Ed Khawly Email & Phone Number

Norfolk, Virginia, United States

Provide strategic, division wide leadership across four YMCA locations and achieve the $17 million annual budget expectations of the combined locationsImplement association wide and division specific goals, as outlined in the association’s strategic plan Ensure all four centers meet expectations of volunteer board development in number of board members, participation, and philanthropic supportInitiate and manage adjustments to the budget to assure a balanced operation and submits reportson current operations Program Development and Membership EngagementImplements association membership strategies that support recruitment of new members and retention of existing membersCreate a member-focused culture and model relationship-building skills in all interactionsFoster a climate of innovation and provides guidance to executive directors in resolving problems to ensure member satisfactionDevelop long range plans for the expansion of programs and services, in harmony with overall YMCA objectivesProvide strategic direction for the Norfolk Division’s emergency response plan and develop training plans to be administered to all staffEnsures all program operations are consistent with association procedures, including emergency, insurance accident, purchasing, personnel, accounting and other administrative systemsResponsible for supervision of 25 full time exempt staff and 40 non-exempt employees (FT hourly & PT)Represent and promote the YMCA in the local community by developing positive working and collaborative relationships with other organizations, businesses, and governmental entities

Virginia Beach, Virginia

ESSENTIAL FUNCTIONS:Priorities1. Supervision of all the day to day operations of the Princess Anne Family YMCA.2. Develop, manage, and achieve the budget expectations for the Princess Anne Family YMCA3. Responsible to raise funds, based on need & expectation, for the Indian River YMCA annualcampaign. Annual Goal - $50,0004. Board and staff development- Develops, manages, and monitors center operating budgets to meet or exceed targets. (current budget is 2.3 million) Initiates and manages adjustments to the budget to assure a balancedoperation.- Implements Association membership strategies that support recruitment of new members andretention of existing members.- Develops long range plans for the expansion of programs and services, in harmony with overallYMCA objectives. - Represents and promotes the YMCA in the local community by developing positive working andcollaborative relationships with other organizations, businesses, and governmental entities.- Recruit, hire, train, develop, and lead employees and volunteers. Review and evaluate staffperformance. Develop strategies to motivate staff and achieve goals- Ensure all program operations are consistent with association procedures, including emergency, insurance, accident, purchasing, personnel, accounting and other administrative systems

Virginia Beach, Virginia

• Supervision of Mt. Trashmore Membership/ Wellness/Aquatics Center/Childcare Operations• Achieve budget expectation annually : $4 Million • Serve over 10K people in services annually• Lead Board, Staff Engagement & Volunteer Engagement• Provide amazing member service every day and in every moment with focus of achieving family center retention rate of 70%.• Provide leadership, strategic direction and alignment of programming with a focus on increasing youth and family connection and involvement.• Create, develop, implement, and monitor programs and services that serve the needs of members and program participants and ensure safe, clean, and responsive operations.• Provide guidance and oversight to department leadership re: budget development process.• Oversee family center operations, including initial connection, tours, sales, and general services.• Provide leadership to “Annual Giving” fundraising campaign.• Take on additional program area responsibility as a district, and as association priorities change.• Ensure all membership sales goals are met.• Ensure all measurable set by association are met, including FitQuest percentages, Attrition of January Sales, terms, and retention.• Be on cutting-edge of programs in Healthy Living, Youth Development, and Social Responsibility program development.• Develop, implement and oversee Older Adults (55+) programming.• Develop and nurture medical community contacts for programming options.• Ensure facility cleanliness and image standards are maintained throughout family center.

Virginia Beach, Va

• Implements membership strategies that support recruitment of new members and retention/engagement of existing members• Creates a member-focused culture and models relationship-building skills(including Listen First) in all interactions• Fosters a climate of innovation and resolves problems to ensure member satisfaction• Coordinates program registration, including logistics to support phone, walk-in and web registration• Prepare all marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal• Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA• Wellness Department:• Provide leadership to the Wellness Director and support / leads innovation strategies to target specific groups (i.e. health seekers, families, Clinical Fitness, etc.)• Ensure all departmental goals and expectations are met or exceeded• Prepare and monitor annual budget for assigned program areas working with other department leaders to ensure strong fiscal success• Responsible for achieving center retention rate of 68-70%• Ensure facility cleanliness goals and expectations are met or exceeded• Conduct regularly scheduled department team meetings

Chesapeake, Virginia

• Implements membership strategies that support recruitment of new members and retention /engagement of existing members• Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions• Fosters a climate of innovation and resolves problems to ensure member satisfaction• Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed• Promotes program and membership enrollment in interactions with existing and potential members• Coordinates program registration, including logistics to support phone, walk-in and web registration• Prepare all marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal• Participates in the planning of the annual budget; manages and implements the approved budget for membership revenue/expenses and takes appropriate action to correct variances• Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA• Responsible for achieving center retention rate of 68%• Provides assistance to ensure all departments are providing exceptional customer service on a daily basis• Ensure facility cleanliness goals and expectations are met or exceeded

Chesapeake, Virginia

• Implement membership strategies that support recruitment of new members and retention of existing members. • Recruit, hire, train, develop schedules and directs personnel and volunteers as needed. Review and evaluates staff performance. Develop strategies to motivate staff and achieve goals.• Promote program and membership enrollment in interactions with existing and potential members. Coordinate program registration, including logistics to support phone, walk-in and web registration. Coordinate with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.• Participate in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances• Ensure proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinate with the business office as necessary on financial transactions.• Organize membership events at the YMCA and represents the YMCA at community events to promote the YMCA.• Lead assigned aspects of the fund-raising campaign.• Perform all duties and functions of Membership Associate level I and II• Work closely with and follow the direction of the Senior Vice President of Membership and Vice President of Marketing to ensure standard delivery of the Association Membership Agenda.• Plan, schedule and lead all membership associate meetings.• Adhere to all policies, guidelines, rules, best practices as outlined by the YMCA of South Hampton Roads or directed by supervisor.• Assist in all areas as assigned.• Supervised all youth sports ( Basketball, Flag Football, Soccer, T-Ball )• Supervised multiple child care departments ( Interactive Zone and Stay & Play )

• Provide excellent customer service• Give tours of the YMCA and sell memberships• Build relationships with YMCA members• Cross sell YMCA programs• Assisted with calling 2013 prospects; previous YMCA members• Personal sales goal for Jan 2013 (30); achieved 52• Branch team goal 415; achieved 419• Assist members with desires and requests

• Develop marketing and promotional campaigns to reach out to the community and grow league registration (400,000 visits in the first 6 months)• Monitor and evaluate the effectiveness and participation of sports programs. Work with player’s first hand to solve roster and scheduling issues (Youth Flag Football, Adult/Youth Field Hockey, Adult/Youth Baseball/Softball, Adult Whiffle Ball) • Develop, organize and execute special events within the facility including charity tournaments (Virginia is for Lovers 14K, MMA, Professional Indoor Soccer Team)• Create and maintain collaborative relationships with community and sport organizations• Create hourly employee monthly schedules• Interview and evaluate potential interns and hourly employees• Recruit, train and develop non-exempt, part-time staff and interns; Develop and monitor professional standards for all employees and interns at the Virginia Beach Field House• Maintain website for quality content and league registration program with current sport offerings• Database marketing – Developed the initial CRM platform prior to the implementation of the proper CRM package • Actively work with the athletic fields to identify key scenes in sports that are significant influencers in driving image with key targeted consumers

Tallahassee, Florida Area

Management responsibilities:• Inventory• Schedule coordinator• Travel accommodations.

Master Of Science (M.S.), Sports Management

Bachelor Of Science (B.S.), Business Administration And Management, General

Activities and Societies: Florida A&M Football 2005-2009