action Planning System (a bridge to link Strategy to Tactics)•Strategic Formulation Program (a useful aid to help define Strategic priorities and turn them into practical Action Plans)What can you gain by working with PMG?•Ability to develop new sources of business, by leveraging PMG's Market Programs expertise and rich, Industry Contact Network (well-connected in the Aerospace and Defense target segments)•Recruit, build or improve the performance and effectiveness of Channel Partner/3rd Party Networks•Tap PMG's relationships with powerful Publishing/Media sources to gain visibility, position and momentum•Leverage our relationships with key Technology companies to develop Strategic Alliances and "ride them to Market" •Wreak havoc on your competition and develop new business at their expense•Leverage PMG's Investor network to secure funds to support our clients' growth needsPMG has also developed a unique Family of "Ready-to-Implement Kits" with Playbooks designed for the Do-It-Yourself User. Kits contain a Program Overview, Implementation Guide, real-world, Case examples and reference materials to assist in translating our unique approaches into your specific situation. Target Objective: Make a difference, contribute and help others achieve Success

Ed Hennessy's Current Company Details
Performance Marketing Group (PMG-Results)

Performance Marketing Group (Pmg-Results)

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Tackling the tough business and marketing challenges that Technology companies face in the Aerospace and Defense Markets
Ed Hennessy Work Experience Details
  • Performance Marketing Group (Pmg-Results)
    Chief Executive Officer
    Performance Marketing Group (Pmg-Results) Mar 2007 - Present
    Nashua, New Hampshire, Us
    Seasoned veterans in Marketing discipline, with decades of experience applying Innovative approaches to High-Tech Clients' needs - focused on the Aerospace, Defense and Homeland Security target segments. Our firm specializes in translating Client Strategy into hard-hitting, programs that generate tangible results. Have generated millions of dollars of revenue (cumulatively) for client firms. Have developed a unique range of Market Programs that are tailored to our Clients' needs, which focus on Vertical Industry/Market Development, Product Launch/Roll-Outs, Competitive Attack Campaigns, Channel Partner & Strategic Alliance Programs, Target Account & Opportunity Development and innovative Training Workshops - concentrating on Competitive Positioning Skills, Target Action Planning and Strategy Formulation. PMG's Client base ranges from Blue Chip Companies to Small-to-Medium sized companies to Early-Stage, Start-ups and emerging Technology companies focused on Leadership and Growth. Based on this experience, have authored a book titled "Market Warfare: Leadership & Domination Over Competitors - basic training for business combat," which has gained momentum and is changing the Market landscape. Additionally, given that we are well-connected with Public/Private Investment firms, VC's, Angel Networks, etc., we extend a soft, added-value service to our clients that leverages these sources to provide various levels of financial support (as required).
  • Analogic / Sky Computers
    V.P. Worldwide Marketing, Sales & Bus. Dev.
    Analogic / Sky Computers May 1999 - Jul 2004
    Senior Executive - reports to CEO - Member of Company EXEC-Responsible for Worlwide Sales, Marketing & Business Development. Includes Direct Sales Force, 3rd party Distribution Channel, Partnerships/Alliances, Product Management, New Market Development & full Marketing Mix. Focus on Defense & Military, Medical Imaging & Homeland Security Markets.
  • Analogic / Sky Computers
    Vp Worldwide Marketing, Sales & Business Development
    Analogic / Sky Computers 1999 - 2004
  • Dy 4 Systems (Now Curtiss Wright)
    Senior Vp Worldwide Marketing & Sales
    Dy 4 Systems (Now Curtiss Wright) Feb 1996 - Mar 1999
    Increased overall bookings by 66%, generated $15.6 Million of new Program business in previously flat EURO Market through innovative, custom package designs, created Strategic Alliance relationship with Raytheon - DSG to co-develop high-density, deployable DSP products, co-led Acquistion efforts resulting in bringing a fast-paced, innovative DSP provider inhouse, established a performant worldwide Sales Distribution Channel consisting of Direct Sales and 3rd Party Partners and created a Sector Management Team concentrating on Agency/Program Office Marketing critical to our Defense Marketing Game Plan.
  • Mercury Computer Systems, Inc.
    Vp Government Electronics Group (Geg)
    Mercury Computer Systems, Inc. 1988 - 1996
    Andover, Ma, Us
    Developed & Implemented the company's Defense & Military Game Plan - at the time when COTS was gaining momentum. Built the company position & business base in target segments - with emphasis on Leadership & Dominance (resulting in 80% Market Share). Defense & Military business was 7% of the business portfolio on initial arrival and grew to 92% to become the core business for Mercury over an eight year period. Developed key relationships with target Defense Contractors, Systems Integrators, selected Program Offices/Agencies, and 3rd Party Influencers. Met or Exceeded assigned Target Metrics consistently (28 consecutive Business Quarters). Led & Directed the "elite" GEG Sales/Account Management team, Sector Management & Technical Support organization - beat every target goal and annihilated the competition. Secured the foundation of Defense Programs that resulted in critical, design-wins and production contracts resulting in $40 Million of business and put the company on the map, within the Defense & Military Market.

Ed Hennessy Skills

Product Management Business Development Strategic Partnerships Leadership Management New Business Development Product Marketing Marketing Business Strategy Cross Functional Team Leadership Marketing Strategy Business Alliances Program Management Product Development Direct Marketing Start Ups Mergers And Acquisitions Product Launch Strategy Sales Lead Generation Go To Market Strategy Strategic Planning Selling Marketing Management Market Analysis International Sales Strategy Development Alliances Entrepreneurship Segmentation Venture Capital Business Management

Ed Hennessy Education Details

  • University Of New Haven
    University Of New Haven
    Marketing
  • Quinnipiac University
    Quinnipiac University
    Marketing

Frequently Asked Questions about Ed Hennessy

What company does Ed Hennessy work for?

Ed Hennessy works for Performance Marketing Group (Pmg-Results)

What is Ed Hennessy's role at the current company?

Ed Hennessy's current role is Tackling the tough business and marketing challenges that Technology companies face in the Aerospace and Defense Markets.

What is Ed Hennessy's email address?

Ed Hennessy's email address is jy****@****msn.com

What schools did Ed Hennessy attend?

Ed Hennessy attended University Of New Haven, Quinnipiac University.

What skills is Ed Hennessy known for?

Ed Hennessy has skills like Product Management, Business Development, Strategic Partnerships, Leadership, Management, New Business Development, Product Marketing, Marketing, Business Strategy, Cross Functional Team Leadership, Marketing Strategy, Business Alliances.

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