Ed Keithly
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Ed Keithly Email & Phone Number

Senior Strategic Planner at The Martin Agency
Location: Richmond, Virginia, United States 8 work roles 2 schools
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Current company
The Martin Agency
Role
Senior Strategic Planner
Location
Richmond, Virginia, United States
Company size
491 employees

Who is Ed Keithly? Overview

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Quick answer

Ed Keithly is listed as Senior Strategic Planner at The Martin Agency, a with 491 employees, based in Richmond, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Ed Keithly.

Ed Keithly previously worked as Strategic Planner at The Martin Agency and Brand Strategist at Vcu Brandcenter. Ed Keithly holds Master Of Science - Ms, Strategy from Vcu Brandcenter.

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Email format at The Martin Agency

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The Martin Agency

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Profile bio

About Ed Keithly

I'm a brand strategist, writer and video editor (in that order). I believe good strategy is an invitation to play: What's the best way to let our audience in on the secret of how we make their life a little bit more joyful, fulfilled, or easier? Before Brandcenter, I managed leadership recruitment for a liberal, religious nonprofit. I still do my best to research like a monastic and pitch like a preacher.

Current workplace

Ed Keithly's current company

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The Martin Agency
The Martin Agency
Senior Strategic Planner
richmond, virginia, united states
Website
martinagency.com
Employees
491
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8 roles

Ed Keithly work experience

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Brand Strategist

Vcu Brandcenter

Richmond, Virginia, United States

-Arby's: Winner, 2024 Sprint. "Fry Time" successfully pitched meat-centric Arby's on a fry-based strategy with a younger voice in order to bring in zillennials without alienating older Arby's diehards. -Greenswell/Ukrops: produced packaging redesign (available in 1000+ grocery stores). Shepherded product and packaging strategy from research to production to introduce a new kind of lettuce in a category people have come to expect so little of. -Brady United: Gold Medal, Richmond Ad Club. Designed a multi-channel anti-content strategy and comms plan to dismantle the gun industry's main advertising platform: gunfluencers on YouTube.-Velveeta: Shortlisted, Young Ones Awards. "Fondue What You Want."

Aug 2022 - May 2024

Consultant, Analytics, Seo & User Strategy

Virginianavigator

Richmond, Virginia, United States

Contract consultant for a health tech company that helps Virginians find vetted healthcare, housing and services. Managed the Google Analytics side of a website migration (and UA -> GA4), defined conversions, narrated audience behavior, and made recs for ad/sponsorship CPM rates. I also came to appreciate just how scary it is to find competent, affordable care for your loved ones, and to admire VN's mission to give folks courage to move through that scariness.

Mar 2023 - Jan 2024

Director Of Leadership Recruitment

The Episcopal Diocese Of Virginia

Richmond, Virginia, United States

-Youngest person to lead clergy recruitment for the largest diocese in the Episcopal Church (a liberal, inclusive, but aging denomination). Doubled the pool of applicants and lowered the average age by seven years. -Learned to research like a monastic, pitch like a preacher, and distill the brand identities of clergy that all seem wildly different and churches that all seem pretty similar. -Led organizations in branding workshops. -Served as editor, writer and social media manager for two in-house blogs, one B2B/industry-focused and one B2C.-Kept an eye on the canons (church-y regulations) at all times to make sure we weren't going to unleash a demon or whatever. (I was never sure what would happen because I always kept it correct.) -Social copywriter for our owned Twitter feed during major events and conventions. -Supervised a full-time assistant and trained 70+ committee members.

Jan 2019 - Aug 2022

Manager, Transition Ministry

The Episcopal Diocese Of Virginia
Sep 2014 - Dec 2018

Vocation Officer

The Episcopal Diocese Of Virginia
Apr 2013 - Aug 2014

Bishop'S Clerk / Assistant To The Canon

The Episcopal Diocese Of Virginia
Aug 2010 - Apr 2013
Team & coworkers

Colleagues at The Martin Agency

Other employees you can reach at martinagency.com. View company contacts for 491 employees →

MC Marleny Castaños Marleny Castaños Colleague at The Martin AgencyNew York, United States View → RW Rufus Wainwright Rufus Wainwright Colleague at The Martin AgencyGreater Charlottesville Area, United States View → LH Lannie Hartley 🏳️‍🌈 Lannie Hartley 🏳️‍🌈 Colleague at The Martin AgencyNew York, United States View → RK Robin Kidd Robin Kidd Colleague at The Martin AgencyGreater Richmond Region, United States View → RS Rejoyce Smangele Rejoyce Smangele Colleague at The Martin AgencyCenturion, Gauteng, South Africa View → MM Marin Mccartin Marin Mccartin Colleague at The Martin AgencyCambridge, Massachusetts, United States View → TC Tatjana Cervenka Tatjana Cervenka Colleague at The Martin AgencyHenrico, Virginia, United States View → NR Nika Rahini Nika Rahini Colleague at The Martin AgencyRichmond, Virginia, United States View → MM Mark Mccoley Mark Mccoley Colleague at The Martin AgencyRichmond, Virginia, United States View → KW Kelsey Whipple Kelsey Whipple Colleague at The Martin AgencySalem, New Hampshire, United States View →
2 education records

Ed Keithly education

Master Of Science - Ms, Strategy

Vcu Brandcenter

I learned how to turn a problem into a playground. And a bunch of technical skills, too. Recipient: Chaney Merit Scholarship and VCU Merit.

Bachelor Of Arts (Ba), English Major, Economics Minor

Sewanee-The University Of The South

Activities and Societies: Phi Society, Order of the Gownsmen, club lacrosse, other embarrassing things. I read Shakespeare, drew.

FAQ

Frequently asked questions about Ed Keithly

Quick answers generated from the profile data available on this page.

What company does Ed Keithly work for?

Ed Keithly works for The Martin Agency.

What is Ed Keithly's role at The Martin Agency?

Ed Keithly is listed as Senior Strategic Planner at The Martin Agency.

Where is Ed Keithly based?

Ed Keithly is based in Richmond, Virginia, United States while working with The Martin Agency.

What companies has Ed Keithly worked for?

Ed Keithly has worked for The Martin Agency, Vcu Brandcenter, Virginianavigator, and The Episcopal Diocese Of Virginia.

Who are Ed Keithly's colleagues at The Martin Agency?

Ed Keithly's colleagues at The Martin Agency include Marleny Castaños, Rufus Wainwright, Lannie Hartley 🏳️‍🌈, Robin Kidd, and Rejoyce Smangele.

How can I contact Ed Keithly?

You can use AeroLeads to view verified contact signals for Ed Keithly at The Martin Agency, including work email, phone, and LinkedIn data when available.

What schools did Ed Keithly attend?

Ed Keithly holds Master Of Science - Ms, Strategy from Vcu Brandcenter.

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